Communications:• Lead development of Coalition and programmatic communications strategies• Work with Program Directors to support their communications goals• Leads development and execution of public awareness and marketing campaigns to move targeted audiences to action• Assists, develops materials and provides community education regarding the policy work of the Coalition• Manages online software CQRC Engage for grassroots engagement• Brand management, marketing and directing community relation activities to increase brand awareness• Serves as first media contact and Coalition spokesperson• Partners with the Public Policy Team to disseminate information and resources to targeted audiences• Development of briefing materials for the Board of Directors and Coalition Membership• Assists in event planning and execution• Must have the ability to analyze and develop creative solutions to complex problems• Furthers the mission of the Coalition and increases disability awareness in the larger communityInformation Technology:• Manages information technology needs of the organization • Manage associated vendor relationships• Identifies and procures new applications and technical tools for the organization and its programs• Manages and develops Salesforce.org database to meet organizational and programmatic needs• Trains staff and develops materials to support use of the database and technical tools• Develops new evaluation methods to support reporting on Coalition and programmatic outcomes

I report directly to the Executive Director, elected President of MAFSI, and the other elected officers. I'm responsible for carrying out assignments as given to me by the Executive Director, MAFSI officers, Board of Directors and committees; and the daily management of association’s administrative business. I supervise MAFSI’s internal and external communication efforts, including brand management, public relations, marketing, and advertising. All duties listed below are in conjunction with volunteer participation, and the long-range plan of the association.Overall Brand and Communications Management• Analyze how MAFSI brand is positioned in the market and develop targeted consumers insights.• Take brand ownership and provide the vision, mission, goals and strategies to match.• Translate brand strategies into brand plans, brand positioning, and “go-to-market” strategies.• Lead creative development and create motivating stimulus to get constituencies to take action.• Measure and report performance of all marketing campaigns, and assess against goals. (ROI and KPIs)• Monitor market trends and research consumer markets to identify opportunities and key issues.• Oversee marketing and advertising activities to ensure consistency with association strategy.• Monitor SpecPath distribution and member reactions.• Brainstorm new and innovative growth strategies.• Align the Association internally around the brand’s direction, choices, and tactics.• Assertively markets and positions MAFSI as a respected industry association to the other industry segments.• Disseminates information and promotional material about the value of MAFSI and outsourcing professional field sales through MAFSI agent members.

• Spearheaded complete brand overhaul including collateral, advertising, promotions and third party alignment • Successfully managed marketing campaigns, promotional logistics, budgets, trade show and graphic design deliverables • Executed new product launch of low-temp chemical machine, kube\CS-70. The first low-temp machine in MEIKO’s history, this successful launch secured meetings with top chemical agents in the US and abroad• Secured dozens of product and brand articles in relevant trade publications• Drafted and distributed relevant press releases to trade media, as well as byline articles and expert commentary• Worked in tandem with VP of Sales and Marketing to further engage Manufacturer’s Agents through strategic communication and regular touch points • Coordinated up to 20 trade shows per year including planning, logistics and marketing of booth• Developed several sales presentations to empower regional sales managers, as well as Manufacturer’s Agents• Shot and directed promotional video for US & Canadian market. Several international subsidiaries have consequently begun using this video for their own markets as well• Launched strategic Twitter campaigns to increase brand presence both with potential customers and industry leaders

• Successfully managed marketing campaigns, promotional logistics, budgets, and graphic design for 28 national fleet & financial clients including Land Rover, Jaguar, US Bank and more • Led design initiatives for all graphic and collateral materials from conception to printing and distribution• Developed and distributed sales presentations for potential major account customers such as Chrysler Financial and continuously contribute to the acquisition of new accounts• Coordinated and executed all Corporate Marketing initiatives ensuring marketing, branding, and point-of-sale guidelines were in and above compliance and met marketing objectives • Trained and developed subordinates to improve graphic design, time management, and customer service skills• Developed, designed, and coordinated ad placements in relevant industry and trade publications• Designed and distributed marketing materials for multiple locations on time and within budget • Responsible for all social media campaigns to raise location awareness and engagement of existing and potential customers

Graduate of Executive Training Program