Thomas Yu Email & Phone Number
Who is Thomas Yu? Overview
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Thomas Yu is listed as DeFi and Liquidity Lead at Scroll, a company with 81 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Thomas Yu.
Thomas Yu previously worked as Chief Growth Officer at Tranchess and Advisor at Avalanche. Thomas Yu holds Bachelor'S Degree, Computer Science And Economics from New York University.
Email format at Scroll
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About Thomas Yu
Thomas is a multi-year cryptocurrency pioneer in the Decentralized Finance (DeFi) industry, with a proven track record in scaling multiple DeFi businesses from 0-to-1. Thomas has extensive digital marketing and business development experience and has played key roles in driving user adoption to surge billions of dollars in product demand through his expertise in data-driven product marketing, growth marketing strategy, and especially go-to-market strategy. His background in computer science and consulting enables him to effectively iterate marketing/BD developments using data to support key decisions and is a key role player in all stages of strategy and execution. Currently he is leading global marketing and business development at Tranchess, a leading multichain yield and points trading platform, achieving more than $250 million USD AUMHe is also advisor to AvaLabs
Thomas Yu's current company
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Thomas Yu work experience
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Chief Growth Officer
Current- Tranchess is a multichain Liquid Staking & Yield Trading Decentralized Asset Management company. Total Assets under Management (A.U.M.) is ~$350 million USD as of Jul 2024
- Led global marketing and BD initiatives including strategy, design, and execution. Responsibilities include branding strategy, retail advertising, protocol partnerships, community development, and PR management
- Drives marketing with a balanced understanding of both crypto-native marketing approaches and supports decisions with data-driven approach, utilizing analytics platforms such as Dune, Twitter Analytics, etc.
- Coordinated with products team to innovatively drive incentive mechanisms and implement multi-level marketing campaigns to achieve 490% active user growth per annum to date (such as incentive marketing campaigns, etc.)
- Led retail-centric user acquisition via product marketing campaigns to reach 1.8bnUSD in AUM, reaching & maintaining the #1 rank spot on Binance Chain DeFi for 15+ months
- Acted as key PR representative to drive mainstream & crypto media coverage of Tranchess
Advisor
Key Contributor via advisory on- NFT & GameFi Go-to-Market Strategy- Design of Avalanche's $180 million USD Liquidity Incentive Program~3-4 months
Consultant
- Part of special tech consulting unit comprised of computer science engineers to specialize in data analytics
- Continuously delivered project-critical tasks over 8-month period for one of the largest anti-money laundering project in the last decade in EU, based in Sweden, ~15 million USD revenue per month
- Key leader in team of 4 during delivery of aforementioned project in Sweden
- Developed & facilitated client relationship with key stakeholders & clients
- Spearheaded development of innovative scripting solutions to decrease project delivery times by ~65%
Investment Banking Analyst
Thomas Yu education
Bachelor'S Degree, Computer Science And Economics
International Baccalaureate Diploma Programme
Frequently asked questions about Thomas Yu
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What company does Thomas Yu work for?
Thomas Yu works for Scroll.
What is Thomas Yu's role at Scroll?
Thomas Yu is listed as DeFi and Liquidity Lead at Scroll.
Where is Thomas Yu based?
Thomas Yu is based in Singapore, Singapore, Singapore while working with Scroll.
What companies has Thomas Yu worked for?
Thomas Yu has worked for Scroll, Tranchess, Avalanche, Fti Consulting, and China Merchants Bank.
How can I contact Thomas Yu?
You can use AeroLeads to view verified contact signals for Thomas Yu at Scroll, including work email, phone, and LinkedIn data when available.
What schools did Thomas Yu attend?
Thomas Yu holds Bachelor'S Degree, Computer Science And Economics from New York University.
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