Thomas Williams

Thomas Williams Email and Phone Number

Chief Marketer | Brand Builder | Growth Driver | Strategist | Fractional CMO @ Zionsville, IN, US
Zionsville, IN, US
Thomas Williams's Location
Zionsville, Indiana, United States, United States
Thomas Williams's Contact Details
About Thomas Williams

Results-driven direct marketing executive with 20+ years experience developing strategic marketing programs for higher ed institutions, CPG manufacturers, retailers, and financial services firms. Successful team builder who consistently delivers on time and under budget. Thorough understanding of brand management, direct and digital marketing, customer relationship management and loyalty marketing best practices. Experience managing the complexities associated with marketing and selling through multi-tier distribution networks. Effectively developed and managed departments and cross-functional teams in matrix environments to achieve company and stakeholder objectives.Specialties: • Digital Marketing & Media• CRM• Loyalty Marketing• Product & Portfolio Management• Data Driven Marketing Solutions• Brand Management and Positioning

Thomas Williams's Current Company Details
TGW Marketing

Tgw Marketing

Chief Marketer | Brand Builder | Growth Driver | Strategist | Fractional CMO
Zionsville, IN, US
Thomas Williams Work Experience Details
  • Tgw Marketing
    Tgw Marketing
    Zionsville, In, Us
  • Tgw Marketing
    Marketing Consultant/Fractional Cmo
    Tgw Marketing Sep 2023 - Present
    Evaluate and advise clients on approaches to improve the performance of their marketing, sales funnel, and expansion efforts. Provide expertise in the areas of lead generation, branding, customer experience, program/product development, and market selection. Marketing analysis includes review and comparison to best practices for digital marketing (SEO, SEM, paid social, website, etc.), social media strategy, traditional media, messaging, targeting, positioning, media allocation, and team structure.
  • Arizona College Of Nursing
    Chief Marketing Officer
    Arizona College Of Nursing Apr 2018 - Sep 2023
    Phoenix, Arizona, Us
    Created the systems, team, and processes to support the aggressive growth of Arizona College of Nursing into one of the nation’s largest pre-licensure nursing schools. Expanded footprint from 3 campuses to 20 campuses in 5 years while maintaining quality academic outcomes. Rebranded the college to modernize the image and reflect the high-quality education students have come to expect. Built and lead a team of marketing professionals with a broad scope of responsibilities include inquiry generation, awareness generation, public relations, communications, and branding.
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  • Adtalem Global Education
    Vice President Of Marketing, Healthcare
    Adtalem Global Education Apr 2017 - Apr 2018
    Chicago, Illinois, Us
    Oversaw the marketing of Adtalem's Healthcare vertical comprised of a healthcare university, 2 medical schools and a veterinary school (Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and American University of the Caribbean School of Medicine).
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  • Chamberlain University
    Vice President Of Marketing/Head Of Marketing
    Chamberlain University Apr 2009 - Apr 2017
    Chicago, Il, Us
    With the goal of creating the premier nursing school in the nation, we built a world-class marketing organization to bring this vision to life. Successfully led a team of over 30 marketing professionals who were responsible for reputation management, brand strategy, inquiry generation, media planning, marketing communications, market research, public relations, and all forms of digital marketing (social, SEO, SEM, display, website, etc.). Team provided strategic guidance and insight into new location planning, program development and pricing. Also, led the organizational approach to optimizing the student experience.
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  • Rapp Collins Worldwide
    Vp, Account Director
    Rapp Collins Worldwide Sep 2002 - Nov 2008
    New York, Ny, Us
    Lead client relationship manager for direct marketing agency’s retail accounts. Responsible for developing multi-channel customer relationship strategies designed to increase consumer engagement with the brand resulting in increased trips and baskets. Managed a 20+ person team with representatives from every department including Client Services, Planning, Analytics, Creative, Data Processing, Production and Studio. Experience developing contact strategies for clients such as Sam’s Club, Target, Best Buy, LensCrafters, Pearle Vision, Hollywood Video, Lowe’s Home Improvement, and Medco Health Solutions.
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  • Conseco
    2Nd Vp Ebusiness
    Conseco Apr 1999 - Apr 2002
    Carmel, Indiana, Us
    Recruited to develop the mission, positioning strategy and identity of newly created eBusiness department and align department objectives with overall corporate strategy. Challenged to create an industry-leading Internet site for middle-American consumers and an expense reducing extranet for the organization’s agent representatives. Assembled and led a multi-divisional, cross-disciplinary team responsible for approving content, technology infrastructure, and service functionality for Conseco.com and ensuring website was in compliance with all applicable regulations. Responsible for allocation and management of $7 million department budget.
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  • Kenra, Inc
    Brand Manager
    Kenra, Inc Jun 1990 - Apr 1999
    Fast track promotion through a series of increasingly responsible sales and marketing positions for consumer packaged goods manufacturer. Maintained full P&L responsibility for brand portfolio. Managed cross-functional team that developed the brand identity, position, pricing and value proposition for new and existing packaged goods brands.
  • Armstrong World Industries
    Planner
    Armstrong World Industries Jun 1989 - May 1990
    Lancaster, Pa, Us
    Managed the production planning, scheduling, and procurement processes for $600 million Sheet Flooring Division. Implemented quality control measures to reduce scrap and changeover costs.
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Thomas Williams Education Details

  • Purdue University Daniels School Of Business
    Purdue University Daniels School Of Business
    Industrial Managment/Industial Engineering
  • Indiana State University - Scott College Of Business
    Indiana State University - Scott College Of Business
    Marketing

Frequently Asked Questions about Thomas Williams

What company does Thomas Williams work for?

Thomas Williams works for Tgw Marketing

What is Thomas Williams's role at the current company?

Thomas Williams's current role is Chief Marketer | Brand Builder | Growth Driver | Strategist | Fractional CMO.

What is Thomas Williams's email address?

Thomas Williams's email address is tg****@****ail.com

What is Thomas Williams's direct phone number?

Thomas Williams's direct phone number is +170341*****

What schools did Thomas Williams attend?

Thomas Williams attended Purdue University Daniels School Of Business, Indiana State University - Scott College Of Business.

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