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Thomas Jamet is a graduate of IEP Paris (Sciences Po), holds a Master’s degree in Philosophy and Political Sociology, a Certificate of Higher Education in European Business Law and a Bachelor’s degree in Public Law.He began his career as a strategic planner at Carat, where he worked on consumer insights and strategy for many brands. In 2004, he co-founded Deepblue, a consulting arm of Dentsu (Carat, Vizeum, Isobar, Posterscope) before joining Publicis Group at the end of 2005 with the creation of ReLoad, the first integrated communication planning agency in France, which he co-founded and co-directed within Publicis Media Groupe. After having managed Strategic Planning, Insights & Research department of Zenith, Optimedia and Starcom and participated in the unprecedented development of Publicis Media in France, Thomas was appointed in 2009 MD of Newcast, Branded Content entity of Publicis Media, working with ZenithOptimedia, Starcom, Digitas, Duke, Razorfish within VivaKi but also creative and production agencies of Publicis group like Publicis Conseil, Le Garage, Prodigious, Publicis Et Nous.Thomas is then appointed CEO of Moxie, a full-service creative agency of Publicis in 2012, where he has been honoured at numerous international awards and festivals.Thomas is appointed CEO of IPG Mediabrands France in February 2015, that has since made a major turnaround, experiencing the strongest growth of the industry (+40% growth rate in 2016, +12% in 2017, +19% in 2018, +28% in 2019, +35% in 2020, + 41% in 2021 according to RECMA), client success with many wins, but also profitability success. Mediabrands and its agencies, including Initiative and UM were regularly voted “Media Agency of the Year” 3 times in 2017, 2018 and 2019, and went from 69 talents in 2015 to 230 in 2022. Mediabrands and its agencies were awarded 2 times by the "Great Place To Work" Award in France, in 2021, 2022 and 2023.At the end of 2017, Thomas founded the French branch of the Branded Content Marketing Association (BCMA) and was elected President of media agencies association UDECAM (Union des Entreprises de Conseil et Achat Media) in 2022.Thomas is a teacher at Sciences Po Paris since 2012 and is also an essayist, releasing 5 books in 2011, 2014, 2018 and 2022.He was 4 times a judging Jury member at Cannes Lions in 2014, 2023 and 2024 and 5 times Lions winner.Happy daddy of two girls and two boys, Thomas has also been a rock band manager and has worked with indie and major French and international artists. Today he co-manages the pop-rock band Electric Pyramid.
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Chief Executive Officer7KidsParis, Fr
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Chief Executive OfficerIpg Mediabrands France Feb 2015 - PresentNeuilly-Sur-Seine, FrCEO of IPG Mediabrands France, the fastest growing media agency group in France (x 4 between 2015 & 2023).Full responsability on P&L and country management : client leadership, financial objectives, talents strategy. Leading revenue and profitability growth with particular emphasis on new business, organic growth, new clients services, diversification, innovation, and digital transformation.As well as leading across all IPG Mediabrands divisions in France, specific focus on leading UM.* IPG Mediabrands France : from 69 people in 2015 to 250 talents end of 2022.+ 24% growth in 2016-2017, + 26% growth in 2017-2018, 28% in 2019, +35% in 2020, + 41% in 2021, + 17% in 2022* Group of the Year Award in 2023, 2 x Media Agency of the Year 2017 & 2018, Best Growth Awards at Media Agency of The Year awards 2017 & 2019* Two times Great Place To Work in 2021 & 2022, in the top 20 of the « Best Workplaces » in 2023* 20 creative awards in 2018-19 (including Cannes Lions, Effie Awards, Clio and A List Hollywood Awards)Agencies : UM, InitiativeSpecialized units : Reprise, Matterkind, Orion, MBCS -
PresidentUdecam Jul 2022 - PresentParis, Île-De-France, FrPresident of the Union of French Media Agencies -
Vice-PresidentUdecam Sep 2017 - Jul 2022Paris, Île-De-France, FrUDECAM (Union des Entreprises en Conseil et Achat Media) : Union of French Media Agencies : President of Branded Content and Innovation Commission since 2011, animating debates among media agencies professionals. Association loi 1901 -
University LecturerSciences Po Sep 2011 - PresentParis, FrLecture in English about Data, Digital, Media, Content and Entertainment to international students of Ecole de la Communication (Master of Institut d'Etudes Politiques de Paris). -
Co-Founder & Vice PresidentBcma France 2017 - PresentParis , Ile De France , FrCo-founder of the French branch of Branded Content Marketing Association -
Chief Strategy And Innovation Officer, Board MemberPublicis Media Sep 2014 - Jan 2015London, England, Gb -
Chief Content Officer, Board MemberPublicis Media Feb 2010 - Jan 2015London, England, Gb2010 - 2012 : Founder & Managing Director NEWCAST2012 - 2015 : Founder & CEO MOXIEBoard MemberManaged digital creative, social media, special operations production functions of Publicis Media, overseeing a P&L of 8 million euros revenue and 45 members team.• Created Branded Content and Entertainment expertise inside a media group. Expanded a business led by classic « special operations » to a full-strategic branded content product, generating 100% revenue increase in two years by consistently delivering results and ensuring client satisfaction.• Closed new accounts with business-development, including a huge win with Coke Zero for whom Newcast designed a one-year-and-a-half multi-countries entertainment program with a lead role role on advertising, PR, street, design and packaging agencies and negotiating deals with partners like Activision, Sony Playstation or UBISOFT• Succesfully drove a pitch for P&G organized between TF1, M6, Banijay (production company) to develop a great Branded Content platform on TV and digital. Result was « BabyBoom », aired on TF1 (Grand Prix du Brand Content 2012, developed with Shine (production house).• Successful leading strategic role in pitches like Coca-Cola (Starcom), LVMH (Performics), Les Mousquetaires (ZenithOptimedia), Guerlain (Duke/Razorfish)Developed and launched integrated, multi-channel branded entertainment campaigns that propelled brands to build image and business : Chloé, Clarins, Renault, GDF SUEZ, Swarovski, Ralph Lauren, Tic-Tac (Ferrero), Blackberry, HTC, Orange, L’Oréal Paris, L’Oréal Men Expert, GarnierLed the successful WW market launch of Renault Twizy with a worldwide acclaimed branded entertainment campaign starring David Guetta that helped the brand to rise brand image assets and win of massive earned mediaSuccessfully leads Ralph Lauren account for EMEAWorked with artists such as David Guetta, Metronomy, The Ting Tings, Electric Guest, Brisa Roché to create meaningful experiences for brands -
Head Of StrategyPublicis Media Sep 2005 - Jan 2010London, England, GbFounder and Managing Director of RELOAD, Strategic Planning and Media Expertise Entity of Publicis Groupe Media.Designed integrated digital and media platforms with successful business development for brands like Richemont, LVMH, Disneyland Paris, L’Oréal, Cadbury, Voyages SNCF, Activision... Strategic planning leading role in pitches : Nestlé, Lagardere, Cadbury, United Biscuits, Mars, Bouygues Telecom (Digital)… Consulting for veuve Clicquot, TF1.fr, SFR, Prisma, Radio France, Le Mouv’, Microsoft, Veolia, XBOX 360, successful launch of Garnier "Take Care" signature and GQ Magazine… -
Strategic PlannerDentsu Aegis Network Sep 2002 - Oct 2005Tokyo, JpStrategic Planner CARAT & VIZEUM then DEEPBLUE AEGIS MEDIA, Senior Consultant & FounderStrategic Planner 360 and strategic planning consultancy for Coca-Cola (successful products launches of Burn / Blak / Coke Light), launch of Microsoft XBOX 360, consultancy for EMI Virgin, Monoprix... Consumer Insights consultancy for Renault, La Poste, Fiat, BMW, Mini, Durex, SIG, Quiksilver, Bouygues Telecom, Danone. Author of Carat Trendsbook from 2002 to 2004.
Thomas Jamet Skills
Thomas Jamet Education Details
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Sciences PoCommunication -
Paris-Pantheon-Assas UniversitySociologie Politique Et Philosophie Politique -
Abertay UniversityEuropean Business Law -
Université D'OrléansPublic Law
Frequently Asked Questions about Thomas Jamet
What company does Thomas Jamet work for?
Thomas Jamet works for 7kids
What is Thomas Jamet's role at the current company?
Thomas Jamet's current role is Chief Executive Officer.
What is Thomas Jamet's email address?
Thomas Jamet's email address is th****@****aki.com
What schools did Thomas Jamet attend?
Thomas Jamet attended Sciences Po, Paris-Pantheon-Assas University, Abertay University, Université D'orléans.
What are some of Thomas Jamet's interests?
Thomas Jamet has interest in Brand Content, Sociology, Politics, Marketing, Communication Planning, Communication, Advertainment, Rock, Entertainment, Advertising.
What skills is Thomas Jamet known for?
Thomas Jamet has skills like Integrated Marketing, Marketing Communications, Advertising, Social Media, Strategy, Digital Media, Digital Strategy, Digital Marketing, Marketing, Brand Management, Management, Communications Planning.
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