Co-founder, Overall Responsibility for Strategy & Operations About Crossbreed; Today, the world is crying out for energy optimisation; however, finding scalable and easy-to-implement solutions is almost impossible.The main hindrance to large-scale implementation of energy optimisation solutions, regardless of if it is for an individual building, a network, or on the supply side, is what we like to call the egosystem, meaning suppliers with proprietary offerings that are rarely or never connected to other providers' offerings that leave it to customers, energy companies and property owners to connect algorithms, systems, and sensors into working energy optimisation solutions, making "time to market" a long and frustrating process.In contradiction, accelerated implementation of AI-supported energy optimisation requires supplier offerings that are automatically interconnected to one another in an ecosystem; therefore, we have developed EnergyOS. You can look upon EnergyOS as a “Digital Factory” to build energy optimisation solutions from Systems of Systems, interconnecting third-party suppliers' offerings of controllers, sensors, and algorithms into an ecosystem. Thus, reshaping market dynamics, getting suppliers to leave their ego mentality, and entering a more collaborative mindset enabling optimisations solutions OEM. Easy to sell, install and maintain by already installers and HVAC manufacturers. An excellent example is the Cetetherm Optimizer, a district heating substation that lowers buildings' heating demand by 10-15% using AI. https://www.cetetherm.com/sv/produkter/uppkopplade-system/optimizerCrossbreed's company vision is “smarter energy for a sustainable future”. To aid this vision and to facilitate our business idea “to offer easy access to energy optimisation”, our mission is “to connect all the world's energy data with all the world's energy algorithms".

Business Development – Digital• Develop Data Ductus Digital Transformation offering including:- Business strategies- Technical strategies- Architecture- Security- Infrastructure - Account segmentation - Account developmentExternal assignments:UniCarriers (2015-ff) • Digital Strategy DevelopmentE.ON (November 2012 – 2016) • Smart Home initiative - “100Koll” - Business case scenarios- Partner strategies- Sourcing Strategies - Technical strategies- and tasks related to project management, contractual negotiation, hardware and service development. Xylem (2012) • Digital Strategy Development including IoT related technologies and Cloud based service. BTF (March 2010 - 2012) (Sweden’s largest trucking association)• Procurement and project lead Cold Chain ManagementMaingate AB (October 2009 – July 2011)• Business development within IoT and Smart Services• Lead generation• KAM within industrial equipment (e.g. industry elevators), heavy machinery (e.g. port cranes and forklifts), wastewater pumps, industrial doors, etc.

• Create and develop business concepts with multinational customers and partners.

• responsible for M2M One towards multinational industrial enterprises, in the Nordic region. • targeting multinational companies and global solutions • offer a Managed Service of mission critical systems including hardware, connectivity and application. • developed based on the customer’s requirements. • closed the deal for, what today is known as, Toyota “I_Site”

In this work I utilized my previously obtained skills to help non Nordic companies, with M2M related services/products, to enter the Nordic market. I mainly helped out with market entry strategies together with partner and distribution relations.

Cofounded Unwire, raised SEK 17 million in 1997 from Ledstiernan and Procuritas, successfully sold in year 2000 for approximately $70 million to Cellpoint inc. http://feed.ne.cision.com/wpyfs/00/00/00/00/00/00/CA/21/bit0002.pdfUnwire developed and sold: • M2M related services and products, with a focus on the industrial and fleet market.• A patented and globally sold positioning system basedon high accuracy GSM-triangulation technology.Running a start-up was a hard but rewarding experience that forced me to develop a wide range of skills within business development, product management, human relations, investor relations together with investor relations. Unwire grew from two to 50 employees and was successfully sold in February 2000 to a US based Nasdaq listed company.

In 1995 I went on to work for the mobile operator Europolitan (Telenor). My main responsibilities were partner/interconnect negotiations and the ongoing discussions with the Swedish Post and Telecom Authorities regarding number portability. I also was commercially responsible for negotiation when connecting Europolitan, Sonera (Telia-Sonera), Telenor and TDC with a fiber link, enabling cross border services.

After a degree in economics and business administration at the University of Lund, I started working for a company called Dotcom, learning the fundamentals of sales, selling the company’s products, mainly switchboards and data network solutions.