As a member of the marketing senior leadership team, I drive corporate strategy alongside executive leadership team, influencing key initiatives across diverse functions including M&A integration, acquisition optimization, process improvement, technology steering, data governance, marketing operations, and data security compliance. Additionally, I lead and coach an incredibly talented team of eleven.

In this role, I led a team of six digital marketers, a six person marketing development team, and a roster of agency partners that were responsible for delivering a world-class user experience via e-commerce, digital advertising, email, marketing automation, and business development.

Go-to-market strategy and execution for Microsoft and Global Knowledge Cloud training—AWS, Azure, Google Cloud. Sales enablement, sales training, automation program management, content strategy and creation, SME project management, lead and demand generation, CMS management and web page development.

Responsible for marketing department at international power path manufacturer: overall marketing strategy, budget, sales enablement, data analytics, lead scoring, CRM/MAP integration and training, persona development, marketing automation, email marketing, content marketing, SEO/SEM, native, e-commerce website, event marketing support and logistics.

My foray into the tech start-up world where I stood up an entire marketing program from scratch. I developed overall brand standards, including value proposition, logo, website, collateral and validation/user testing. I also vetted and implemented a marketing automation solution, then crafted messaging to engage customers at all stages of the buyer's journey via content marketing. I was also responsible for all aspects of field marketing and sales enablement.

Explored self-employment with several marketing contracts; and a food truck.

This was a hobby turned side-hustle. My passion for video production and live music led me to create a little video blog called TriangleLive, which caught the eye of a seasoned music industry audio engineer. We partnered to create Gigstream, a live broadcast company. At the time, live production of concerts and festivals was only possible with several tractor trailers filled with broadcast gear and a satellite up-link. We built a proprietary desktop computer that was able to broadcast any type of show from any location using a 3 Mbps up connection. Our highest grossing show yielded $50,000 in ticket sales from more than 20 countries on six continents.

I led a team of thirty sales, marketing, and design professional in PMG’s largest media market. P&L responsibility for advertising department. Under my leadership, local advertising revenue increased more than $250,000 annually in an environment where newspaper ad sales were falling nationwide. Additionally, I led the core team responsible for selection and migration to a new CMS for Paxton Media Group’s North Carolina news division—saving $25,000 in annual expense and $100,000 annual revenue growth as a native ad publisher. Additionally, my team was responsible for logistics that ensured error-free delivery of tens of millions of newspaper inserts each month to five North Carolina newspaper markets.

Managed team of three advertising executives.

Sold advertising space in major daily newspaper.

Closed $45 million in my first two years in the mortgage industry and top 10% of loan consultants for new loan origination at Washington Mutual, Mid Atlantic Region; 2004-2005.