Thomas Kinzer Email & Phone Number

Providing strategic consulting to solidify the brand’s U.S. presence and support German HQ.Strategy and execution services being provided include project management, advertising, copywriting, social media, SEO, content marketing, email marketing, influencer management, event marketing and press relations.

Los Angeles

Managed online publishing including budget, story ideation and contributor management. » Advised Editor-in-Chief on digital strategies. » Mentored and trained staff editors on social media, digital trends, mobile device technology and search engine optimization techniques.» Managed a workflow transformation project that increased publishing agility by over 50%, allowing the magazine to quickly respond to news and search trends.

Los Angeles, Ca

Managed social media presence and website publishing calendar. » Created a content workflow process from scratch with zero budget using Google Docs, some naming conventions and a folder structure that completely eliminated publishing errors.» Drastically improved SEO performance. Increased typical Google keyword ranking from 2nd or 3rd page, to consistently above the fold 1st page results.

Advised magazine on digital strategy and trends as part of publishing industry’s transformation from print to digital.» Managed a content migration project, moving decades of legacy content from a proprietary CMS to a new Wordpress-based platform as part of a transition to a new publisher.

Santa Monica, California, United States

Conceived and drove the implementation of a comprehensive digital marketing strategy across all Red Bull motorsports properties.Orchestrated the conceptualization and development of websites, live TV show interactivity, live webcasts, video production and integrated campaigns across social media, mobile, email and online advertising campaigns to support global initiatives.

Santa Monica, Ca

Managed publishing calendar, freelance contributors, copywriting and content across all Red Bull marketing properties to press outlets, social media channels and the USA website.

Cypress, California, United States

Serving as senior-level systems analyst, solved complex and challenging IT integration problems arising from company mergers for client PacifiCare Health Services.Tech lead for 1+ year project to build client’s new EBPP (electronic billing payment and presentation) system. Developed a proprietary document composition application that selected, calculated and merged invoicing information from XML output files based on dynamic business logic from disparate heterogeneous systems not yet integrated fully into the IT environment to produce a single invoice. » Conducted a formal RFP process to select tools and vendors. Used Streamweaver to tag data fields in print streams. » Selected Perl OOP to develop the wrapper software for the business logic, parse XML then merge XML and tagged Streamweaver data into a single invoice per customer and embed printer control language commands. » Application also had reporting for address accuracy, invoice statistics and accounting for invoices from source systems. » Designed the invoice layout and merging rules through extensive inter-company requirements gathering.Project was delivered ahead of schedule and exceeded customer expectations for quality and features. Application was processing over 6 million XML records per input file per system every month with 100% accuracy and uptime.

Cypress, California, United States

Provided design, development, implementation and 2nd level technical support for new systems installed to manage integration needs for six company mergers.Implemented projects for enterprise web-based reporting systems, robot optical burners and various printing systems.Key project team member for: » 2 Data center moves. » 1 Distribution center move. » 1 Distribution center expansion. » 1 Strategic enterprise distribution center consolidation.

Cypress, California, United States

Worked in a mainframe data center setting performing batch operations. Primarily responsible for scheduling and performing large-scale printing operations. » Automated operator tasks on OpenVMS with DCL scripting that allowed for more accuracy and productivity by automating load balancing for the 24-hour operation.» Integrated accountability between the batch operation job status and print output with a job handshake and status report using OpenVMS DCL.» Designed fonts and document layouts using Xerox Elixir software.» Supported developers with coding and testing for Xerox Print Description Language embeds in output files.» Provided Help Desk end-user support while on 6-month assignment in Portland, OR.

Irvine, California, United States

Graveyard shift operator in data center print operations department. Learned to operate fulfillment machines, 3-of-9 barcoding concepts and the OpenVMS OS and DCL scripting language.

Tustin, California, United States

Over three years experience participating in a classified operational testing of a cutting-edge radar system project. Honorably discharged as a non-commissioned officer at the end of Operation Desert Storm recall service commitment.