Steering Aputure as Managing Director, my focus is on enhancing operational efficiencies and spearheading strategic initiatives to amplify brand visibility in North America. With a solid foundation in new business development and marketing communications, our team has been instrumental in driving revenue growth and strengthening Aputure's market presence. My journey at Aputure began by leading the Operations team, where started pushing forward with delivering more customer-centric solutions and fostering strong cross-functional partnerships. The commitment to developing leadership within our ranks ensures we navigate the industry's dynamic landscape effectively, continuously striving to position Aputure as a front-runner in cinema lighting.