Thomas Williams Email & Phone Number

Zionsville, In, Us

Evaluate and advise clients on approaches to improve the performance of their marketing, sales funnel, and expansion efforts. Provide expertise in the areas of lead generation, branding, customer experience, program/product development, and market selection. Marketing analysis includes review and comparison to best practices for digital marketing (SEO, SEM, paid social, website, etc.), social media strategy, traditional media, messaging, targeting, positioning, media allocation, and team structure.

Phoenix, Arizona, Us

Created the systems, team, and processes to support the aggressive growth of Arizona College of Nursing into one of the nation’s largest pre-licensure nursing schools. Expanded footprint from 3 campuses to 20 campuses in 5 years while maintaining quality academic outcomes. Rebranded the college to modernize the image and reflect the high-quality education students have come to expect. Built and lead a team of marketing professionals with a broad scope of responsibilities include inquiry generation, awareness generation, public relations, communications, and branding.

Chicago, Illinois, Us

Oversaw the marketing of Adtalem's Healthcare vertical comprised of a healthcare university, 2 medical schools and a veterinary school (Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and American University of the Caribbean School of Medicine).

Chicago, Il, Us

With the goal of creating the premier nursing school in the nation, we built a world-class marketing organization to bring this vision to life. Successfully led a team of over 30 marketing professionals who were responsible for reputation management, brand strategy, inquiry generation, media planning, marketing communications, market research, public relations, and all forms of digital marketing (social, SEO, SEM, display, website, etc.). Team provided strategic guidance and insight into new location planning, program development and pricing. Also, led the organizational approach to optimizing the student experience.

New York, Ny, Us

Lead client relationship manager for direct marketing agency’s retail accounts. Responsible for developing multi-channel customer relationship strategies designed to increase consumer engagement with the brand resulting in increased trips and baskets. Managed a 20+ person team with representatives from every department including Client Services, Planning, Analytics, Creative, Data Processing, Production and Studio. Experience developing contact strategies for clients such as Sam’s Club, Target, Best Buy, LensCrafters, Pearle Vision, Hollywood Video, Lowe’s Home Improvement, and Medco Health Solutions.

Carmel, Indiana, Us

Recruited to develop the mission, positioning strategy and identity of newly created eBusiness department and align department objectives with overall corporate strategy. Challenged to create an industry-leading Internet site for middle-American consumers and an expense reducing extranet for the organization’s agent representatives. Assembled and led a multi-divisional, cross-disciplinary team responsible for approving content, technology infrastructure, and service functionality for Conseco.com and ensuring website was in compliance with all applicable regulations. Responsible for allocation and management of $7 million department budget.

Fast track promotion through a series of increasingly responsible sales and marketing positions for consumer packaged goods manufacturer. Maintained full P&L responsibility for brand portfolio. Managed cross-functional team that developed the brand identity, position, pricing and value proposition for new and existing packaged goods brands.

Lancaster, Pa, Us

Managed the production planning, scheduling, and procurement processes for $600 million Sheet Flooring Division. Implemented quality control measures to reduce scrap and changeover costs.

Bs, Industrial Managment/Industial Engineering

Mba, Marketing