Selling both Residential and Commercial flooring for home improvement and business remolding. Residential - Consultative selling process presenting comprehensive sales package directly to homeowners. Residential package includes custom home measuring; providing solutions to customers needs with samples containing features and benefits that meets the goals and objectives of the homeowner.Recommend the appropriate flooring styles and colors that meet the goals and objectives of the homeowner within budget; closing the sale; completing the sale with installation and customer follow up, service and referrals.Commercial - Working directly with business owners/decision makers to remodel or upgrade local businesses. Consultative selling process meeting with owners/decision makes to determine their goals and objectives and create a custom business solution within their budget. Solution includes measuring the business presenting owners/decision makers custom samples with features and benefits, Recommending the flooring styles and colors that meet the goals and objectives of the business, closing the sale and completing the job with installation and customer follow up, service and referrals.► Attained preferred vendor status at luxury condo and office property in Miami, completing 2 sales valued at $30K+, and structuring 3 pending sales.► Generated nearly $15K in commercial sales to Delray Nissan in Delray Beach, FL, providing custom flooring for sales offices and meeting space.► Closed $30K+ in commercial sales to health care provider, Back In Action Physical Therapy in Broward County, FL, in their offices in Plantation and Tamarac.

Offered radio, TV, digital, and event advertising and marketing packages. Provided long-term solutions focusing on client needs within designated budgets.► Increased ad spend from Kogan & DiSalvo Law Firm 42% year-over-year, to $313K annually, by diverting spend away from competing station.► Increased annual ad investment from Law Office of Craig Goldenfarb 50% year-over-year, to $228K annually, by switch pitching WTVX CW 34 and adding WTCN MY 15 to the investment. ► Captured 1st $60K annual ad agreement for OTT (Over The Top streaming) TV package, for Burg Simpson personal injury law firm.► Doubled spend from Planet Motors to $213K annually, by introducing Spanish-language ads, while retaining account when owner considered cancelling 1 station, by replacing it with DriveAuto, featuring Planet Motor’s inventory in online searches.► Conceptualized $5K/weekly “Mansion of the Week” for luxury real estate broker Keyes Company & Illustrated Properties, featuring $5M+ properties in broadcast and digital promotions.

Sold a 7-station Miami local radio cluster. Developed and maintained major agency account list, building custom, client-focused, long-term integrated marketing solutions. Primary station was WHYI-FM Y100.► Created direct client account list by cold calling local businesses using Ad Data Base, Media Monitors, and Scarborough research tools. ► Participated in iHeart Media Automotive Team, creating client-focused solutions using Polk Data and Cross-Sell exclusively for auto dealer accounts. ► Customized marketing plans: station personality endorsements, spot, digital, total traffic & weather network, text messaging, and special events including annual Y100 Jingle Ball concert.► Structured promotions for local clients to enhance market awareness. Sold broadcasts at Passion Night Club, Bermuda Bar, Café Iguana Beach Place, and Splitsville.► Won Summer Sales Contest for New Direct Business in 2014.

Cultivated major agency and direct account list for prominent clients including Paramount Pictures, Subway, Papa John's, Clinique, Lykes Meats, and IHOP, all spending in excess of $100K+ annually.Sold major sports franchises such as the Miami Heat; Florida Marlins, Miami Dolphins, and Florida State Seminoles football.Closed multi-year sports sponsorships in excess of $100K for South Florida Pontiac Dealers and Lykes Meats.

Developed and maintained prominent local account list of direct and agency advertisers.Captured significant share increases with the Simpson's on Pizza Hut annual investment, as client bought into program heavily including sponsorship..Secured new business revenue with Macy's and Y & R local agency accounts.Acquired 50+ new television advertisers through strategic marketing and cold calling, including McLouth Chevrolet ($120K) and Mr. Shoes Pizza ($78K), most of whom became consistent advertisers.Obtained challenging local agency list and transformed it into steady clients, including Keller Advertising and Rochester Telephone.