Thomas Guthrie Email & Phone Number

Gresham, Or, Us

Salt Lake City, Utah, United States

User experience lead for Panasonic North America responsible for user research, component design for implementation across all PNA business units within a Drupal CMS environment. Determine the best user path and next best actions to accomplish strategic business goals.User experience lead for SAIC focused on new interaction methods to enhance one-of-a-kind campaigns and to drive recruitment. First to use the Ceros platform within the agency to accomplish these goals. User experience lead for Grubhub parter acquisition site. Performed user path, page analysis to determine user dead ends. Designed templates and components to increase the efficiency of building pages within Grubhub’s WordPress environment. Created Adhoc UX designs for Cisco projects utilizing their corporate component structure to meet business goals. Also, created UX designs for projects where strategy required solutions outside of the corporate component structure to accomplish business objectives.Internal lead on creating a digital design kit in Figma to provide a standardized method of managing UX and creative assets across clients. The kit was designed to help mitigate quality control issues between internal departments- business leadership, business analysis, strategy, creative and development. The Digital Design Kit is currently being assessed for rollout across all MRM offices.Provided input and leadership as a member of the PRPL team charged with actions on social issues- Pride, Mental Health Awareness, Black History Month and the yearly office volunteer opportunity.

Greater Salt Lake City Area

Creative strategy and production, including design, branding, photography and video.

Greater Salt Lake City Area

Brand development for newly released products. Brand extension and brand management for products in their growth stage. Internal and customer communication through continuous product life-cycle.

Greater Salt Lake City Area

Developing strategy for new product enhancements. Create UX/UI for new products along with writing product and technical requirements documents and holding weekly engineering meetings to ensure development was timely and in keeping with strategy.

Greater Salt Lake City Area

Led board of directors in the transition from celluloid to digital projection in two theaters with 7 total screens. The effort culminated in the largest single capital campaign in the organization's history. Successfully led the organization's effort to rebrand and to capitalize on the rebranding with a redesign of the lobby. During my tenure, the organization was able to grow to the third largest arts organization in the state and successfully move from a Zoo, Arts & Parks tier 2 organization to a tier 1 organization increasing it's state subsidies.

Greater Salt Lake City Area

Genisis for the idea of a documentary film about the life of noted Skeptic and Paranormal Debunker, James "The Amazing" Randi. Involved in the development, pre-production and post-production of the documentary that received a 97% positive review rating on film review site RottenTomatoes.com.

Greater Salt Lake City Area

Brand development, web site retooling, web site UI. Developed brand strategy and statistics systems. Campaign analytics and reporting.

Greater Salt Lake City Area

Contract position to provide a cohesive internet strategy and UX/UI mockups for Bausch & Lomb Global web relaunch and Niagara Federal Savings Bank.

Greater Salt Lake City Area

Internet startup whose aim was to create a creative professionals marketplace for goods and services. Successful in raising angel funding and initial launch of service.

Manage a production department in two offices for a full service advertising agencyProvide agency direction as Member of Senior Management Team, reporting to PartnersProvide consultation services to department heads and partners on production capacity, human resource needs and credible delivery datesPlan and implement an incremental improvement program to monitor current process and make recommendations on improving efficiencies to increase profitabilityCreated production department, wrote its charter, recruited its employees and provided for its integration into the agency in two locationsIncreased efficiency in process and quality assurance to allow agency to scale to any size while maintaining a minimum $1MM in billings per employeeInstituted performance management programs for quality control measures to provide constancy in deliveries to clients. Largest client’s perception of the agency’s quality went from worst to first among their agencies

Manage and direct all aspects of production and project activities, from inception to deliveryCreate strategy for all clients to ensure successful completion of business objectivesManage a creative, production, and technical staff of 30 employeesFinal decision maker on all creative, technical and production issuesCreate new revenue opportunities within the core competencies of the companyPlan and negotiate partnerships with strategically aligned companies to round out NextRev’s product and service offeringsProduct manage all software initiatives from market research through productionCreated strategy and produced two web-mercials for MyFamily.com that translated into an 8% conversion rate and over $100,000 per month in additional revenue.Developed a co-op of specialty agencies that included NextRev as the lead agency in order to compete with larger national agencies without the overhead.

Business management as part of executive team responsible for all business functions within the Interactive division.Develop Internet strategies for all clients as a part of executive team.Ensure all projects adhere to 5-phase project management methodologyLead Joint Project Planning MeetingsCreate all project documentationDevelop and monitor budgetary and P&L statements for all projectsManage client expectations regarding strategy, technology, project budgets and timelines. Understand the use of web technologies such as JSP, ASP, PHP, Oracle, MySQL, XHTML, JavaScript, XML and their appropriate technologies to ensure strategic and technical success.Recreated financial model for all interactive projects that increased revenue 35%Created and instituted new processes that increased efficiency over 20%.Produced and Project managed www.smellypukinghabit.com. 2001 ADDY Award winner

Lead in charge of all project management and production activities for Intel Consumer Division, StorageTek, Ask Jeeves and Xircom accountsCreate and audit budgets and schedulesAct as technical consultant, providing solutions to creative team and client throughout strategic, creative and production processesManaged production relationship between agency team, client and vendorNegotiate vendor relationships including costs and associated usage rightsEnsure reinforcing processes and staffing to produce the highest quality product at the most efficient cost to meet strategic requirementsMentor team members in project management and production methodologies, quality assurance programs, vendor negotiations, internal financial processes, and purchasing Produced ADDY winning Telocity’s Religion of Speed websiteProduced StorageTek’s Award of Excellence winning “Fly” bannerProduced Xircom’s PortStation product pod and Java based product configurator

Coordinate cross-functional efforts with marketing, community relations, sales, editorial team and media partners for national and local market projectsManage project design and production for local content involving media partners and editorial teamTrain media partners on the use of new tools, and in the development of projects and contentCreate and maintain a production calendar to track all projects involving multiple departmentsOrganize weekly meetings updating department managers on the status of on-going projects Co-Creator and Producer of Winter on the Wasatch. A 110-page guide to winter in UtahCreator and Producer of Mud, Sweat, and Gears. A guide to mountain biking in UtahProduced more than 175 features in an eight-month period Wrote a proposal for a joint venture between KUTV channel 2 and CitySearch to produce a traffic information center on the web

Supervised content programming of Microsoft Resource Center, Apple Resource Center, Apple Corporate area, Graphic Design Forum, and Multimedia Zone for the Computers & Software channel.Coordinated promotional programming of the main area screen of the Computers & Software channel.Managed remote staff of 20.Managed redesigns for all supervised content areas.Developed content that increased usage of the channel over 20%Developed Membership Retention Startup Tutorial for members new to America Online.Negotiated as part of a team the process of developing the Apple Corporate area that was new to America Online.

Mba, Project Management

Finance

Graphic Design

Instructor of Computer Modeling and Animation

Computer Science

Activities and Societies: Alpha Phi Omega