Thomas Kakol Email & Phone Number

Guelph, ON, CA

Guelph, ON, CA

Ontario, Canada

• Led the development and growth of the global marketing analytics practice, leveraging advanced frameworks and modeling techniques to optimize business processes, deliver actionable insights and drive strategic.
• Developed a machine learning-driven marketing engagement model that quantified the impact of marketing activities, optimized sales strategies and boosted win rates by accurately predicting customer behavior
• Designed a comprehensive account-based marketing (ABM) reporting and attribution framework, enabling the marketing organization to track account-level performance metrics
• Led and mentored a cross-functional team of analysts and database specialists, driving their professional growth and skills development
• Collaborated closely with marketing, sales, and product senior leadership teams to align analytics with overall business goals
• Orchestrated ETLs and other large-scale data cleanup projects, improving the accuracy of audience segmentation, campaign attribution and reporting

• Built and scaled a marketing analytics practice that delivers clean data and actionable insights, enabling key stakeholders to make informed, data-driven decisions
• Developed and maintained PowerBI dashboards to expand data visibility and accurately track key performance indicators (KPIs), providing critical insights across the business
• Automated and optimized business processes, leveraging advanced tools like Salesforce CRM, Python, SQL, and others to streamline workflows and meet evolving business needs efficiently
• Set yearly performance targets using historical trend data and key metrics to guide strategy and drive goal achievement
• Extracted and analyzed data from 6Sense and other sources, enabling precise targeting of market segments through firmographic and behavioral characteristics for inbound and outbound campaigns
• Led mass data-cleanup projects, ensuring smooth operations and zero disruption to business activities while enhancing data integrity

Guelph, Canada

Guelph, Ontario, Canada

• Conduct in-depth analysis of international economic and market data using statistical modeling to accurately forecast product demand
• Develop and maintain PowerBI dashboards and custom reporting tools, providing executive-level insights into marketing, financial, and operational performance
• Automate and streamline business processes, enhancing efficiency and improving the organization’s ability to meet evolving business needs
• Foster strong relationships with senior leadership, delivering exceptional service and innovative solutions to complex business challenges
• Create detailed documentation of research findings, ensuring project managers and key stakeholders have actionable insights for informed decision-making
• Design data-driven marketing campaigns and strategies, leveraging analytics to optimize performance and align with business objectives

Toronto, Ontario, Canada

• Analyze industry data to develop and refine go-to-market strategies and campaigns, aligning marketing efforts with market trends and business objectives
• Prepare and present weekly, monthly, and quarterly performance summaries, offering insights into key results and trends to support strategic decision-making
• Automate reporting and data visualizations using Python, Jupyter Notebooks, and Excel VBA, streamlining processes and increasing efficiency
• Clean and process large datasets utilizing Python's pandas library, ensuring data accuracy and readiness for analysis
• Evaluate key performance indicators from marketing campaigns, providing ad hoc analysis to optimize strategy and improve campaign effectiveness
• Serve as a liaison between senior management and organizational stakeholders, facilitating communication and ensuring alignment on key initiatives

Oakville, Ontario, Canada

• Create reporting tools for financial and operational senior executives and managers using SQL, Excel and Python
• Analyze account profitability and assist sales department in developing pricing structures
• Calculate and approve rebates for national accounts, working closely with finance department
• Perform daily, weekly and monthly reviews and analysis using financial and operational metrics
• Helped solve diverse program problems with in-depth analysis
• Organized system infrastructure documentation and operating procedures, strengthening controls and enhancing overall performance

Brampton, Ontario, Canada

• Cleaned large sets of master data using SAP
• Maintained clear communication with management, merchandising teams and vendors
• Trained and supported analysts on standard operating procedures, systems and daily tasks

Mississauga, Ontario

• Consulted with consumers and small to medium-sized businesses to find solutions to meet their IT needs
• Developed technical skills in a rapidly changing environment
• Maintained demo devices as per corporate guidelines
• Facilitated learning events for groups of 10-15 participants with varying level of experiences

• Activate marketing campaigns for high-profile brands
• Analyzed daily key performance indicator data to evaluate marketing strategies and implement improvements upon their respective campaigns
• Collected market research for global brands from a diverse group of participants

Bachelor Of Commerce Honours, Marketing

Received Provost's Scholarship for Academic Excellence

Diploma Honours, Liberal Arts And Sciences/Liberal Studies

Awarded Honors for Academic Excellence