Thomas Irvine Email & Phone Number

Hamilton, ON, CA

Stoney Creek, Ontario, Canada

Hamilton, ON

• Created comprehensive and personalized development plans for each team member, which also included the establishment of individual goals (which to that point had not been in force). The plans helped uncover, and.
• Co-developed a Guide that was adopted by all Branch Managers on how to create their own Branch Market Plan. The guide helped Branch Managers to better understand their own local areas and client base in order to.
• Managed multiple branches, which involved leading, mentoring and motivating up to 16 staff, while driving sales in each location.

• Successfully created and executed an ongoing sales and service plan which established goals for a unionized sales team members, identified untapped business opportunities and enhanced the understanding of each person’s.
• Consistently achieved, or exceeded, all targets by fostering a sales culture that emphasized accountability, staff-empowerment, exceptional member service and proactive behaviours.

• Developed a national direct-marketing campaign that involved partnering with multiple national organizations to increase our share of wallet from customers that had shared interests.
• Managed the identification, design, development, implementation and tracking of acquisition-focused direct marketing strategies to support the achievement of the company’s strategic goals.
• Led cross-functional project teams in the development and execution of multiple marketing and communication strategies, ensuring that the staff and customer experience were always considered.

• Led the successful planning, implementation and sustainment of various change initiatives affecting the Contact Centre channel, including the introduction of a new sales measurement platform.
• Provided consultative advice to various project teams to ensure that design and planning were strategically customized to meet the unique business requirements of a contact centre.
• Developed process changes and made enhancements to training materials which increased staff comprehension and resulted in an improved experience for both customers and front-line employees.

• Grew business from an existing portfolio of mortgage brokers by over 20% year-over-year.
• Received multiple top performer awards based on outstanding performance in the areas of sales & service.
• Underwrote Mortgage Loan applications with sales in excess of $1 Million per week.

• Achieved in excess of 125% of revenue goal through the client-focused behaviours, and the advancement and implementation of proactive sales strategies; including the development of external referral sources.

Certificate In Adult Learning And Development, Learning And Development

Certified Marketing Specialist Designation

Activities and Societies: • Social Media, SEO, SEM, Online Advertising • Strategy & Campaign Management, Targeting & Segmentation.

B.A

Business Diploma Program