Thomas Larson Email and Phone Number
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With a robust track record at Merkle, I oversee the fusion of technology and commerce, harnessing leadership skills to propel growth initiatives. My tenure in development management has centered on crafting and executing strategies that expand digital footprints and enhance customer engagement through eCommerce. Our team's efforts have consistently delivered scalable commerce solutions tailored to enterprise needs. By leveraging insights and fostering collaboration, we've ensured that high-revenue websites not only meet but exceed performance benchmarks. Striving for excellence, my role is integral to nurturing the human connections that drive market success.
Merkle
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Salesforce (Commerce Cloud) Development ManagerMerkle Mar 2020 - PresentColumbia, Md, Us
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Web/E-Commerce Product Manager IiLucky Brand Feb 2019 - Mar 2020New York, Ny, Us -
Product Manager - Omnichannel And Customer ExperienceLucky Brand Jun 2017 - Feb 2019New York, Ny, Us• Develop and lead the implementation of the roadmap for the omnichannel customer experience (in all phases of the purchase funnel)• Launch entirely new fulfillment/sales channel (marketplaces) for the business and achieved a positive return on the spend within one quarter• Utilize the Agile/SCRUM methodology to manage and maintain a rapid development cycle • Lead requirement gathering and roadmap discussions with various business partners to launch new products for the business (with the operations, supply chain, merchandising and marketing teams)• Enhance the technology offering through extensive industry research on trends and new advances that could impact the business• Continually improve the UAT and QA processes to build a more seamless launch workflow across the organization• Identify and create information connections in CRM/database to build a complete view of the customer
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Retention Marketing ManagerChef'D May 2016 - Jun 2017Los Angeles, Ca, Us• Own the strategy, design direction and UX for the email program • Rebuilt and monitored the referral initiative in preparation to launch a loyalty program• Began comprehensive monthly reporting for the health of the email program• Launched and maintain an automation system to welcome new customers, win-back lapsed customers and reengage customers throughout the conversion funnel• Managed the creation, production and distribution of the first & continued direct mail program • Developed new acquisition strategies to build the email list through smarter partner relationship management• Increased the email conversion rates and monthly revenue to the highest in company history• Achieved the highest traffic and lowest bounce rates throughout all marketing programs -
Integrated Marketing SpecialistLucky Brand Apr 2015 - May 2016New York, Ny, Us• Assisted with Email strategy, content, calendar, segmentation and deployment, email acquisition and customer win-back programs.• Assisted with implementation of new CRM tool and database • Segmented CRM data for social and email marketing channels through extensive analysis. • Increased ROAS on paid social channels by utilizing segmentation data• Assisted with ERP migration• Built out dynamic customer segmentation to provide smarter audiences for use in brand email programs• Managed a team of customer service representatives to monitor brand social channels • Assist with social content and calendar development, posting and boosting.• Weekly reporting; Monitor sales and site metrics. Perform deep dive analytics to understand opportunities to improve KPI performance. Summarize findings and develop appropriate action plans.• Establish and foster brand partnerships.• Participate in vendor evaluation and implementation.
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Social Media Marketing SpecialistLucky Brand Jun 2014 - Apr 2015New York, Ny, Us• Community Manager for all major social networks• Maintain and develop social content calendars• Built out positive ROI/ROAS campaigns for paid social media advertising • Lead the efforts to re-platform all social project management to a best-in-class tool • Worked with other marketing channels to ensure consistency of messaging for all campaigns• Created acquisition focused contests and sweepstakes
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Marketing AssociateLucky Brand May 2012 - Jun 2014New York, Ny, Us• Assist the senior manager and vice president in creating and executing new campaigns and field events• Coordinate product requests from publications to expand the brand recognition and create buzz • Monitor and post on all social media feeds• Provide reports on key metrics for various special offers, events and social initiatives for the department• Compiled creative briefs to ensure the proper messages and information are included on all collateral• Spearhead the special “VIP Card” discount program
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Marketing InternLucky Brand Jun 2011 - May 2012New York, Ny, Us• Assist the marketing team with press requests• Researched key social media influencers to brainstorm potential partnerships• Built and maintained an all store key holiday and events calendar (both retail and outlet locations)• Created simple scalable nationwide event activations with template signage and entertainment
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SupervisorLucky Brand Oct 2009 - May 2011New York, Ny, Us• Manage the scheduled store staff• Provide and drive customer service• Open and Close POS systems • Provide Daily and Weekly Reports for Store Manager and District Manager• Ensure visual standards are maintained and sales floor is set appropriately
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Intern - International Finance And AdministrationRaytheon Jun 2006 - Aug 2006Arlington, Va, Us• Created a handbook for the American employees going on long-term work assignments in France • Researched the international experience to create the most accurate document possible• Compiled the information in an easy-to-read document essential in preparing for the work assignments
Thomas Larson Skills
Thomas Larson Education Details
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Usc Marshall School Of BusinessBusiness Admin- Marketing -
Fullerton Community CollegeGeneral
Frequently Asked Questions about Thomas Larson
What company does Thomas Larson work for?
Thomas Larson works for Merkle
What is Thomas Larson's role at the current company?
Thomas Larson's current role is Development Manager @ Merkle | Growth Strategies | End to End Commerce Integrations | Full Funnel Marketing Technologist.
What is Thomas Larson's email address?
Thomas Larson's email address is tl****@****and.com
What is Thomas Larson's direct phone number?
Thomas Larson's direct phone number is +171433*****
What schools did Thomas Larson attend?
Thomas Larson attended Usc Marshall School Of Business, Fullerton Community College.
What are some of Thomas Larson's interests?
Thomas Larson has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.
What skills is Thomas Larson known for?
Thomas Larson has skills like Social Media, Social Media Marketing, Marketing, Facebook, Social Networking, Marketing Strategy, Powerpoint, Email Marketing, Event Planning, Fashion, Photoshop, Marketing Communications.
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