Sina Watson Email & Phone Number

Los Angeles, California, United States

•Oversee 100+ event campaigns and execute impactful marketing strategies for concerts, stadium tours, and festivals across 20+ venues domestically and internationally ranging from 3k-25k+ capacities•Direct cross-functional teams, including digital advertising and social media departments, to ensure seamless execution of marketing initiatives within budget and time constraints•Manage day-to-day implementation of marketing plans and budgets, while nurturing relationships with affiliates, influencers, media agencies, and partners•Track, analyze, and optimize marketing campaign performance using bug•Direct the maintenance of digital advertising, ticketing, and street promotions for each show, ensuring accuracy and optimization of budget in marketing campaigns•Conceptualize and implement innovative solutions to address evolving business needs and stay ahead of industry trends•Collaborate with agents and managers to navigate diverse strategies and interests, aligning efforts with overall company priorities•Evaluate departmental processes and develop systems that promote efficiencies and collaboration•Recruit and onboarding new hires and vendors on processes for the team, fostering a culture of excellence and continuous improvement•Provide guidance and mentorship to team members on various aspects of show marketing, content creation, and customer engagement

Los Angeles County, California, United States

•Spearheaded the development of marketing strategies, brand guidelines, and social media content •Established strategic partnerships with artists and community stakeholders, facilitating collaborations for articles, livestream events, and in-person events•Led a successful website redesign initiative that resulted in 25% increase in web traffic and overall user experience•Coordinated comprehensive event coverage, managed media outreach, scheduled interviews, and created impactful press kits for post-event media coverage•Drafted, edited, and distributed press releases to targeted media outlets, leveraging research to develop tailored media lists for effective pitching to journalists and bloggers

Dynamic social media and event marketing company specializing in digital and in-person sale strategies driving substantial bran awareness and revenue securing contracts with six prominent music festivals nationwide, orchestrating over 100 successful events throughout Florida, resulting in an impressive $350,000 in gross sales.•Developed compelling sales pitches and skillfully negotiated contracts with prospective clients, resulting in successful partnerships and revenue growth•Efficiently managed project and event calendars, ensuring clear communication of key deliverables and timelines to stakeholders for seamless event marketing execution•Proactively identified emerging marketing trends and opportunities, devising innovative strategies to enhance campaign effectiveness and drive results•Spearheaded community outreach and social media campaigns to increase event awareness and attendance, leveraging targeted recruits and brand ambassadors to manage promotional teams•Collaborated with festival directors to establish brand ambassador directives, including comprehensive content calendars, ticket sales strategies, event activations, and campus partnerships•Achieved a notable 46% increase in sales for the Sunset Music Festival over a three-year period, generating nearly $75,000 in annual revenue through strategic marketing initiatives

• Served as the primary point of contact for the founder, managing correspondence, scheduling, and phone communications with efficiency and professionalism• Oversaw the founder's schedule, providing timely reminders of important tasks and deadlines to ensure smooth operations• Facilitated bookings and coordinated travel arrangements, including transportation and accommodations, for artists and the founder, optimizing logistical arrangements for seamless experiences• Compiled and prepared reports, presentations, and correspondence for the founder and clients, maintaining a high standard of accuracy and attention to detail• Managed databases and filing systems, implementing and maintaining administrative procedures and systems to ensure organization and efficiency• Acted as a liaison between partners, suppliers, and clients, fostering positive relationships and facilitating effective communication to support collaborative endeavors

• Enhanced sales funnel effectiveness from awareness to conversion by implementing a targeted acquisition strategy, leading to premium account activation rates within the first 6 months and sustaining monthly growth of over 15%.• Spearheaded growth initiatives across various marketing and advertising channels, including Facebook Ads, resulting in expanded reach and engagement. Implemented impactful email marketing strategies to improve customer retention and optimized AdWords campaigns, achieving a remarkable 50% increase in conversions.

• Lead the development and execution of a comprehensive content strategy across all platforms, encompassing social media, copywriting, email marketing, content organization, distribution, scheduling, and the creation of engaging creative assets.• Manage all day-to-day operations for multiple social media accounts, ensuring consistent brand messaging, high-quality content, and optimal audience engagement.• Supervise a team of 250 ambassadors through Social Ladder, driving a significant 15% increase in brand awareness and sales through strategic engagement initiatives.• Cultivate and expand Asteria's online community presence across various channels, with a focus on managing the Asteria Facebook Group to foster community engagement and brand loyalty.

• Responsible for creating content and copy ideas for social media campaigns, manage and update email lists, building out IG Style guides for merchandise, and researching viral trends and potential partners• Developed a highly successful #nightbassdrip campaign for fan engagement on Instagram, increasing engagement by 20% while bringing attention to other spotlights including an EDM.com meme content piece

• Conducted thorough research to compile targeted media lists for effective pitching to journalists and bloggers, optimizing outreach efforts and maximizing media coverage.• Generated and published engaging content across various social media platforms, maintaining a consistent brand voice and driving audience interaction.• Provided ongoing guidance to the team on industry best practices and effective social media strategies tailored to artists' needs, fostering skill development and campaign success.• Coordinated the collection of digital assets from artists and partners, ensuring timely availability for content creation and distribution.• Leveraged Canva to design visually compelling content that resonated with target audiences and aligned with brand objectives.• Achieved a notable 20% increase in engagement within 3 months through strategic content planning and audience engagement tactics.• Managed day-to-day operations across all social media platforms, ensuring timely responses to inquiries, proactive community management, and adherence to content schedules.

• Conducted in-depth research on market competitors to inform SWOT analysis, identifying key strengths, weaknesses, opportunities, and threats to inform strategic decision-making.• Developed detailed brand guidelines to ensure consistency and coherence in brand messaging and visual identity across all marketing efforts.• Monitored and reported on campaign performance metrics, leveraging data insights to refine strategies and optimize marketing initiatives for maximum impact.

Houston, Texas Area

· Fostered strong relationships with community partners to enhance brand visibility and drive sales growth through collaborative initiatives.· Developed a customer acquisition and partnership strategy based on comprehensive market research data and analysis, optimizing targeting and outreach efforts.· Orchestrated and executed email campaigns using Constant Contact, achieving a notable increase in open rates and engagement.· Utilized Adobe Creative Suite to design compelling content for various marketing channels, including social media, digital platforms, email campaigns, and print materials.· Directed, produced, and edited product marketing photoshoots, ensuring high-quality visual assets that effectively showcased brand offerings and resonated with target audiences.

The Office Of Undergraduate Research

Sole marketer for Undergraduate Research at a Research One university employing a diverse range of online, print, and in-person marketing techniques to elevate the office's brand and increase awareness. •Successfully navigated and executed our office's marketing materials to align with the new guidelines, ensuring consistency and brand cohesion during a university-wide rebrand, •Collaborated with graphic design team to produce compelling marketing content for online, social media, and print campaigns, ensuring consistency and alignment with brand guidelines.• Developed comprehensive marketing briefs for internal and external partners, facilitating clear communication and effective collaboration.• Managed inventory of marketing materials, tracking and organizing resources to streamline distribution and maximize impact.• Oversaw and optimized social media accounts, including Facebook, implementing strategies to enhance engagement and expand reach.• Played a key role in planning a successful conference for over 1,500 attendees, contributing to its seamless execution and overall success.• Implemented a highly effective social media strategy that resulted in a remarkable 50% increase in reach and over 100% weekly engagement which was recognition by high-profile marketing teams within the University for excellence in Facebook content curation.• Led the redesign of the office's website to align with University branding standards, enhancing user experience and accessibility.• Actively engaged with social media followers, fostering relationships and cultivating a sense of community around Undergraduate Research initiatives.

Tampa/St. Petersburg, Florida Area

• Facilitated the advancement of phase III clinical trials in pioneering pharmaceutical and treatment research by actively recruiting eligible patients for enrollment in the emergency department.• Cultivated strong relationships with physicians and emergency department staff to raise awareness and promote participation in research projects.• Skillfully collected and processed biological samples in strict adherence to study protocols and procedures, ensuring accuracy and integrity in data collection for analysis and evaluation.

Tampa, Florida

• Delivered front office clerical support for a bustling cardiology practice, optimizing office efficiency and ensuring seamless operations.• Warmly greeted and checked-in patients, meticulously collecting personal, medical, and insurance information to facilitate smooth clinic processes.• Proficiently utilized EMR software to manage patient records and files, adhering to strict patient confidentiality standards mandated by HIPAA and clinic protocols.• Expertly prepared patient charts and fulfilled medical records requests, contributing to the organization and accessibility of essential healthcare documentation.

Tampa, Florida

Collaborated closely with student group leaders on campus to effectively promote The Princeton Review, leveraging their networks and influence to expand brand visibility.Assisted in the planning and organization of on-campus events aimed at enhancing brand awareness and engagement among students.Proactively engaged with students while managing The Princeton Review's presence at various events and tables on campus, fostering connections and building rapport to promote the brand effectively.Strategically placed flyers and promotional materials in high-traffic areas on campus to maximize visibility among the student body and generate interest in The Princeton Review's offerings.

University Of South Florida

• Organized over 25 events from conception to completion; program schedules, onsite logistics, vendor procurement, marketing plan • Provided creative design, style/themes and programming for events• Successfully recruited, trained , and managed volunteers as needed• Identified and maximized methods to spend budgets effectively; participated in the events as a hostess/greeter when necessary• Advised the Student Body President on all matters pertaining to the academics, health, and safety of the student body• Co-Created Title IX Its On Us Campaign Week and Safe Sisters Initiative• Cultivated Relationships with University Administrators, University Departments, and the Student Body.• Assisted in overseeing and coordinating student participation in meetings of the University Wide Committees and Marshall Student Center Advisory Board

Tampa/St. Petersburg, Florida Area

• Collected and analyzed student feedback, data, students’ service hours, and community partner information for office • Worked with non-profit organizations and contractors across the U.S to coordinate 16-20 alternative break trips for 100 students• Developed USF Bullsync and Service Pro training and tutorial for office staff, students, and community partners• Managed the event planning and recruitment of 3,000+ students for USF’s largest day of service • Assisted with managing $520,974.74 departmental budget

Tampa, Florida

• Piloted first general chemistry 2 peer leading sessions• Worked with professors to insure student’s academic success• Facilitated general chemistry discussion session weekly for over 50 students• Worked with students to understand general chemistry concepts• Researched common chemistry misconception

Tampa/St. Petersburg, Florida Area

•Orchestrated and successfully executed a medical school conference, overseeing all aspects of planning and coordination to ensure a seamless experience for over 400 attendees.•Recruited and secured participation from over 30 medical schools, health programs, and organizations to contribute to the event's diverse and informative program.•Developed and implemented a comprehensive marketing campaign for the conference, utilizing print and social media channels to effectively promote and drive attendance.•Fostered collaboration with other pre-medical organizations to organize tabling events, enhancing event awareness and engagement within the community.•Liaised with vendors to procure catering services, promotional items, and sponsorships, ensuring a high-quality experience for participants while maximizing budget efficiency.•Spearheaded membership recruitment efforts for the organization, leveraging networking opportunities and outreach initiatives to attract new members and expand the organization's reach.

University Of South Florida

• Supervised and mentored a team of 3 undergraduate students, ensuring their effective contribution to lab activities and projects.• Managed lab documentation and records, utilizing Excel to maintain accurate and up-to-date records and presentations.• Presented research findings at the prestigious Castle Conference, showcasing contributions to the scientific community.• Established an efficient communication system between undergraduate and graduate students, fostering collaboration and knowledge sharing.• Conducted standard extraction procedures using polar and nonpolar solvents to isolate target compounds from samples.• Performed High Performance Liquid Chromatography (HPLC) tests on samples to analyze chemical compositions and concentrations.• Successfully isolated chemical compounds from organisms for bioassay studies, contributing to ongoing research efforts.

University Of South Florida

•Analyzed student feedback, data, and service hours, along with community partner information to inform program enhancements and improvements.•Efficiently managed the day-to-day calendar for a professional staff team of 5, ensuring smooth operations and scheduling coordination.•Collaborated with non-profits and contractors nationwide to organize and coordinate 16-20 Alternative Break trips for students, fostering meaningful community engagement and service experiences.•Developed comprehensive training materials and tutorials for office staff, students, and community partners on the USF Bullsync and Service Pro platforms, enhancing user proficiency and engagement.•Provided receptionist duties, offering assistance to students, visitors, and staff members, ensuring positive experiences and efficient operations.•Served as system administrator for the Service Pro and Bullsync student volunteer website, overseeing platform functionality and user support.•Assisted in managing a departmental budget totaling $520,974.74, ensuring responsible fiscal stewardship and resource allocation.•Enriched student experience through the organization of student life activities and workshops, promoting personal growth and community involvement.•Oversaw the successful execution of numerous large-scale volunteer projects, fostering a culture of service and civic engagement within the student body.

Wilkes-Barre, Pa

•Worked with sales team to strategically increase sales•Offered customers assistance in locating store merchandise and accurately processed sales transactions•Assisted with weekly in-store sales promotions•Resolved customer concerns in a friendly and efficient manner while adhering to the store’s mission and policies•Other job related duties

Wilkes-Barre, Pa

•Welcomed and greeted guests upon arrival, providing a warm and inviting atmosphere from the outset.•Relayed orders to the kitchen, ensuring prompt and accurate preparation while maintaining excellent communication with the culinary team.•Managed dining room setup and reservation arrangements, ensuring guests' needs were met and their experiences were seamless.•Maintained cleanliness and organization of tables and work areas, upholding high standards of hygiene and presentation.•Oversaw event-related tasks, including setting up tables and maintaining both the exterior and interior of the restaurant to ensure a visually appealing environment for guests.

Wilkes-Barre, Pa

•Provided support with processing worker's compensation insurance claims, ensuring accuracy and compliance with relevant regulations and procedures.•Conducted thorough reviews of customers' and patients' medical records, meticulously verifying information for accuracy and completeness.•Performed data entry tasks with precision and attention to detail, inputting crucial information into databases and systems accurately and efficiently.

Master'S Degree, Marketing, 3.93

Concentration in Digital Marketing with a certificate in Web Design Relevant Coursework: Brand Management, Promotions, Research.

Bachelor’S Degree, Biomedical Sciences, General, 3.8

Activities and Societies: Alpha Omicron Pi, Student Government, Center for Leadership and Civic Engagement, Dean's Student Leadership.

Associate’S Degree, General Studies, 4.0

High School

Activities and Societies: National History Day, Student Council, Science Olympiad, Pennsylvania Junior Academy of Science, Gifted Program.

Master'S Degree, Marketing

Activities and Societies: Master's in Marketing and Digital Marketing with a concentration in Brand Development with a certificate in Web.