Responsible for all activity within the DSD network of distributors. Maintain close contact. Oversee all aspects of distributor launches, marketing and execution at retail. Create, monitor and execute localized sales incentives to drive volume, placement and overall performance.

·Managed launch of a 2,000 square foot retail store from ideation, including full accountability for budgets, distributor partners, in-store product lines, merchandising, pricing and marketing.

·Mentored, trained, scheduled and manage 13-18 part time employees, ensuring an exceptionally well-educated sales and range operations teams with significant product knowledge. ·Contributed 10.3% of the total company revenue through excellent distributor, supplier, association, and client relations, knowledge of firearms dealer programs and proficiency with 4473 process and transfers.

Successfully secured distribution in 13 DSD National Grocery and C&G store chains in the southeast, and produced over $3 million in sales. Understood competitive trends and other industry trends and made recommendations for merchandising and marketing opportunities to maintain a competitive edge. Designed and placed effective marketing campaigns within retailers and executed in-store product demonstrations, POS and consistent customer and distribution education.

Developed and constructed a new beverage division, negotiated distribution agreements with six suppliers/manufacturers and effectively launched distribution programs in C&G and Grocery.·Established, built and maintained quality relationships with distributors through sales recap, inventory, samples and working directly with salespeople to gain new placements and promotion set-ups.·Developed and implemented distributor programs based on brand initiatives, which were instrumental in developing new business and increasing market share.

Coached and led 3 Key Account Managers to create 28K cases of incremental volume through 3000+ points of distribution in Food Service, Vending, Military and College/University channels in 3-state area.·Ensured proper execution of merchandising elements including competitive display locations and maximized utilization of point of sale (POS).

Promoted to various positions over 11 years through impressive ability to increase sales, penetrate new markets as well as lead diverse teams to excellence. Increased market share and improved profitability to those business operators while exceeding expectations with flawless marketing plans for consumers through hundreds of points of incremental distribution. Personally awarded “Supplier of the Year” 1996 by the President of Aramark Refreshment Services.