• E-commerce manager for official Manchester City store (owned & operated, marketplaces).• Responsible for sales, strategy, UX, digital marketing, operations, logistics, customer service.• More than doubled revenue of official Manchester City shop in 2 seasons.

• Responsible for sales & marketing across our 6 e-com stores: Manchester City, Fuel For Fans, Mercedes F1, BMW Lifestyle, Senna and Formula E.• Manager of 8 e-commerce/digital marketing experts.• Our team crafts digital shopping experiences that delight customers and make them feel more connected to our brands. We operate official team & brand shops, all leading marketplaces, and top notch digital marketing.

• Launched official Manchester City store, onboarded club, implemented GTM processes & way of working.• Responsible for sales, strategy, campaigns, UX, FRM, advertising, stadium comms.• Interim roles: product owner Salesforce Commerce Cloud, PIM system.

Writing white paper "Developing Successful eCommerce Teams" with industry peers.

• Official and exclusive European licensee of Extra Joss®, the world's leading Energy Drink Powder and one of Asia's top 3 Energy Drinks.• D2C strategy, fan-driven and dedicated to conquer the world.• "Vodka Joss" shots made a name for itself in student towns, après ski bars and amongst backpackers (Asia). See https://www.extrajoss.eu and https://www.instagram.com/extrajoss_shots.

• Valtech is a global agency focused on digital transformation (Gartner Quadrant Leader)- Consultant guiding clients towards digital performance goals & KPIs.- Digital Performance or Digital Marketing team lead in major client projects.- Responsible for delivery, business development, stakeholder management.• Marketing Delivery Lead in projects: ✓ Wavin (EU/APAC): harmonizing digital marketing across countries and touchpoints, using product launch campaigns as vehicle to build a top-notch marketing foundation. Delivery of uniform data foundation, CXO, marketing playbooks. Resulting in organizational transformation and acceleration of digital growth.✓ Danone (DACH/global): 1,000 day journey personalization using Adobe Marketing Cloud.✓ Nouryon (NL/SE): data-driven e-commerce optimizations on Episerver & Google stack.✓ Upfield (global): digital (re)marketing foundation on Sitecore, Salesforce Krux & Google stack.✓ Wolters Kluwer (US): analtyics & e-commerce tracking foundation on Sitecore & Google stack.

• Artificial Intelligence startup for optimizing customer contact (digital channels). Tech pivot from 1st startup EMIC, automating human tasks.• Product: Corporate workbot, i.e. a chatbot on steroids. Connecting customers and colleagues with most knowledgeable person on specific question/expertise, using text analysis of email history and self-reported expertise.• Customers a.o. Suitsupply, Bugaboo and Monuta. In its first funding round (Oct 2014) Customer Audit was supported by venture capital investors and the Rabobank. In hindsight, too early to market and later too small to compete with the big AI guns :-)

• NL Cares is a digital platform connecting young professionals and corporates to volunteering.• As member MT responsible for Marketing, Sales and Digital. • Highlights: acquiring >€150K pro bono collaborations (a.o. KPMG, Osudio, Clockwork), marketing campaigns Uber and 'Do You Care?'​ (corporate donations), and chatbot development.Results 2016:+ 7 new corporate sponsors (a.o. Salesforce, Uber, De Bijenkorf);+ 33% team activities for companies (target: +15%), now market leader in NL;+ 25% volunteer hours target: 11%), now 44,500 in total.NL Cares Foundation provides flexible volunteering for young professionals and organizes company events for 10 to 300 colleagues.

• Customer Experience Data startup with 25 part-time employees in the Netherlands, US & EU.• Reporting to directors of Customer Service, Digital or Supply Chain of companies like Allianz, Suitsupply and Achmea. • EMIC collects data for bricks and clicks organisations. We perform Customer Experience research on direct contact (calls, emails, and orders) and visuals (UX, UI and IA). EMIC reports on up to 40 KPIs of customer focus with in-depth feedback.