Thomas Krog Email & Phone Number

Copenhagen, Dk

København, Hovedstaden, Danmark

- Campaign developement, planning and execution - Focus on professional and consumer segments- Marketing, media and Yearwheel managing - Digital key account management- Marketingplanning and strategy- Digital marketing - Customer engagement, experience, CRM and journey - Stakeholder management internally and externally- Customer retention management - Partnership and activation- Event management- Performance and optimization- Sales tool box owner- Leading new product launches/propositions - Managing budgeting and campaign forecasting- Global brand and marketing point of contact- Driving process towards sign-off, optimiztion and roll-outFredericia, a family-owned enterprise since 1911, is dedicated to crafting contemporary sustainable originals that honor tradition while resonating with a worldwide clientele of B2b and B2c.

Copenhagen Area, Capital Region, Denmark

- Campaign developement, planning and execution- Campaign and project management - Market research- Marketing and mediaplan owner- Digital marketing- Strategy development- Cross functional stakeholder management- Customer retention management and digital campaign- Performance tracking, analysing, reporting, forecasting and optimization- Content, brand/sales tool assets lead- Focus on B2c and B2b projects- Budget responsible- Digital Asset Management lead- Event management- Account management- Global brand management point of contactFeaturing both timeless masterpieces and modern classics, the portfolio of brands honor the Danish design tradition making quality design available to everyone, enabling it to be passed on through generations.

Copenhagen

Head of marketing activation and responsible for: - Drive and develop marketing plan for the brand portfolio - Stay on top of industry trends, key learnings, and brand strategies, develop all brands initiatives- Lead above and below the line agency selection, keep ongoing communication, monitor- Performance, ROI evaluation - Brand and partnership activation - Develop a clear content strategy- Lead launches and store openings- Lead the in-market coordination and communication of new POS developments - Financially manage the yearly marketing plan- Cross functional stakeholder management- Maintain and develop the brand marketing management team to achieve desired growth, customer retention, ensuring clear target and KPI’s setting close monitoring, performance evaluation and career developmentLibratone, wireless audio technology, breaking free from conventional constraints. A relentless passion to explore the forefront of innovation, delivering rich, pure sound through smart speakers and noise-cancelling.

Basel, Switzerland & Copenhagen, Denmark

- Handling point of contact for European markets and Dallas marketing / Brand management teams - Strategic campaign development working directly with or within an agency- Strong expertise in cross-functional strategic planning and experienced team leadership- Excellent written, oral, and presentation skills, with a strong command of the English language- Strong omnichannel and digital marketing experience, coupled with robust project management skills- Track record of successful collaboration with diverse stakeholders and a strong - Creative mindset to drive innovation.- Proficiency in budget planning and management.- Support markets in executing marketing activities, events, distribution - Localization of global brand strategies- Cross functional stakeholder management- Responsible for marketingplan in EMEA- Develop processes within Europe to work on marketing/media plans and budgeting- Social media collab and brand store activation - Responsible for Guidelines and best practices- Consumer retention and CRM- Coordinate seasonal campaign execution and PR- Identifying key consumer target groups; Initiating & driving consumer research- Development of brand positioning and value proposition- Leading the development and implementation of the Commercial Plan for the assigned brand(s)- Developing brand toolkit for local execution- Monitor brand performance KPIs and tracking performance/results- Managing creative and strategic agencies A global sales, marketing, distribution, and innovation smart tech company. Specialize in creating distinctive watches and accessories, collaborating with some of the greatest brands worldwide.

Munich, Germany

- Handling point of contact for European markets and Dallas marketing / Brand management teams - Support markets in executing marketing activities (POS), events, distribution and following brand strategies in Europe - Develop processes within Europe to work on marketing/media plans and budgeting - Coordinate seasonal campaign execution and PRFossil Group Inc is a design, innovation and distribution company in consumer fashion accessories. The products include traditional watches, smartwatches, jewelry, handbags, small leather goods, belts and sunglasses. Marketing specialist for luxury & lifestyle watch brands; Burberry, Emporio Armani, Armani Exchange (AX).

Copenhagen Area, Denmark

Responsibilities for the Boys an Game category: - Development of brand and marketing FMCG strategy for Mattel in the Nordic countries- Development and execution of 360° communication across all consumer touch points and sales channels- Building brand image and equity- Weekly contact with media- and advertising agencies- KPI, A&P budget responsible- Forecasting and on-going follow up- Seasonally sales presentations and brand portfolio kick offsMattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Egaging consumers through the portfolio of iconic FMCG brands.

Copenhagen Area, Denmark

- Online marketing strategies and execution- Strategic planning and implementation of marketing campaigns- Managing client accounts effectively- Search Engine Optimization (SEO)- Customer Relationship Management (CRM)- PR andd FAM trips/events- Building and maintaining customer loyaltyResponsible for the marketing division, setting standards, strategies, and managing budgets. Daily, I coordinated and evaluate online and print campaigns, managed website updates and merchandise, and collaborate with the creative team for market-specific campaigns. Additionally, I oversee corporate communications, media relations, brand management, and organize various industry events.

Copenhagen Area, Denmark

I worked as a Project Coordinator within the field of marketing, events and POS-material/advertising supporting FMCG brands. I coordinated and planned major campaigns for the advertising agency and clients. It was a very fast-paced and highly creative environment, and it was important to be ahead of the latest trends. My daily work involved negotiations with high end clients and suppliers, building campaigns according to the strategies, uptimising, and day-to-day acount management.

Master, Marketing / International Business Management, 2:1

Anglia Ruskin University - Ashcroft Business School of Cambridge, UK. Modules: International Business and Strategy Environmental Economics.

Bachelor International Management Degree, Ba Hons, 2, 2:1

Modules: Product Marketing HRM Cross Cultural Perspective Independent Learning Module Strategic Management Management Development Business.

Hhx, Højre Handelseksamen, Business Administration And Management, General