Tom Shoemaker

Tom Shoemaker Email and Phone Number

Growth & Profitability Marketing Leader. B2B. SaaS. @ Propel
Tom Shoemaker's Location
Greater Boston, United States, United States
Tom Shoemaker's Contact Details
About Tom Shoemaker

VP Product Marketing @ Propel.Previously, I led marketing @ itslearning, a global provider of cloud-based edtech solutions. Prior to that, I held leadership positions in Sales, R&D, and Marketing at PTC.I have a degree in Mechanical Engineering from RPI and an MBA from Babson.My specialties include: ►Product marketing, launch, and go-to-market►Demand generation►Account-based marketing►Branding and thought leadership►Sales enablement►Social/SEO/SEMI believe that:►Trust, integrity, and hard work matter more than anything else. ►Work and fun are not mutually exclusive.►Effective leadership starts with listening. ►Good marketing is science, infused with art.

Tom Shoemaker's Current Company Details
Propel

Propel

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Growth & Profitability Marketing Leader. B2B. SaaS.
Tom Shoemaker Work Experience Details
  • Propel
    Vice President Product Marketing
    Propel Jul 2020 - Present
    Santa Clara, California, Us
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  • Itslearning As
    Chief Marketing Officer
    Itslearning As Nov 2015 - Jul 2020
    Bergen, Hordaland, No
    Global marketing lead for market strategy, branding, product and content marketing, demand generation, marketing operations, and digital marketing. Supports global corporation and 9 regional subsidiaries. Direct management of 7-person team. Dotted-line leadership of 15 regional marketers.• Improved company brand awareness by 62% among decision-makers in the company’s largest and most competitive market.• Drove multi-channel global marketing campaigns, which resulted in 3x marketing-sourced pipeline increase and 2x market growth. • Overhauled company’s web properties, which increased traffic by 40% and engagement by 50%.• Implemented an interactive executive dashboard for tracking key performance indicators (New Business Revenue, License Count, Pipeline, Leads, Sales Activity) of each region and in aggregate.• Successfully integrated acquired company into marketing function within first 3 months of employment.
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  • Techsandbox, Inc.
    Expert-On-Site, Marketing Executive Advisor
    Techsandbox, Inc. Sep 2015 - Mar 2017
    Hopkinton, Ma, Us
    Provided pro bono mentoring to technology startups.Assisted with strategy, business plans, positioning, and marketing programs.
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  • Ptc
    Vice President, Marketing, Enterprise Products (Plm/Alm/Scm/Retail)
    Ptc 2011 - Apr 2015
    Boston, Massachusetts, Us
    Head of marketing for company’s largest enterprise solution ($550M revenue). Drove market strategy, championed sales enablement, and evangelized company’s solutions for 2 lines of business. Gained cross- functional alignment through leadership by influence across 5 business segments and Corporate Marketing. Progressively grew scope as member of leadership team that reported to Executive VP of Enterprise Segments.Example achievements:Achieved $100M+ profit improvement as part of segment leadership team, taking profitability from -6% to +13% in 2.5 yearsLed sales whitespace targeting pilot which created $320M in new cross-sell, upsell opportunities of enterprise solutions within installed baseArchitected integrated marketing strategy that coupled whitespace selling with development of salesplaybook
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  • Ptc
    Vp, Product Marketing
    Ptc Aug 2007 - Jan 2011
    Boston, Massachusetts, Us
    Spearheaded the two largest product launches in company history. Executed complete rebranding and repositioning of company’s flagship product, a venerable but weakening Computer-Aided-Design (CAD) product. Reinvigorated market position of Windchill, a robust but poorly perceived Product Lifecycle Management (PLM) solution. Managed 8-person team that drove product marketing for all product families, which represented over $1B in annual revenue.Example achievements:Gained executive consensus about repositioning of company’s most profitable product line (Pro/ENGINEER)Determined product launch strategy for complete rebranding and repositioning of $500M product familyOversaw launch event, which drew 10,000+ real-time visitors and 20,000+ via replaysOverhauled market messaging, vetted positioning platform with influencers, resellers, and customersDrove market messages through media and analyst roadshows, social media content authoring, and event keynote presentationsDevised launch strategy and program plan for company’s primary enterprise product, WindchillArchitected virtual product tour that attracted 8,000 visitors in first week and 24,000+ visitors in total
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  • Ptc
    Director, Marketing Programs
    Ptc 2000 - 2007
    Boston, Massachusetts, Us
    Established first marketing program competency at company Secured creative partnership that gave company mass commercial TV exposure at $0 cost
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  • Ptc
    Director, Quality Assurance
    Ptc 1997 - 2000
    Boston, Massachusetts, Us
    Developed new production-level testing methods utilizing actual customer datasets Implemented new KPI capture and tracking, including MTBF, which are still in use today
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  • Ptc
    Manager, Technical Pre-Sales
    Ptc 1994 - 1997
    Boston, Massachusetts, Us
    Led pre-sales team to 100% success rate in company’s largest competitive technical evaluationsDeveloped team capable of ramping up on frequent new product releases while sustaining same win rate
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  • Ptc
    Presales Engineer
    Ptc Sep 1992 - Jan 1994
    Boston, Massachusetts, Us
    Won 100% of competitive technical evaluationsSupplied prospective customers with purchase justificationAcquired PTC’s largest early customers: Raytheon, Lockheed, AMP (TE Connectivity), JI Case (CNH)
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  • Teradyne
    Manufacturing Process Engineer
    Teradyne 1992 - 1992
    North Reading, Ma, Us
    Designed an improved process, with an 80% cost savings opportunity, for the production and validation of on-board product software
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Tom Shoemaker Skills

Product Lifecycle Management Enterprise Software Strategy Product Marketing Cross Functional Team Leadership Product Management Product Launch Go To Market Strategy Program Management Management Sales Enablement Solution Selling Strategic Partnerships Salesforce.com Saas Demand Generation Marketing Pre Sales Competitive Analysis Marketing Strategy Lead Generation Partner Management Crm Professional Services Channel Partners Business Alliances Cloud Computing Message Development Software As A Service Market Development Customer Relationship Management Presentations Product Naming Solutions Marketing Content Development Analyst Relations Press Relations Coaching Content Writing Writing Consultative Selling Customer Relations Buyer Persona Corporate Branding

Tom Shoemaker Education Details

  • Rensselaer Polytechnic Institute
    Rensselaer Polytechnic Institute
    Mechanical Engineering
  • Babson College
    Babson College
    Management

Frequently Asked Questions about Tom Shoemaker

What company does Tom Shoemaker work for?

Tom Shoemaker works for Propel

What is Tom Shoemaker's role at the current company?

Tom Shoemaker's current role is Growth & Profitability Marketing Leader. B2B. SaaS..

What is Tom Shoemaker's email address?

Tom Shoemaker's email address is to****@****plm.com

What is Tom Shoemaker's direct phone number?

Tom Shoemaker's direct phone number is +150873*****

What schools did Tom Shoemaker attend?

Tom Shoemaker attended Rensselaer Polytechnic Institute, Babson College.

What are some of Tom Shoemaker's interests?

Tom Shoemaker has interest in Children.

What skills is Tom Shoemaker known for?

Tom Shoemaker has skills like Product Lifecycle Management, Enterprise Software, Strategy, Product Marketing, Cross Functional Team Leadership, Product Management, Product Launch, Go To Market Strategy, Program Management, Management, Sales Enablement, Solution Selling.

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