Vice President Product Marketing
Current
Jul 2020 - Present
AeroLeads people directory · profile
Tom Shoemaker Email & Phone Number
Growth & Profitability Marketing Leader. B2B. SaaS.
at
Propel
1 work email found
@propelplm.com
6 phones found area 508, 781, 952, and 770
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Growth & Profitability Marketing Leader. B2B. SaaS.
Location
Greater Boston, United States, United States
Who is Tom Shoemaker? Overview
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Quick answer
Tom Shoemaker is listed as Growth & Profitability Marketing Leader. B2B. SaaS. at Propel, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at propelplm.com, phone signal with area code 508, 781, 952, 770, and a matched LinkedIn profile for Tom Shoemaker.
Tom Shoemaker previously worked as Vice President Product Marketing at Propel and Chief Marketing Officer at Itslearning As. Tom Shoemaker holds Bs, Mechanical Engineering from Rensselaer Polytechnic Institute.
Company email context
Email format at Propel
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{first}.{last}@propelplm.com
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Profile bio
About Tom Shoemaker
VP Product Marketing @ Propel.Previously, I led marketing @ itslearning, a global provider of cloud-based edtech solutions. Prior to that, I held leadership positions in Sales, R&D, and Marketing at PTC.I have a degree in Mechanical Engineering from RPI and an MBA from Babson.My specialties include: ►Product marketing, launch, and go-to-market►Demand generation►Account-based marketing►Branding and thought leadership►Sales enablement►Social/SEO/SEMI believe that:►Trust, integrity, and hard work matter more than anything else. ►Work and fun are not mutually exclusive.►Effective leadership starts with listening. ►Good marketing is science, infused with art.
Listed skills include Product Lifecycle Management, Enterprise Software, Strategy, Product Marketing, and 40 others.
Current workplace
Tom Shoemaker's current company
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10 roles · 34 years
Tom Shoemaker work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
- Global marketing lead for market strategy, branding, product and content marketing, demand generation, marketing operations, and digital marketing. Supports global corporation and 9 regional subsidiaries. Direct.
- Improved company brand awareness by 62% among decision-makers in the company’s largest and most competitive market.
- Drove multi-channel global marketing campaigns, which resulted in 3x marketing-sourced pipeline increase and 2x market growth.
- Overhauled company’s web properties, which increased traffic by 40% and engagement by 50%.
- Implemented an interactive executive dashboard for tracking key performance indicators (New Business Revenue, License Count, Pipeline, Leads, Sales Activity) of each region and in aggregate.
- Successfully integrated acquired company into marketing function within first 3 months of employment.
Nov 2015 - Jul 2020
Expert-On-Site, Marketing Executive Advisor
Provided pro bono mentoring to technology startups.Assisted with strategy, business plans, positioning, and marketing programs.
Sep 2015 - Mar 2017
Vice President, Marketing, Enterprise Products (Plm/Alm/Scm/Retail)
Head of marketing for company’s largest enterprise solution ($550M revenue). Drove market strategy, championed sales enablement, and evangelized company’s solutions for 2 lines of business. Gained cross- functional alignment through leadership by influence across 5 business segments and Corporate Marketing. Progressively grew scope as member of leadership.
2011 - Apr 2015
Vp, Product Marketing
Spearheaded the two largest product launches in company history. Executed complete rebranding and repositioning of company’s flagship product, a venerable but weakening Computer-Aided-Design (CAD) product. Reinvigorated market position of Windchill, a robust but poorly perceived Product Lifecycle Management (PLM) solution. Managed 8-person team that drove.
Aug 2007 - Jan 2011
Director, Marketing Programs
Established first marketing program competency at company Secured creative partnership that gave company mass commercial TV exposure at $0 cost
2000 - 2007
~7 yrs
Director, Quality Assurance
Developed new production-level testing methods utilizing actual customer datasets Implemented new KPI capture and tracking, including MTBF, which are still in use today
1997 - 2000
~3 yrs
Manager, Technical Pre-Sales
Led pre-sales team to 100% success rate in company’s largest competitive technical evaluationsDeveloped team capable of ramping up on frequent new product releases while sustaining same win rate
1994 - 1997
~3 yrs
Presales Engineer
Won 100% of competitive technical evaluationsSupplied prospective customers with purchase justificationAcquired PTC’s largest early customers: Raytheon, Lockheed, AMP (TE Connectivity), JI Case (CNH)
Sep 1992 - Jan 1994
Manufacturing Process Engineer
Designed an improved process, with an 80% cost savings opportunity, for the production and validation of on-board product software
1992 - 1992
2 education records
Tom Shoemaker education
Bs, Mechanical Engineering
Rensselaer Polytechnic Institute
Mba, Management
Babson College
FAQ
Frequently asked questions about Tom Shoemaker
Quick answers generated from the profile data available on this page.
What company does Tom Shoemaker work for?
Tom Shoemaker works for Propel.
What is Tom Shoemaker's role at Propel?
Tom Shoemaker is listed as Growth & Profitability Marketing Leader. B2B. SaaS. at Propel.
What is Tom Shoemaker's email address?
AeroLeads has found 1 work email signal at @propelplm.com for Tom Shoemaker at Propel.
What is Tom Shoemaker's phone number?
AeroLeads has found 6 phone signal(s) with area code 508, 781, 952, 770 for Tom Shoemaker at Propel.
Where is Tom Shoemaker based?
Tom Shoemaker is based in Greater Boston, United States, United States while working with Propel.
What companies has Tom Shoemaker worked for?
Tom Shoemaker has worked for Propel, Itslearning As, Techsandbox, Inc., Ptc, and Teradyne.
How can I contact Tom Shoemaker?
You can use AeroLeads to view verified contact signals for Tom Shoemaker at Propel, including work email, phone, and LinkedIn data when available.
What schools did Tom Shoemaker attend?
Tom Shoemaker holds Bs, Mechanical Engineering from Rensselaer Polytechnic Institute.
What skills is Tom Shoemaker known for?
Tom Shoemaker is listed with skills including Product Lifecycle Management, Enterprise Software, Strategy, Product Marketing, Cross Functional Team Leadership, Product Management, Product Launch, and Go To Market Strategy.
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