In this role, I am responsible for the product management activities of sustainable products, ensuring compliance with government regulations, and working closely with the R&D and sales teams for product development and sales expansion. I am also responsible for developing and implementing inbound marketing strategies for APNA to improve lead generation in targeted segments.

• Established and reinforced ASACLEAN as the world-wide leader in purging compounds • Oversees traditional marketing, digital marketing, market development, market segmentation, & trade shows for North & South America • Implemented Inbound strategy company-wide• Created and implemented email marketing strategy and campaigns• Responsible for all creative (Including Ads, NROs, White Papers, etc.) and campaign-building • Developed creative sales tools, including presentations, assets, and product technical data and sell sheets• Conducted Customer Segmentation & Market Development Strategies to target key accounts• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and analyzing best performing campaigns and vendors• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets • Developed, oversaw and adhered to marketing department budget • Transformed corporate website and social media platforms to better engage customers and promote sales• Planned and executed events and marketing programs, producing 10x goal of qualified leads• Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of ASACLEAN products• Recruited and hired experienced contractors to complete projects on time and within budget requirements• Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with universities and machine manufacturers•Co-Chair & Founding Member of Asahi Kasei's North American Marketing Council

When I joined Steiner in 2011, there was only one other person assigned to the web department, which provided me an excellent ground floor opportunity to put my ideas into practice. During the last four years, I guided what was a remarkable growth, starting with a realignment of the basic strategies and a strengthening of the brand position. I developed over 200 new memorabilia products, enriched the SEO content of product descriptions, assembled all 15,000 Steiner products into an accessible online catalog, brought focus and direction to our sales efforts and even branched into direct phone sales and exceeded every personal sales goal I was given.The great thing about my Steiner position was the expanded range of involvement I was given. I supervised the implementation of fan interaction events with dozens of high profile athletic celebrities, ensured a competitive pricing structure for our online offerings, and also served as the primary ‘LiveChat’ representative whom most of our online customers “chat” with to get their questions answered and their purchases expedited. Additionally, I shot and edited corporate videos for web promotional use, designed and produced mailers, wrote press releases and radio and TV ad copy, served as publicist and managed the publicity tour for my boss’ best-selling book, You Gotta Have Balls. It’s hard to imagine I could have traveled a more accelerated learning curve, since during my time at Steiner, I at one time or another made meaningful contributions as:♦ Sales Manager | Web Designer | Project Manager | Online Retail Webmaster | Celebrity Handler | Product Developer | Phone Salesman | Videographer & Editor | Advertising Copywriter | Graphic Designer | Publicist | Public Relations Writer | Event Planner

Initially handled the social media properties of CEO Brandon Steiner. I created numerous decks for corporate marketing pitches and for athletes we were trying to sign exclusives with, and wrote press releases to announce new exclusives. I completely redesigned his personal website, BrandonSteiner.com with the help of outside web developers, and optimized his LinkedIn profile and Facebook pages, creating graphics and original content to draw followers. Additionally, I worked hundreds of autograph signings, player appearances, Meet & Greets, and events. Since the fall of 2012, I shared responsibility for maintaining the retail site of Steiner Sports, SteinerSports.com, primarily responsible for adding new products and keeping it current and up to date. Also tasked with making existing products more keyword friendly to improve visibility in search engines. Designed, edited and wrote copy for presentations for corporate sponsorship and athlete marketing deals.♦Initially handled the social media properties of CEO Brandon Steiner. ♦Created numerous decks for corporate marketing pitches and for athletes we were trying to sign exclusives with, and wrote press releases to announce new exclusives.♦Completely redesigned BrandonSteiner.com with the help of outside web developers, and optimized his LinkedIn profile and Facebook pages, creating graphics and original content to draw followers.♦Worked hundreds of signings, Meet & Greets, and events.♦Worked on the back-end of the retail site of Steiner Sports, SteinerSports.com♦Responsible for adding new products and keeping it current and up to date. ♦Tasked with making existing products more keyword friendly to improve visibility in search engines.

During my time marketing Brandon Steiner’s book, I graphically-designed promotional materials and print advertisements, wrote countless sales emails distributed to tens of thousands of customers and leads, and developed relationships with other business contacts. We created articles and content for them to publish on their sites and distribute to their respective lists, and synchronized their respective releases. Our group regularly worked with the publishers (Wiley), and I drafted a marketing plan to organize deadlines and “pushes” for the months and weeks leading up until the book’s official release. Additionally, I designed the book’s official website, and worked to create Brandon’s “What Else?” Blog. I also designed presentations for his speaking engagements, and put together media packets to promote Brandon through prospective clients and media outlets.♦ Marketed Brandon Steiner’s 2012 book, “You Gotta Have Balls”♦ Graphically-designed promotional materials and print advertisements.♦ Wrote countless sales emails distributed to tens of thousands of customers and leads.♦ Developed relationships with other business contacts for further promotion. ♦ We created articles and content for them to publish on their sites and distribute to their respective lists, and synchronized their respective releases. ♦ Drafted a marketing plan to organize deadlines and “pushes” for the months and weeks leading up until the book’s official release.♦ Designed the book’s official website, and worked to create Brandon’s “What Else?” Blog. ♦ Designed presentations for Steiner’s speaking engagements.

I received hands-on experience in sports journalism and was trained to effectively broadcast a radio program. The training focused heavily on teamwork, and each of our groups took turns hosting, engineering, producing, and writing for sports WFUV’s sports talk show, “One On One.” In addition, we had weekly workshops with top industry professionals including Bob Costas, Bob Wolff, Dave Sims, Ryan Ruocco, and many others in management, production, and reporting. ♦ Learned to write succinctly and effectively for scripts, presentations, and broadcasts.♦ Attended workshops focused on public speaking techniques and execution.♦ Worked in teams where the success of projects depended on everyone taking responsibility for their role.♦ Worked in high pressure situation on tight deadlines, and was expected to learn on the fly.♦ Learned how to perform all jobs necessary for putting on a successful radio broadcast. Took part in numerous mock broadcasts serving respectively as on-air host, producer, engineer, and updates anchor.♦ Trained to effectively use broadcasting programs including NewsBoss and AudioVAULT.♦ Attended Training Workshops with sports broadcasters including Bob Costas, Ryan Ruocco, Michael Kay, Dave Sims, Tommy Smyth, Pete Silverman, and Hall of Famer, Bob Wolff.

♦ Helped organize and run the Congressionally sanctioned "Gettysburg Abraham Lincoln Bicentennial Town Hall" which featured former House Majority Leader Dick Armey, Rep. Jesse Jackson, Jr. and the Honorable Jack Kemp.♦Wrote Press Releases, contacted dozens of schools and interest groups, and designed print advertisements to promote our "Dedication Day Ceremony" which featured Emmy Award-winning documentarian, Ken Burns.