In my role as VP Digital at Colonies, I spearheaded the development and implementation of product strategies to meet business opportunities and market needs. This involved prioritizing features to enhance customer satisfaction and drive company mission forward. By leading cross-functional teams, I successfully achieved a significant increase in revenue through strategic product enhancements.

- Led a tribe of 5+ PMs divided into 4 squads on the Time & Schedule Management scope

- Led a team of +5 Product Managers- Improved "Admin experience" PSAT from 55 to 70 by refactoring the admin dashboard experience from scratch- Improved overall quality (Average +80 bugs to +30) by identifying and tackling top priority NPS detractors feedback- Improved sales win rate on Enterprise market by identifying and delivering top feature requests for this segment- Centralized product feedback management (+500 feedback and +50 feature requests per quarter) to help product prioritization across the product team by setting up operations through Harvestr.io

- Improved the up-sell conversion rate by 15% by conducting several A/B tests on the employee end-to-end flight booking customer journey- Increase airline ticket inventory by dealing directly with airlines- Operated more +100K of cancellations within 3 months during the COVID period by optimizing the cancellation flow experience- Elaborated a vision and a plan for the CO2 footprint airline impact

- Grew from 2 to +15 a team of Product Managers, Product Designers to support growing shift (+30% YoY)- Increased stores revenue up-selling and visits by +20% by delivering click-and-collect features on the website- Developed tablet apps for the sales teams to sell products not available in stores- Enhanced all digital touch points to support the Customer Service and Retail team in their daily operations

- Improved FNAC NPS by refactoring the full fnac.com E-Commerce platform with a new fresh front-end experience

- Increased overall revenue for KOMPASS client by creating 2 different offers:- A freemium online experience on the website allowing on-demand purchases- A subscription based SaaS product replacing physical purchases (CD-ROM and company a phone books)

- Saving +2M customers from churning by launching a new B&You low-cost brand before the launch of FREE, the 4th mobile and internet provider in France- Driving +100K subscription/month by building a fully integrated Magento E-commerce platform and a SaaS Dimelo community platform- Creating from scratch to +30 people a team of Product Designers, Front/Back Engineers, and QA Engineers

- Managed postpaid product developments & roll-outs as a PMO- Assisted the Project Director on product launches such as IDEO plan (first french market quadruple play plan) in planning and risk analysis