Thomas Hitch Email and Phone Number
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Thomas Hitch personal email
Over the last decade, I have worked to build community through digital marketing efforts for a variety of brands through sponsorships in motor sports.Working with budgets from $0 to $500K annually, I’ve worked for brands such as Verizon, Farmers Insurance, McLaren Racing, Netflix, Ally Financial, Hisense and more.Since the beginning, I believed social media is purely about one thing: being social. Brand, personality, fun and community allow an audience to connect on another level.The results have been fantastic.Every major sporting event taking place, I’m watching and curiously watching what’s capturing attention on social, learning how fans are taking in the moments capturing us all.My results:• Social growth from 87,000 to 965,000 for McLaren Racing – most followed team in INDYCAR• 600M+ impressions in 4.5 years for McLaren IndyCar• $400K+ in sold sponsored content in 3 years• McLaren IndyCar named to Hookit’s 2021 EOY report one of 10 ‘Teams on the Rise’• McLaren IndyCar winner of 2023 Webby Award for “Best in Social: Sports” by fan vote• Verizon-led activation to select 100 followers to attend 2017 Indianapolis 500 race day in Pagoda suiteCurrently, I am the Social Media Manager for Penske Entertainment, focusing on managing the social program for INDYCAR, the NTT INDYCAR SERIES and INDY NXT.Formerly the Sr. Manager of Social Media & Content for McLaren Racing’s IndyCar program, I led digital strategy and the social media and content team in the NTT INDYCAR SERIES. Before Arrow McLaren, I worked for a motorsports-focused agency at Just Marketing Inc., transitioning to CSM Sport & Entertainment, working for clients such as Verizon, Netflix, Farmers Insurance, Ally Financial, Hisense and more.Away from work, you can find me at the nearest golf course, likely vacationing at the beach or Walt Disney World, and spending time with my family and dog. Follow me on X and Threads at @ThomasCHitch.Specialties: Digital media strategy, team leadership, social media, analytics, video editing, creative development and process, and event operations.
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Manager, Social Media And ContentArrow Mclaren IndycarIndianapolis, In, Us
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Social Media ManagerIndycar Nov 2024 - PresentUs -
Senior Manager, Social Media & ContentArrow Mclaren Indycar Jan 2024 - Sep 2024Indianapolis, In, UsOverall Responsibilities:• Led Arrow McLaren’s digital strategy from content on the website, social media, video, photography, McLaren Plus (IndyCar), partnership content and more.• Drove the decision-making process for content by compiling and providing insights from social media analytics.• Handled communication with a photography agency and freelance graphic designer.• Cross-departmental lead for social media and content for the Arrow McLaren IndyCar Team, working with Communications, Digital, Partnerships, Brand Experience, Merchandising and more.• 2 years managing three direct reports: Specialist, Social Media, Executive, Social Media and Content Creator.2024 (Thru Q3):• Named winner of 2023 Webby Award for "Best in Social - Sports" by fan vote against Los Angeles Chargers, House of Highlights, U.S. Open Tennis, Discovery Channel Sports and others.• Arrow McLaren became most-followed INDYCAR SERIES team in June 2024, overall growth to 965,000+ followers since March 2020, organically.• Managed content strategy focused on the 108th Indianapolis 500, including Kyle Larson's double attempt for the 500 and NASCAR's Coke 600 coverage, celebrating 50th anniversary of Johnny Rutherford and McLaren's Indy 500 win for the IndyCar program.• Continued management of freelancer videographers, photo agency and upcoming DE&I initiatives with the social media and content team.• Led sold content opportunities, engaging with partners of the Arrow McLaren team to lead toward high engagement from its social media audience. -
Manager, Social Media & ContentArrow Mclaren Indycar Mar 2020 - Dec 2023Indianapolis, In, Us2020-2023:• Led rebrand project for social media channels in 2023 across Twitter (X), Meta (Facebook & Instagram), TikTok, YouTube, LinkedIn and more.• Team Launch, Indianapolis 500 and INDYCAR championship planning for 2021, 2022 & 2023 seasons, including livery launches and season-long campaigns for brand and partnerships.• Surpassed Andretti Autosport for third in total social following in 2022. Only behind Team Penske (1) and Chip Ganassi Racing (2).• Outperformed season KPIs in 2020, 2021, 2022 and 2023 for YOY increases in engagements, impressions and video views. Top NTT INDYCAR SERIES team in 2020, 2021, 2022 and 2023 in impressions, engagements and video views.• Named one of 10 ‘Teams On The Rise’ by Hookit in its end-of-year 2021 report.• Channel growth up +669% through the integration of best practices on social platforms and adjusting strategies to fit individual platforms.
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Integrated Marketing ManagerCsm Sport & Entertainment Nov 2018 - Mar 2020London, GbClients: Verizon, Farmers Insurance, Ally Bank, American Ethanol, Fuzzy's Vodka, Hisense, Gearwrench, LiftMaster, Nature's BakeryAlly (January 2019 - March 2020):• Manage content strategy and calendars for @AllyRacing’s Facebook, Twitter and Instagram to its combined 618,000+ following.• In 2019, YOY raised Twitter impressions (+21%) and engagements (+13%) per post.• Collaborate with graphic designers and video producer to create unique social media content.• Analyze performance using data and insights that improve and optimize engagement. -
Account ExecutiveCsm Sport & Entertainment Jun 2016 - Oct 2018London, GbVerizon (January 2017 - October 2018):• Executed social media, live-event coverage for all Verizon IndyCar events on @PaddockInsider’s Twitter and Instagram platforms• Increased @PaddockInsider engagement YOY 56% on Twitter and 135% on Instagram• Created social playbooks for each event during the 2017 and 2018 Verizon IndyCar Series season for drivers, teams, racetracks and IndyCar Series to promote INDYCAR Mobile, Verizon Up and Verizon Pit View• Part of team planning the Hum Ridealong video series with IndyCar champion Josef Newgarden• Captured and edited more than 370 GIFs. Published to official GIPHY channel for public use on Twitter's GIF search• Filled Verizon's suite at 2017 Indianapolis 500 Pole Day and Race Day with 100 guests both days utilizing series-wide support of its drivers• Interviewed Verizon P1 Award winners and many other drivers for fans• Coordination of meeting guests and verifying Verizon users at events for sweepstakes winnersFarmers Insurance (June - December 2016):• Created content for @FarmersRacing on Facebook, Twitter and Instagram• Completed social media monthly content calendars• Live-race coverage for the No. 5 Chevrolet of Kasey Kahne in the NASCAR Monster Energy Cup Series• Weekly calls with team and client to discuss past week's performance and upcoming deadlines• Edited video for social of driver and team members of Hendrick Motorsports• Track social ad budget and social sweepstakes communications with prizing shipping• Reported social media and advertising analytics and insights monthly
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Social Media ManagerBloomington Speedway Apr 2015 - Oct 2015Handled social media platform for company’s Facebook, Twitter, and Instagram. By utilizing more frequent posts, creating company's Instagram, or posting and creating photos, videos, press releases and live-tweets was able to grow the company’s brand through media relations in seven months.o Facebook ‘Likes’ raised 19.7% - 1.1 million reach, 2.7 million impressions, 13.8K engagements, 9.08% engagement rateo Twitter followers raised 44.7% - 616K impressions, 26.9K engagements, 3.17% engagement rateo Instagram to 941 followers - 5,677 engagements, 10.3% engagement rate
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Guest Services InternIndianapolis Motor Speedway Sep 2008 - Aug 2015Indianapolis, Indiana, UsEvents at the Indianapolis Motor Speedway such as The Indianapolis 500-Mile Race, NASCAR's Brickyard 400, and MotoGP's Red Bull Indianapolis GP.Guest Services Intern (2014-2015):• Employee and event management with hiring and terminating procedures, problem-solving and scheduling for future events• Part of team of three to design and enforce a new employee transportation system for two major events for over 1,000 employees• Training seasonal employees and non-profit organizations in cash handling, traffic direction, camping and parking operations, and greetings at gate entries• Completed basic office work such as e-mailing full-time staff and employees. Also designed signs to be helpful for employees and fans to ensure smoother traffic flow• Executed plans set prior to event while providing after-action reports for future events Rapid Response Supervisor (2013):• Primary duty was to allocate group of employees to help with sections of facility lacking employees. • Assisted Marketing department for security for drivers, celebrities, concerts, etc. Rapid Response Team (2010-2012):• Helped inside and outside of the facility, collaborating with a team or individually, with lacking employees such as parking, directing traffic, handling money and ticket sales, and ushering guests such as former Indiana Governor Mitch Daniels and former Lieutenant Governor Becky Skillman• Also, helped with executing plan for pre-race activities on Race Day.Outside Lots Division (2008-2013):• Handled cash, tickets and parking and helped with guests camping and parking needs. -
New Media InternIndianapolis Motor Speedway Jan 2011 - Oct 2013Indianapolis, Indiana, UsGuest Blogger (October 2013):• Wrote two blogs (2013 IndyCar finale prediction and season recap) on the IMS Blog that were showcased on Facebook and Twitter accounts and generated over 100 likes, 40 comments and repliesSocial Media Garage (August 2012):• Gathered fan's name, address, phone number, and email at 2012 Red Bull Indianapolis GP for social media, ticket sweepstakes, e-letters, simulators and driver autographsNew Media Internship (January 2011-May 2011):• Compiled a report of 1,000 classic cars’, from 1911-1961, history and awards won for inaugural Celebration of Automobiles in 2011 to celebrate 100th anniversary of the first Indianapolis 500-Mile Race• Published two articles: Creation of fantasy NASCAR for IMS, plus what events fans enjoy prior to Indianapolis 500 Race Day
Thomas Hitch Skills
Thomas Hitch Education Details
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Indiana University BloomingtonMinor In Sport Management And Marketing -
Ivy Tech Community College-BloomingtonGeneral Studies
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Ball State UniversityTelecommunications
Frequently Asked Questions about Thomas Hitch
What company does Thomas Hitch work for?
Thomas Hitch works for Arrow Mclaren Indycar
What is Thomas Hitch's role at the current company?
Thomas Hitch's current role is Manager, Social Media and Content.
What is Thomas Hitch's email address?
Thomas Hitch's email address is th****@****car.com
What schools did Thomas Hitch attend?
Thomas Hitch attended Indiana University Bloomington, Ivy Tech Community College-Bloomington, Ball State University.
What are some of Thomas Hitch's interests?
Thomas Hitch has interest in Sim Racing, Web Design, Motorsports, Social Media, Technology, Reporting, Photography, Golf, New Media, Multimedia.
What skills is Thomas Hitch known for?
Thomas Hitch has skills like Social Media, Blogging, Facebook, Press Releases, Sports, Journalism, Event Planning, Social Networking, New Media, Public Relations, Microsoft Office, Customer Service.
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