Responsible for the strategic development, oversight, sales and growth of Yamaha’s Music School Franchise business delivering a world-class brand experience leading to a more meaningful customer engagement. DELIVERED RESULTS•Strategically shaped high-level business unit planning and practices. Introduced and brought to market new omni-channel franchise business model. •Featured speaker and clinician training B2C marketeers to effective marketing practices and tactics.SPECIALTIES USEDBrand marketing, digital marketing strategy, music licensing, sales, operations, media production (online, print, social), storytelling, contract negotiations, target marketing, international business, franchise client / licensee relations, CRM, prospecting, business development, forecasting, training, project management.

•Established priorities and strategic direction for all marketing. By geography, analyzed data and challenged historic plays to distill only high ROI programming. •Utilized deep understanding of consumers within the marketplace to roll out seasonal offers and product launches to drive engagement and conversion. Increased consumer retention by introducing referral, loyalty and rewards plans. Generated critical training and guidance modules. Developed calendars, tools and KPI dashboards.•Crafted engaging stories communicating health and wellness value of music making as well as unique value of Yamaha musical instruments and services.

Founded and led new business unit, "Guitar Center Lessons", through sustained multi-unit national growth to become the most successful service-based initiative in Guitar Center’s 52 year history and the largest chain of private music lessons in the United States.DELIVERED RESULTS• Delighted customer by marketing enriching programs and products within omni-channel / bricks and mortar environments increasing consumer engagement and revenue.Crafted comprehensive marketing strategy including digital and social media, sponsorships and events resulting in rapid new customer acquisition.• Drove 3 million unique, quality consumers to retail stores, yearly, resulting in additional engagement streams. Surpassed expectations by attracting $250 million in new revenue to Guitar Center.• Prospected, pitched and formed B-B alliances with large consumer brands (Fender, Gibson, Yamaha, et al) resulting in rapid market penetration, co-branding and cross-promotion.• Aligned marketing and regional field management to high-level company goals and objectives.• Five direct reports. Overall team of 24. Responsible for P/L. Founded business unit - GC Studios - resulting in new sales and profits for the nations largest musical instrument retailer ($2.2B, 278 stores). Selected by CEO following national recruitment effort. SPECIALTIES USEDRetail marketing, e-commerce, b2c, sales, systems and coaching, POP elements, visual layout, team management, channel development, consumer experience management, new business development, brand merchandising, multi-tasking, new product introduction, conceptual thinking, sell-through optimization, operations systems development, content / curriculum development, field training, team building, procurement, event planning.

Leadership of sales and marketing for start-up retail and performance-based music education company. Bootstrapped growth generating exceptional value leading to successful sale of the business to a major retailer.Delivered Results:•Positioned Company to franchise: legal, marketing and sales manuals + other scalable assets.•Secured terms of sale of the Company favorable to shareholders through skillful negotiations.