Thomas K. Email & Phone Number

Greater Seattle Area

Activities & Tours Marketing by TRK Creative Group is a digital marketing agency 100% focused on the Activities, Tours and Travel industry. We partner with activity, tour and travel businesses to drive increases in guest counts and revenues using best-in-class digital marketing that is relevant and focused to where consumer attention is today, online and on mobile.We manage Google and Bing paid advertising, Facebook, Instagram social platform advertising, YouTube and native video marketing, Call Tracking along with influencer marketing and organic channels to drive measurable business results.TRK Creative Group is proud to be a member of 1% For The Planet where we give back 1% of annual company revenue to client designated environmental focused non-profit organizations.

Hawaiian Islands

As Director of Marketing and eCommerce I lead the vision, craft the strategy and execute the initiatives to meet and/or exceed company revenue and guest count forecasts. Marketing initiatives include company branding and messaging, website u/x and design, SEO, SEM, call tracking, data management, print marketing and reporting. Skyline Eco-Adventures is the largest commercial zipline tour company in the U.S. Founded in 2002 on Maui, Hawaii. Skyline owns and operates zipline courses on the Big Island, Maui and Kauai and is a leader in Eco-Focused outdoor tourism.Skyline Eco-Adventures zips over 90,000 guests a year and is an award winning company. Hawaii Business Magazine - Best Places To Work - 2009, 2010, 2011, 2012, 2013, 2014, 2015,2017Hawaii Magazine Best of the Best - #1 Zipline Company in Hawaii 2014, 2015, 2016, 2017Hawaii Magazine Best of the Best - #1 Land Activity/Adventure Tour Company 2014, 2015, 2016, 2017

Seattle, Wa

World Vacations Group is a digital marketing company focused on the travel, tourism and hospitality industries. World Vacations Group focus is in the development, deployment and management of co-branded white-label website programs, SEM/SEO initiatives, social media advertising and email marketing for the retail travel marketplace. Key clients include: Vacation.com, Silversea Cruises, Regent Seven Seas Cruises and Oceania Cruises. WVG has activated over 3000 co-branded websites for retail travel agents and developed in partnership with Passport Online Inc. As managing partner of the company I led the strategy and directed all sales, marketing and financial functions. I sold my ownership of the company in 2013.

Seattle, Wa

Promoted from Director of Sales to lead the Sales & Marketing teams comprised of 5 functional areas with Director level reports including sales, marketing, PR, eCommerce and reservations. Responsible for all multichannel online and offline sales and marketing initiatives to achieve and surpass company revenue and EBITDA goals within the $7.5 M SG&A budget. Led the national accounts sales and marketing strategy with AAA, Vacation.com, Signature Travel Network and Virtuoso.

Los Angeles, Ca

All-Travel.com is an industry leading online travel marketer focused on B2C marketing within the luxury cruise and resort vacation marketplace. Joined All-Travel to develop and deploy consumer centric online database marketing strategies utilizing All-Travel’s 80,000 client database profiles. Implemented cohort strategies coupled with database segmentation of clients and deployed sales process strategies to achieve the companies revenue goals.Member of Signature Travel Network marketing advisory board. www.signaturetravelnetwork.com

Seattle, Wa/Anchorage, Ak

Joined USTravel/Doug Fox Travel to lead the WA corporate travel sales initiatives and manage the leisure travel marketing for both companies. I negotiated preferred supplier leisure travel contracts resulting in $100K in co-op marketing spend. I led the strategy to join Signature Travel Network as the company’s preferred travel marketing partner and managed Signature Travel Network sales and marketing programs to drive new leisure travel revenues.Member of Passport Online agency advisory board. www.passportonlineinc.com

Deerfield Beach, Fl

Director Supplier Relations for World Travel Vacations, Leisure division of BCD Travel. Operating in more than 90 countries, BCD Travel is the world’s third-largest travel management company. Recruited to join the executive team tasked with the startup and consolidation of BCD Travel’s leisure business into World Travel Vacations. Accelerated growth within a corporate cross-sell environment while designing and deploying sales and marketing initiatives focused on ROI and profitability. Responsible for all supplier relations, co-op funding and developed of marketing and eCommerce strategies for BCD's corporate travel clients including 10 of the top fortune 500 companies.

Seattle, Wa

Managed 5 AAA offices that drove $25M in leisure travel revenues.

Bachelor Of Science Degree - Business Management

Associate'S Degree