Growth Marketing Manager
CurrentAARRR Strategy for 6 mobile applications for daily ridesharing
Feb 2022 - Present
Who is Thomas Lai? Overview
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Quick answer
Thomas Lai is listed as Growth Hacker chez Ecov at Ecov, based in Paris, Île-de-France, France. AeroLeads shows a work email signal at edhec.com and a matched LinkedIn profile for Thomas Lai.
Thomas Lai previously worked as Growth Marketing Manager at Ecov and Marketing Data Analyst at Vod Factory_. Thomas Lai holds Master Of Science (Msc), Marketing/Marketing Management, General from Edhec Business School.
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Email format at Ecov
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{first}.{last}@edhec.com
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Profile bio
About Thomas Lai
Thomas Lai is a Growth Hacker chez Ecov at Ecov. He possess expertise in marketing, marketing digital, marketing strategy, marketing communications, digital marketing and 27 more skills.
Listed skills include Marketing, Marketing Digital, Marketing Strategy, Marketing Communications, and 28 others.
Current workplace
Thomas Lai's current company
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7 roles
Thomas Lai work experience
A career timeline built from the work history available for this profile.
Marketing Data Analyst
DATORAMA – data visualization softwareManagement of commercial and marketing activity of VOD FactoryAutomatization of marketing reportsBuild subscribers offers dashboards from scratchResults: set up 35 dashboards including 6 sold to our clients Benshi and DorcelGOOGLE ANALYTICS - Google Data StudioDashboards of acquisition CampaignMicrosoft Power BINew.
Jan 2017 - Feb 2022
Digital Marketing Manager
Management of strategic Growth acquistion ofB2C et B2BMarketing B2C acquisition for our SVOD offers: Spicee, QueerScreen, Shadowz (AARRR)Conversions rate improvement (AB Testing of landing page)Traffic management: Acquisition campaign on Facebook, Adwords,CRM: remarketing, reduce churn...Affiliate and partnership: Proweb CE, Cdiscount, Fnac, Orange.
Apr 2018 - Jan 2022
Marketing Manager Vod & Svod
Team Management, relationship with studios (Warner, TF1, Disney…)Digital sale of movies and TV showsSFR VOD service of SFR ADSL (TV, web, appli) | Turnover > 20 millions €/ yearFNAC FnacPlay.com (web, applis) 2015 - 2018 | Turnover > 100K€/ yearManagement of Subscribers Video On Demand (SVOD)CDISCOUNT Cstream 3 en 1 (Movies, books and music) 2016-2018 |.
Oct 2013 - Jan 2022
Digital Product Manager
B2C Direct marketing of VOD for SFR clients (cf. Vod Factory)Increasing & monitoring online traffic of the website and TV store
Jun 2012 - Oct 2013
Marketing Internship
Bench of competition, data base creationAnalysing and creation of tourist tours in Thaïland, Laos, Vietnam
Feb 2011 - Aug 2011
Marketing Internship
Sfr
Marketing of phone plans in multi-channel sales processesCustomer Asset managementBenchmarkingReportingCreation of supports for commercial team and brochures for clients
Aug 2010 - Jan 2011
1 education record
Thomas Lai education
FAQ
Frequently asked questions about Thomas Lai
Quick answers generated from the profile data available on this page.
What company does Thomas Lai work for?
Thomas Lai works for Ecov.
What is Thomas Lai's role at Ecov?
Thomas Lai is listed as Growth Hacker chez Ecov at Ecov.
What is Thomas Lai's email address?
AeroLeads has found 1 work email signal at @edhec.com for Thomas Lai at Ecov.
Where is Thomas Lai based?
Thomas Lai is based in Paris, Île-de-France, France while working with Ecov.
What companies has Thomas Lai worked for?
Thomas Lai has worked for Ecov, Vod Factory_, Sfr, and Asiajet.
How can I contact Thomas Lai?
You can use AeroLeads to view verified contact signals for Thomas Lai at Ecov, including work email, phone, and LinkedIn data when available.
What schools did Thomas Lai attend?
Thomas Lai holds Master Of Science (Msc), Marketing/Marketing Management, General from Edhec Business School.
What skills is Thomas Lai known for?
Thomas Lai is listed with skills including Marketing, Marketing Digital, Marketing Strategy, Marketing Communications, Digital Marketing, Marketing Social, Adobe Photoshop, and Gestion De Projet.
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