Tom Lay Email & Phone Number

United Kingdom

London Area, United Kingdom

Philanthropy plays a crucial role in delivering Cancer Research UK’s strategy, enabling research that will make transformative steps forward in how we prevent, diagnose and treat cancer. To accelerate growth in this area and support the delivery of our strategy, Cancer Research UK has launched a philanthropy campaign – More Research, Less Cancer - with a target to raise at least £400million which started in 2019/20 and runs until 29/30In my role as Campaign Programme Specialist, I’m… Show more Philanthropy plays a crucial role in delivering Cancer Research UK’s strategy, enabling research that will make transformative steps forward in how we prevent, diagnose and treat cancer. To accelerate growth in this area and support the delivery of our strategy, Cancer Research UK has launched a philanthropy campaign – More Research, Less Cancer - with a target to raise at least £400million which started in 2019/20 and runs until 29/30In my role as Campaign Programme Specialist, I’m responsible for contributing to the development and delivery of key elements of the Campaign Strategy which include but are not limited to, the development of campaign gift opportunities, the development of stewardship strategies and management of the campaign programme; owning the campaign flight plan. Show less

As the Partnership Specialist for the Bowelbabe Fund (BBF) I established, managed, and developed the Bowelbabe Fund for Cancer Research UK just 7 months into its existence. I built a strategy that aimed to embed the legacy of Dame Deborah James as a sub-brand proposition that compliments Cancer Research UK’s existing portfolio to drive income and awareness of bowel cancer. The most significant achievements in my time leading the Fund: - Successfully oversaw the re-launch of the… Show more As the Partnership Specialist for the Bowelbabe Fund (BBF) I established, managed, and developed the Bowelbabe Fund for Cancer Research UK just 7 months into its existence. I built a strategy that aimed to embed the legacy of Dame Deborah James as a sub-brand proposition that compliments Cancer Research UK’s existing portfolio to drive income and awareness of bowel cancer. The most significant achievements in my time leading the Fund: - Successfully oversaw the re-launch of the Fund in April 23 which included a new brand, narrative and media campaign reaching 61% of the UK’s population. -Increased fundraising from £11.3m to £13.1m in just over a year through a strategy that focused on a variety of products, campaigns and partnerships which included Emma Bridgewater and Omaze UK.-Worked with Deborah James’ family to commit £10.8m of the £13.1m raised to research projects that align with the ethos of the Fund, Deborah’s passions and the family's interests.-Landed a letter in all major news outlets that include full-page spreads in the Times, feature on BBC Breakfast and the Today Programme calling on the next government to invest in cancer research through Cancer Research UK’s Longer Better Lives manifesto. - Developed two new ranges through our Trading arm distributing Bowelbabe Fund branded materials across 500+ stores raising over +£150k contribution Show less

United Kingdom

As the Senior Product Manager in the Fundraising Campaigns team, I was responsible for the P&L of Fundraising Campaigns & Products that included Stand Up To Cancer, Supporter Led Fundraising, Facebook Challenges, Fundraising Products and more. The portfolio value (income budget) for last financial year was £52m driven through a multitude of fundraising activities/asks.

Stratford, London

Responsible for leading and managing operations support, engagement and channel development interventions across Cancer Research UK’s portfolio of products and campaigns, ensuring operational excellence and delivery across the Supporter Led Fundraising & Engagement team and, in some areas, Trading and Partnerships. Key responsibilitiesOversee the delivery, strategy and budget for Relay For Life across Supporter-Led Fundraising & Engagement which aims to drive income and… Show more Responsible for leading and managing operations support, engagement and channel development interventions across Cancer Research UK’s portfolio of products and campaigns, ensuring operational excellence and delivery across the Supporter Led Fundraising & Engagement team and, in some areas, Trading and Partnerships. Key responsibilitiesOversee the delivery, strategy and budget for Relay For Life across Supporter-Led Fundraising & Engagement which aims to drive income and retention. Proactively oversee all stages of the product life cycle and matrix manage teams across the organisation to drive key strategic outcomes and deliver on an income of £2.6 million. Developing the product by understanding our audiences through data, insights and historical behavioursOversee the delivery and strategy of campaigns and products through Supporter-Led Fundraising & Engagement. Most recently CRUK’s mass brand appeal and cross-org virtual engagement webinars. Over-see the operational delivery and supporter journey of High-Value activity across the Supporter-Led Fundraising & Engagement team to drive income which raises around £3 million per annumManage a team of three senior executives who are responsible for the delivery of Campaigns including World Cancer Day, SU2C/Bake-Off and Tesco Turns Pink across Supporter-Led Fundraising & Engagement, Trading and PartnershipsManage the relationship between CRUK and the American Cancer Society to deliver the Relay For Life programme, whilst also collaborating with partners from across the globe to drive the development of sub-products to the Relay For Life audience Show less

I’ve recently joined the Board of Trustees at St. Catherine’s Hospice and sit on the sub-committees for Board Effectiveness Committee and Financial Sustainability Committee where I provide guidance, expertise and leadership to the Senior Leadership team.

Crawley

South East

Home Business

Crawley

Gatwick, United Kingdom

Horely

Gatwick

A-Level'S, Photography

Gcse, Various