Responsible for engaging with stakeholders across the group to enable innovation and value-added experiences for customers by providing personalised, relevant content and experiences across all customer touchpoints.Developing customer-centric and data-driven personalisation use cases across our martech platforms to alleviate customer pain points and learning more about their needs to create a frictionless personalised experience. By achieving this, driving long-term loyal advocates with a greater connection to the brand and a stronger lifetime value.I manage a Digital Designer, Marketing Automation Specialist and Campaign Manager. As part of my role, I lead an agile squad of cross-functional team members that deliver on omni-channel personalisation use case. The wider squad includes; analysts, UX designers, web developers, legal, product experts and operations.

• Manage all marketing automation and customer lifecycle campaigns for key markets (acquisition, growth and retention) - Australia, New Zealand, United Kingdom, United States• Test and learn strategy, planning and optimisation of all campaigns.• Key stakeholder in owning and fostering the relationship and customer lifecycle of the 2 million+ loyalty program (Summit Club) customers• Manage predictive intelligence/product recommendations via email and on all Kathmandu websites• Developed contact strategy to analyse and implement solutions to cleanse data and cap send frequency and duplication across lifecycle automations and promotional campaigns• Project management marketing IT projects to drive efficiency and commercial outcomes

Interim role leading the Customer Marketing team and reporting into the Chief Customer Officer.

Part of a working group that spans diverse industries and locations, with the purpose to provide a voice for emerging marketers and how to advise ADMA's engagement with this cohort through their programs, content, and events.

I offer consulting services supporting start-up and small-medium business.Digital marketing• Email marketing, marketing automation, cross-channel marketing, CRM, data and lead management client services and the campaign management team. • Paid (SEM, Paid Social, Remarketing) and organic (SEO, direct) digital marketing strategy.Digital strategy• Customer journey mapping, lifecycle campaign design and reviews, integrated campaign strategyConsulting• Test and learn strategies, email and website personalisation, predictive recommendations, digital project management

• Managed the CRM and marketing automation program, involving the nurturing of prospective Master's and MBA prospects through to admission• Managed the Master's and Executive Education prospect, student and alumni CRM database• Developed dashboard reporting and analytics to determine ROI of digital marketing programs and tracking of leads and admissions for all programs• Developed communication journey mapping for all Master's programs• Re-developed customer preference centre and customer contact strategy with key stakeholders

• Management of the global email and direct marketing channel • Integration of technology platforms to centralise customer data and maximise utility and revenue using Salesforce products - including Salesforce Marketing Cloud• Management of all global B2C emails covering – eCommerce, editorial newsletters, transactional, win-back, acquisition and partnership campaigns• Project management of Salesforce Marketing Cloud implementation

• Collaborated with data analysts, client services and the campaign management team• Coordinated resource, scheduled and briefed data strategies into the campaign management team• Advised the client on best practice contact strategies• Database segmentation and target audience selection for direct mail communications• Campaign optimisation strategies through test-and-learn techniques and personalisation• Reported across eCRM, social and website analytics• Automated communication journey strategy development and deployment

• Development of CRM systems and capabilities• Onboarding of Salesforce Marketing Cloud• Development of customer journeys• Build, design and development of direct marketing campaigns• Database management and developing customer insights• Enhanced user experience of eCommerce platform

• Project management of over 60 programs to create efficiencies and implement business critical CRM system and digital program changes to drive lead and sales generation• Management of the customer database and ongoing loyalty direct mail campaigns• Briefing creative agencies and executing email direct marketing communications• Management of department budget• Develop and maintain all marketing and digital reports distributed to management

• Report generation and business analysis for management• Data analysis for strategic decision making• Direct mail post-campaign analysis to determine key strengths and weaknesses from the campaigns

• Managed communications between developers and the sales team• Managed the content on the company website using the content management system (CMS)• Developed cost-per-lead reporting and analysis for management• Liaised with creative agencies to develop direct mail content

• Sales analysis and managerial reporting of campaign success• Development of marketing communications, including brochures and event invitations• Conducted sales forecasting project using external industry and market research data