Tom Key
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Tom Key Email & Phone Number

Location: Greater Sydney Area, Australia 14 work roles 3 schools
1 work email found @tafensw.edu.au 2 phones found area 128 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email t****@tafensw.edu.au
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Role
Chief Operating Officer
Location
Greater Sydney Area, Australia
Company size

Who is Tom Key? Overview

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Quick answer

Tom Key is listed as Chief Operating Officer at Australian Packaging Covenant Organisation (APCO), a with 54 employees, based in Greater Sydney Area, Australia. AeroLeads shows a work email signal at tafensw.edu.au, phone signal with area code 128, and a matched LinkedIn profile for Tom Key.

Tom Key previously worked as Chief Transformation Officer at The Y Nsw and Program Director, Transformation at The Y Nsw. Tom Key holds Executive Mba, Human-Centred Design, Customer Experience, Innovation Economics, Leadership & Governance. from University Of Technology Sydney.

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{first}.{last}@tafensw.edu.au
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Profile bio

About Tom Key

Over the last 15 years I have designed and delivered successful strategy and transformational programs, achieving significant and positive outcomes across:→ product strategy→ corporate strategy→ strategic innovation→ customer operations→ digital design & delivery→ communication & engagement→ customer & employee experience→ alignment of transformation initiatives→ sustainable bottom line and top line growththrough the capabilities of:→ cross functional team leadership→ business process improvement→ customer & market research→ business & op model design→ customer journey mapping→ continuous improvement→ human-centred design→ program management→ process improvement→ product development→ digital transformation→ change management→ technology adoption→ strategic innovation→ strategy facilitation→ business analysis→ risk management→ cultural change→ design thinkingI have achieved this across a diverse career as a senior consultant at top tier management consultancies as well as in-house executive roles covering multinational organisations, ASX 200 companies, Federal, State and Local Government as well as ‘for purpose’ organisations. I have facilitated Board level strategy for listed organisations and participated fully as a sitting Board Member.Example results include:→ 200%-400% lift in product design and delivery throughput→ boosted employee engagement 9% (to 74%) and People NPS (+21)→ lifted customer satisfaction & staff satisfaction >45% (50% above target)→ attained a 9% lift in premium product sales across 9 trial sites inside 4 months→ implemented automated, real time measurement of end-to-end customer journeyI focus on working with organisations that want to achieve and accelerate Transformational outcomes. I tilt the odds of success back in their favour by bringing contemporary toolkits and approaches as both a consultant and in-house practitioner.I also like to write, producing content on Linkedin through to peer reviewed, academic quality journal articles.If you want to learn more about my work, including case studies and testimonials then please→ GO HERE: www.tomkey.com.au I am always expanding my network, please contact me through LinkedIn.

Listed skills include Change Management, Strategy, Business Transformation, Stakeholder Management, and 46 others.

Current workplace

Tom Key's current company

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Australian Packaging Covenant Organisation (APCO)
Australian Packaging Covenant Organisation (Apco)
Chief Operating Officer
Sydney, NSW, AU
Employees
54
AeroLeads page
14 roles

Tom Key work experience

A career timeline built from the work history available for this profile.

Chief Transformation Officer

Sydney, Nsw, Au

Program Director, Transformation

Parramatta, New South Wales, Au

Transformation Director

Sydney, Nsw, Au

I facilitate strategic conversations for leaders of complex organisations across the ASX, Public and For Purpose sectors. By applying my skills in workshop facilitation, systems thinking, and program management, I design Transformation Programs engineered to actually to deliver outcomes.

Director, Strategy & Transformation

Brisbane, Queensland, Au

Recruited to help establish and scale a new ‘Strategy & Transformation’ practice. Led engagements that facilitated strategy and designed programs of work that delivered value to clients across the construction, environment, and recycling sectors.

Dec 2022 - Nov 2023

Program Director, Transformation

Parramatta, New South Wales, Au

Headhunted to finalise the design and delivery of EPA’s Digital & Data Transformation with 60% of the work requiring initiation in the first 10 months and 45% of the work complete inside 26 months. Devised a scalable Program Delivery Operating Model for the delivery of $80m CAPEX and $9m OPEX. Influenced stakeholder relationships across the Board, CEO, Executive Team and Industry Stakeholders. Led the design & delivery of a clear why, what and how for the NSW EPA 'Customer & Digital Transformation Delivery Plan'. Re-organised duplicative and siloed digital and data strategies into a 3-year delivery plan complete with a $58M Business Case; with planned transformational business outcomes achieving a Benefit:Cost Ratio >1.Paved the way for a fit-for-purpose, modern technology & data architecture driven by business needs through a streamlining of existing and future solutions to a dual enterprise platform (Salesforce & Pega), integrated CRM, case management and workflow capability. Solution design enables secure, scalable performance, rapid change deployment, and seamless ecosystem integration.Designed flexible product management processes and introduced customer experience capabilities so that business leaders and front-line operators could make time-effective contributions to product and service outcomes.

Aug 2021 - Nov 2022

Interim Director

Canberra, Au

The National Skills Commission is shaping Australia’s future workforce through expert advice and national leadership on Australia’s labour market. Retained due to my ability to rapidly diagnose and improve large, complex programs of work I was engaged to provide targeted advice to the negotiation, socialisation, finalisation and release of the National VET Pricing Framework and Course List for 2023. Engagement was extended to design and implement the Pricing & Performance Business Plan for 2021/2022.

May 2021 - Jul 2021

General Manager, Future & Innovation

Ultimo, New South Wales, Au

As General Manager of Future & Innovation, I was mandated to transform TAFE NSW’s approach, shifting it to one of Customer Experience, its largest transformation to date. Leading the diagnosis of the organisation’s challenges, I built out a Customer Experience strategy and future digital delivery roadmap with key strategic priorities including the first Product Strategy for the organisation as well as creating an automated ‘Voice of Customer’ platform to measure and improve the student experience.

Oct 2017 - May 2021

Transformation Director

Ultimo, New South Wales, Au

Appointed by the Managing Director to establish and lead the TAFE NSW Transformation Office, ensuring a quick and effective response to the COVID-19 pandemic with measurable short-term actions that lay the groundwork for a student-led transformation program that 'reimagined TAFE NSW' under a set of post-COVID possibilities.Ensured 93% continuation of teaching for Term 2, 2020 following the cancellation of all face-to-face teaching through the implementation of a 'Connected Learning' strategy; >5,000 teachers were up-skilled to deliver classes over camera via Microsoft Teams. Over 450,000 students' needs and requests for assistance were assessed through the implementation of a custom 'Voice of Customer' survey and a 'closed loop feedback' campaign.

Mar 2020 - Oct 2020

A/Chief Education & Training Officer

Ultimo, New South Wales, Au

Guided the Education & Training Group through a period of intense change after appointment by the then Managing Director and whilst the incumbent Chief Education & Training Officer led the TAFE NSW response to the regulator’s re-registration audit.

May 2019 - Oct 2019

Director

Sydney, Nsw, Au

Headhunted into a newly created role to establish the design and innovation capability within the ’People and Organisation' business line. Designed and drove the growth strategy to deliver new solutions to the market in Human-Centred Design delivering a $2m pipeline of new clients. Facilitated workshops from front-line to executive board level, reorienting the culture towards a customer-centric experience approach. Working with more than 45 Partners, directors and consultants, I uplifted innovation capability as well as pinpointing new areas for business growth.

Jan 2016 - Sep 2017

Change Director

Anz

Melbourne, Victoria, Au

With ANZ aspiring to build out its change and transformation capability, I was recruited to establish the PMO as a centre of excellence, creating change strategies and elevating transformation capability within the Wealth Management arm to support a multi-million dollar program of work. I designed and drove initiatives of up to $35m to support market growth amidst complex legislative reform in the industry. Mentoring a team of 4 and a wider team of ~24, I uplifted change capability and navigated complex stakeholder relationships, on boarding the Head of the PMO, GM of Strategy and wider organisation in the change.

Oct 2014 - Jan 2016

Manager, Transformation & Change

Macquarie Park, Nsw, Au

Briefed with helping to reorient Optus within a saturated market, pinpoint areas of growth and uplift their transformation capability. After deciphering the need to reposition the Optus brand, I devised and led the change program and future strategic innovation frameworks that supported this shift in the market whilst building transformational maturity. Financially responsible for OPEX $1m and deliver cost savings. Leading an extended team of 17, I established change management as a key organisational practice.

Oct 2012 - Oct 2014

Principal Consultant

Chicago, Illinois, Us

Joining 'Second Road' in its start-up and growth phase, I was briefed with uplifting the transformational capability to impact overall company value in preparation for its eventual sale. Working alongside the CEO, I devised a growth strategy to target top ASX 100 firms bringing a new disruptive solution to market, Human-Centred Design. Delivering a series of in-house workshops and mentoring new consultants, I embedded the transformational skillset required to meet client demand for transformational strategy engagements. Grew pipeline from $100k to $9m leading to profitable sale of the company to Accenture Strategy following the acquisition of a number of key accounts and delivering transformational strategy;Delivered double-digit growth in new banking accounts for Suncorp within 6 months, partnering with new CEO to foster a cultural shift towards customer-centred design and innovation;Turned around failing business unit of Downer EDI partnering with Business Unit CEOs to bolster share price leading to outperformance of the ASX200 by 80% over an 18 month period.

Sep 2003 - Sep 2012
Team & coworkers

Colleagues at Australian Packaging Covenant Organisation (APCO)

Other employees you can reach at packagingcovenant.org.au. View company contacts for 54 employees →

3 education records

Tom Key education

Executive Mba, Human-Centred Design, Customer Experience, Innovation Economics, Leadership & Governance.

University Of Technology Sydney

Global Systemic Risk

Princeton University

Bachelor Of Urban Design & Planning, Systems Thinking, Design & Ethnographic Research, Human Factors, Project Management.

University Of New England (Au)
FAQ

Frequently asked questions about Tom Key

Quick answers generated from the profile data available on this page.

What company does Tom Key work for?

Tom Key works for Australian Packaging Covenant Organisation (APCO).

What is Tom Key's role at Australian Packaging Covenant Organisation (APCO)?

Tom Key is listed as Chief Operating Officer at Australian Packaging Covenant Organisation (APCO).

What is Tom Key's email address?

AeroLeads has found 1 work email signal at @tafensw.edu.au for Tom Key at Australian Packaging Covenant Organisation (APCO).

What is Tom Key's phone number?

AeroLeads has found 2 phone signal(s) with area code 128 for Tom Key at Australian Packaging Covenant Organisation (APCO).

Where is Tom Key based?

Tom Key is based in Greater Sydney Area, Australia while working with Australian Packaging Covenant Organisation (APCO).

What companies has Tom Key worked for?

Tom Key has worked for Australian Packaging Covenant Organisation (Apco), The Y Nsw, Actual Strategy, Bdo In Australia, and Nsw Environment Protection Authority (Epa).

Who are Tom Key's colleagues at Australian Packaging Covenant Organisation (APCO)?

Tom Key's colleagues at Australian Packaging Covenant Organisation (APCO) include Amanda Preston, Rebecca Kersey, Yuan Gao, Chloë Rose, and Peter Brisbane.

How can I contact Tom Key?

You can use AeroLeads to view verified contact signals for Tom Key at Australian Packaging Covenant Organisation (APCO), including work email, phone, and LinkedIn data when available.

What schools did Tom Key attend?

Tom Key holds Executive Mba, Human-Centred Design, Customer Experience, Innovation Economics, Leadership & Governance. from University Of Technology Sydney.

What skills is Tom Key known for?

Tom Key is listed with skills including Change Management, Strategy, Business Transformation, Stakeholder Management, Program Management, Leadership, Management, and Business Strategy.

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