Growth Marketing Manager
CurrentAARRR Strategy for 6 mobile applications for daily ridesharing
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@edhec.com
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Thomas Lai is listed as Growth Hacker chez Ecov at Ecov, based in Paris, Île-de-France, France. AeroLeads shows a work email signal at edhec.com and a matched LinkedIn profile for Thomas Lai.
Thomas Lai previously worked as Growth Marketing Manager at Ecov and Marketing Data Analyst at Vod Factory_. Thomas Lai holds Master Of Science (Msc), Marketing/Marketing Management, General from Edhec Business School.
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Thomas Lai is a Growth Hacker chez Ecov at Ecov. He possess expertise in marketing, marketing digital, marketing strategy, marketing communications, digital marketing and 27 more skills.
Listed skills include Marketing, Marketing Digital, Marketing Strategy, Marketing Communications, and 28 others.
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Seine-Saint-Denis, Île-de-France, France
AARRR Strategy for 6 mobile applications for daily ridesharing
DATORAMA – data visualization softwareManagement of commercial and marketing activity of VOD FactoryAutomatization of marketing reportsBuild subscribers offers dashboards from scratchResults: set up 35 dashboards including 6 sold to our clients Benshi and DorcelGOOGLE ANALYTICS - Google Data StudioDashboards of acquisition CampaignMicrosoft Power BINew.
Management of strategic Growth acquistion ofB2C et B2BMarketing B2C acquisition for our SVOD offers: Spicee, QueerScreen, Shadowz (AARRR)Conversions rate improvement (AB Testing of landing page)Traffic management: Acquisition campaign on Facebook, Adwords,CRM: remarketing, reduce churn...Affiliate and partnership: Proweb CE, Cdiscount, Fnac, Orange.
Paris
Team Management, relationship with studios (Warner, TF1, Disney…)Digital sale of movies and TV showsSFR VOD service of SFR ADSL (TV, web, appli) | Turnover > 20 millions €/ yearFNAC FnacPlay.com (web, applis) 2015 - 2018 | Turnover > 100K€/ yearManagement of Subscribers Video On Demand (SVOD)CDISCOUNT Cstream 3 en 1 (Movies, books and music) 2016-2018 |.
Paris
B2C Direct marketing of VOD for SFR clients (cf. Vod Factory)Increasing & monitoring online traffic of the website and TV store
Thaïlande
Bench of competition, data base creationAnalysing and creation of tourist tours in Thaïland, Laos, Vietnam
Marketing of phone plans in multi-channel sales processesCustomer Asset managementBenchmarkingReportingCreation of supports for commercial team and brochures for clients
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Thomas Lai works for Ecov.
Thomas Lai is listed as Growth Hacker chez Ecov at Ecov.
AeroLeads has found 1 work email signal at @edhec.com for Thomas Lai at Ecov.
Thomas Lai is based in Paris, Île-de-France, France while working with Ecov.
Thomas Lai has worked for Ecov, Vod Factory_, Sfr, and Asiajet.
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Thomas Lai holds Master Of Science (Msc), Marketing/Marketing Management, General from Edhec Business School.
Thomas Lai is listed with skills including Marketing, Marketing Digital, Marketing Strategy, Marketing Communications, Digital Marketing, Marketing Social, Adobe Photoshop, and Gestion De Projet.
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