Director, Development And Marketing
Westlake Village, Ca, Us
Founded and led new business unit, "Guitar Center Lessons", through sustained multi-unit national growth to become the most successful service-based initiative in Guitar Center’s 52 year history and the largest chain of private music lessons in the United States.DELIVERED RESULTS• Delighted customer by marketing enriching programs and products within omni-channel / bricks and mortar environments increasing consumer engagement and revenue.Crafted comprehensive marketing strategy including digital and social media, sponsorships and events resulting in rapid new customer acquisition.• Drove 3 million unique, quality consumers to retail stores, yearly, resulting in additional engagement streams. Surpassed expectations by attracting $250 million in new revenue to Guitar Center.• Prospected, pitched and formed B-B alliances with large consumer brands (Fender, Gibson, Yamaha, et al) resulting in rapid market penetration, co-branding and cross-promotion.• Aligned marketing and regional field management to high-level company goals and objectives.• Five direct reports. Overall team of 24. Responsible for P/L. Founded business unit - GC Studios - resulting in new sales and profits for the nations largest musical instrument retailer ($2.2B, 278 stores). Selected by CEO following national recruitment effort. SPECIALTIES USEDRetail marketing, e-commerce, b2c, sales, systems and coaching, POP elements, visual layout, team management, channel development, consumer experience management, new business development, brand merchandising, multi-tasking, new product introduction, conceptual thinking, sell-through optimization, operations systems development, content / curriculum development, field training, team building, procurement, event planning.
