- Develop and execute digital marketing strategies for clients in Entertainment, Restaurant (Food/Beverage), Athletics/Fitness, and Leisure/Recreation industries, including managing Google Ads campaigns, optimizing for ROI, and utilizing Google Analytics for performance tracking and actionable insights- Design and implement targeted email marketing campaigns, using segmentation and personalization to increase engagement and conversions, while also leading social media campaigns from strategy to execution, including content creation, scheduling, and performance analysis across multiple platforms- Produce and manage high-quality content, including graphics, videos, and promotional materials, to enhance brand presence, and direct video production efforts for promotional campaigns- Collaborate closely with clients to understand their brand vision and goals, delivering customized marketing solutions and driving growth across various digital channels

- Develop and maintain comprehensive spreadsheets to identify acting classes/workshops, potential brands for influencer marketing and commercial endorsements, theatrical/commercial/modeling agents, and reality TV shows. Included detailed information such as contact details, dates/times, locations, reviews, pitch status, and current/potential client partnerships- Produce sizzle reels using Premiere Pro and After Effects to pitch the talent roster to commercial and theatrical agencies, enhancing the presentation and marketability of our talent- Edit talent content for their social media platforms to enhance their online presence and engagement, ensuring a consistent and appealing digital footprint- Actively pitch the talent roster to brands to secure partnership deals and endorsements, ensuring alignment with brand image and strategic marketing goals

- Orchestrate media strategies and developed content calendars for real-world clients, ensuring timely and effective communication.- Collaborate with in-house teams to increase publicity for the Agency and its diverse and inclusive culture - Monitor and analyze the success of search, display, and video ad campaigns, reallocating budgets based on performance insights to maximize ROIs

- Orchestrate media efforts, specifically those related to social media, CRM and performance marketing, for real-world clients- Brainstorm with internal teams to increase publicity for the Agency and its diverse and inclusive culture - Monitor and analyze the success of search, display and video ad campaigns and reappropriate budget based on findings

- Draft and distribute press releases to local news stations across the nation to highlight upcoming contestants on network-produced programs- Analyze the successes and failures of past posts to develop an in-depth TikTok analytics report to ideate content and establish strategies for future posts- Brainstorm and produce content for the Network’s largest sponsorship, which focused on the season premiere of an EMMY-nominated game show.- Ideate content, devise calendar and produce media for the Network’s social media accounts, as well as for celebrity brand-partnerships across their specific platforms. - Collaborate with interns, across divisions and offices, to produce a testimonial video, which explained the benefits and experience of the company’s internship program.- Monitor social media accounts through community management and trend analysis.- Create social media expectations for current and future talent

- Implement strategies and campaigns to increase awareness of company and strengthen customer relationships through engaging content - Improve webpage content, keyword relevancy and branding to achieve search engine optimization goals- Maintain content marketing calendar to schedule ensure consistent social media activity