Thomas Grayman Email and Phone Number

As an accomplished and multi-award-winning consumer insights professional with expertise in deploying next-generation research methods and advanced analytics to guide product and marketing strategies of multi-billion-dollar brands, I am highly proficient in utilizing data to find hidden insights and presenting findings in a way that captures attention and drives informed decision-making while creating companywide value. Key career achievements include: Drove a revenue increase of 30% by successfully repositioning well-known brand from a male target to a gender-neutral target. Heightened viewership by 400% by uncovering a unique and resonant positioning for popular sports series. Facilitated $10 million in integrated marketing sponsorships through custom research on the evolution of the state of fatherhood, providing advertisers new insights into connecting with the men’s market. Achieved 7-year network viewership record using Neuroscience to effectively guide the creation of advertising and promotion.My passion for consumer insights is built on a foundation of thought leadership, collaborative/cross-functional approaches, and a desire to mentor junior insights professionals. I strive to provide a safe and inclusive atmosphere for all to share their ideas, bringing out the best in teammates and allowing highly innovative solutions to surface. My Executive Strengths Include: Quantitative and Qualitative Research Design, Analysis, Presentation Representing the Voice of the Consumer Brand Strategy Research Innovation Stakeholder Communications Thought Leadership and Team Development Diverse Consumer Audiences Synthesizing Disparate Data Streams into Actionable Insights