• Manage client relationships with primary point of contact(s) and company leadership/C-suite, providing monthly reports on Google Analytics, Search Console and Keyword performance.• Develop content strategy for 11 disparate clients using ahrefs, SEMrush, competitor & SERP review.• Generate 4x Content Briefs per month for 10 clients, 10x for 1 large ecomm site.• Manage content creation with copywriters from research & ideation through editing & publishing.• Form and execute technical SEO strategy across 18 domains for 12 client accounts.• Managed 3 Website Build Projects; ongoing Webmastering for all clients within WordPress and Salesforce Commerce Cloud.• 400% increases YOY for Organic performance, traffic and revenue, for ecomm client.

After 10 months with Performics, I was promoted to a Content Manager role and began working to support accounts at a higher level in supporting a wider range of accounts. After just two months into the role, I worked with Content Team leadership to develop a hybrid role which allowed me to put my interest in data analysis to greater use building reports and case studies for accounts I did not directly manage.- Manage the execution of national CPG, Education, Retail, and Service brands' overall content strategy from forming performance-based technical & content recommendations to delivery & implementation, and tracked performance based on client's KPIs for organic traffic and conversions.- Educate and align client contacts to SEO best practices and tactics, while communicating and leading internal team members in technical specialist & copy writing roles in materials aligned with client brands' specific voice, tone, and personality.- Build and deliver reports on the performance of the site and content strategy to clients on a weekly basis, using insights from Adobe Analytics/Omniture, Google Analytics, Google Data Studio, Google Search Console, BrightEdge and other tools to inform the efficacy of optimizations and overall strategy.- Developed skills and knowledge of Local SEO to become a resource for a number of client engagements, including those outside my direct account management scope.

Through working at i.c.stars to support the professional development & placement of trainees into technology careers, and talking with C-level leaders in Marketing and Technology on a regular basis for development purposes, I realized that taking the leap of faith into the private sector offered me the greatest opportunity for my own growth as a professional and leader.The SEO self-education I took on while working as an intern at the Corner Health Center provided the foundational knowledge needed for me to join the Content team at Performics as an Associate Content Manager. Thankfully, my experience up to this point helped immensely as I took on project management for various deliverables, dove into the analysis of website performance & subsequent generation of client-facing reports, increased my overall technical knowledge of SEO, and applied my experience working with community and organization leaders to forming fruitful partnerships with clients. – Support account leadership in the execution of content initiatives (e.g. technical optimizations, proposals for new LPs to plug gaps in the purchasing funnel, development of KW-research supported copy). – Relationship management – Act as clients’ main point of contact for meeting agendas and next steps following conference calls, while managing expectations and delivering some technical and content recommendations and performance reports. – Project management - Manage development of deliverables across Account, Copy, Design, and Operations teams. – Technical analysis – Use Google Analytics, Google Search Console, Google My Business, BrightEdge, and more tools – as well as manual review of site source code – to assess the organic performance of clients’ sites & make recommendations for potential improvements.

Looking for an opportunity to combine my various skills & experiences and still stretch myself, I was thrilled to join i.c.stars in March 2017. The majority of my role was focused on event planning for quarterly events – each event positioned to achieve multiple goals, including thought leadership for technologists, networking opportunities for i.c.stars’ trainees, and fundraisers for the organization’s operating costs. For the first time, I was acting within a more traditional sales model, reaching out to new & prior corporate sponsors to build & maintain mutually beneficial relationships. All the while, I supported the organization in a range of capacities beyond my Development role, including Program-support and Operations-support. – Plan and execute quarterly revenue-generating thought-leadership & networking events, drawing 400+ attendees from business and technology around Chicago, including CMOs and CIOs. – Account management – Organize in-person engagements with account portfolio of 20+ organization sponsor companies, build up existing and new partners through sponsor pipeline. – Manage social media channels to highlight corporate sponsors with branded content, as well as opportunities for prospective clients to learn about & get involved with the training program. Maintained strategic posting calendar based on quarterly fundraising event dates and training program dates. – Supported Workforce Development Manager in organizing volunteer training events for sponsor companies to engage with and support the main training program. – Supported the training staff by facilitating workshops on and mentoring participants through developing resume-writing, interview, networking and presentation skills. – Supported Grant Director in editing and drafting new and renewal grant proposals and reports.

I began my work with All Hands In as a volunteer before coming on as Development Consultant after leaving Mustard Seed Communities. As Development Consultant, I was able to support the organization’s work providing services to victims of Human Trafficking while I relocated to Chicago, IL, where I had a stronger personal and professional network. Even while remote, I organized the NPO’s 2017 annual fundraiser, securing a location, donations, and speakers prior to the big day, and acting as the event organizer and emcee for the night itself.– Developed strategic plan for organization’s development and programming growth through Q2 2017.– Won $5,000 grant to expand retreat program to include 2 new 1-day events for survivors and service workers.– Created business model for new social enterprise program to expand client services into professional skills training and improve organization’s earned income.

After completing my Masters in Social Work from the University of Michigan, I moved to the greater Boston area to live with my parents & save some money. In my time at Mustard Seed Communities, I managed capital giving campaigns, local & remote event planning & support, designed print pieces, produced a fundraising video still featured on the site’s Spirituality section, and coordinated an office move as well as a major website redesign.– Managed ongoing email marketing, drafting messages to targeted groups ranging from 1,500+ to 100,000+.– Directed organization’s year-end appeal across mailings, e-blasts, and social media, raising over $140,000.– Targeted messaging to 3 tiers of constituents based on engagement level, determined through volunteer & giving history.– Used Google Analytics insights to increase organic & paid traffic using SEO strategies and Google Adwords– Designed print pieces, including postcards, brochures, appeal mailers, flyers, and program one-sheets; and web graphics in Adobe InDesign and Photoshop, daily.– Created landing pages for misc. campaigns and volunteer teams, incorporating iframe and other widgets for fundraising and events ticketing, and editing HTML & CSS coding when WYSIWYG failed.– Led content creation and scheduling for Facebook, Instagram, and Twitter accounts using hootsuite, sumall, and Klout insights to grow 1500 new followers in Facebook alone.– Managed part-time social media intern, who aided in content creation. – Managed major donor relations with supporters across the country, creating special capital campaigns and organizing fundraising events in FL, GA, MA, and NY.– Created “about us” video for year-end appeal, single-handedly conceptualizing, filming, interviewing, and editing footage taken with organization leadership in Jamaica.

I became a staff member after completing my undergraduate studies at the University of Michigan, taking on a hybrid role as Development Associate, Finance Administrator, and Office Manager which I held through my graduate studies in Social Work.During my tenure at the Ecology Center, my interest in the back-end processes which support and sustain any organization grew. As Finance Administrator, I worked directly with the org’s Finance Director to manage expense-tracking, grant distribution, payroll, benefits coverage, support budget & audit preparation, and asset management (e.g. company car, rent, and HVAC systems). – Process, enter, and distribute purchase orders, reimbursement requests, invoices, payroll, and reimbursement checks – Work independently and in collaboration on a variety of HR related tasks including management of workstudy interns – Assist with office management tasks from ordering supplies to managing the care of the organization’s car – Maintain contracts and communications with various service providers (i.e. cleaning and phone services)

I began working at the Ecology Center at the start of my Sophomore year of college. It was the first nonprofit I had ever worked at, and soon enough I was in love. For my first couple of years, I was a part-time Data Entry student employee. But, the more I learned about the advocacy & educational work that the organization performed, and about the runnings of a 501c3 NPO, the more I became involved. Before graduating, I grew my role from Data Entry to a general Development Intern, processing monetary donations, assisting with various fundraising events, and maintaining the accuracy of the organization’s constituent database.I became a staff member after completing my undergraduate studies at the University of Michigan, taking on a hybrid role as Development Associate, Finance Administrator, and Office Manager.As Development Associate, I began working directly to support new and renewed grant applications & reports, drafting & editing capital fundraising campaign letters, and managing social media accounts. – Research grant foundations and prepare proposal drafts alongside Grants Director. – Maintain database and update changing constituent information. – Process monetary donations, and write and mail acknowledgment letters. – Assist with event management - from coordinating volunteers day-of to creating master slide decks for speakers and sponsors. – Drafted and targeted 2013 lapsed donor campaign, bringing close to $30k in renewed membership gifts.

Following my first year of graduate studies, I shifted my focus to macro-level social work, or, specifically, to Community Organizing with a focus on Community & Social Systems. As much as working directly to provide support services was rewarding, I found myself consistently drawn to analyzing and understanding the systems those I supported would find themselves lost within. Ultimately, I realized that I would be more fulfilled working to affect change at a systemic level as a leader providing direction and vision at the programmatic, organizational level.While at the Corner Health Center, I had the freedom to bring my own technical and creative interests into my work. I trained myself in basic SEO strategies and tactics, and optimized the site for local keywords, successfully bringing the site to the top organic position for both branded & non-branded product & service Keywords (i.e. “free doctor visits”).– Drafted, distributed, and analyzed new patient satisfaction survey in Qualtrix to better track program efficacy, and presented results to admin and BOD.– Directed social media campaign to successfully move supporters to vote for and win a $10K IKEA makeover.– Directed content creation in Drupal-hosted blog to be in line with audience engagement as measured through social media insights and Google Adwords Keyword Planning Tool.– Assist in content creation and management of Twitter and Facebook accounts through Hootsuite.– Created a Social Media Marketing Campaign around a custom hashtag to engage Corner Health Center supporters, patients, and community members via Twitter, Instagram, Facebook, Tumblr, and Pinterest.– Learned SEO basics and implemented necessary changes to improve the rankings for Corner Health Center webpages on search results.– Conceptualized, shot, acted, and edited several videos for fundraising and health education purposes.

Initially, my interest in Social Work was focused on providing direct services to patients & families navigating the healthcare system. Driven by my own experience as a teenage cancer patient & survivor, as well as my work volunteering with the Prison Creative Arts Project, I saw great value in providing direct support to individuals navigating complex systems. Over the course of the year, however, my focus shifted as I learned more about those same systems through my formal education in the University of Michigan’s School of Social Work, as well as on the job at Marywood Nursing Care Center. – Administered cognitive functioning and depression screenings (BIMS & PHQ-9) to short- and long-term care residents. – Developed working relationships with all levels of staff and a number of residents to ensure comprehensive and quality service across all residents' needs. – Assisted with creation of organizational resources for referrals to other services and nursing care centers. – Conducted several intake assessments, including review of psychological & social histories.

Although I took this opportunity as a way to offset the cost of tuition & housing, being a Resident Adviser was a transformative experience. This was the first job I held which asked me to focus on community outreach & organizing as a defined part of the role, and sparked a passion that would further drive my career path towards Social Work. – Established community within a dorm of 120 first-year college students, introducing students to others they may mesh well with, ensuring everyone felt safe and welcome, and meeting one-on-one with students having a hard time adjusting to college life, life away from home – Organized activities and events (i.e. dance parties, movie nights, and a book club) – Managed the organizational side of dorm life (i.e. front desk and mail room)

Near the start of my Sophomore year of college, a friend and I teamed-up to co-found Paper Frame Productions, a video production company focused on generating video content for local musicians and artists from around Ann Arbor and Ypsilanti, MI. I have always been passionate about the power of video, and although my time with Paper Frame Productions ended, I have carried this interest forward into my work in communications and marketing.- Worked with local musical artists and theater productions to conceptualize, plan, and produce music videos, live concert clips and promotional spots. - Crew roles: Director of Photography, Lead Camera, Secondary Camera, Set Design, Writing.

My first job, held when I was 17. Working under Dr. Nnenna Eboda, DDS, I learned countless lessons about managing a business, my own strengths and opportunities as a team member, and the benefits of good processes that, to this day, I still reflect on. – Awarded Grand Blanc High School Co-Op Partners of the Month by The State Bank for outstanding employer/employee in the high school’s community employment for-credit program – Managed patient appointments, including soliciting for new appointments over phone – Managed patient information in paper files and electronic database using specialized software, maintaining confidentiality