- Part of the company managing team - In-App & Off-App User Growth - Brand, UA, CRM, Product marketing, SoMe, Content, PR, Event- Go-To-Market- Hiring- Budget & Forecast

* Served as the Global Director, User Growth at JOKR, managing a global team responsible for driving the company's growth initiatives worldwide.* Successfully built and implemented scalable global processes to support rapid expansion and optimize marketing operations across diverse markets.* Led, executed and participated in various growth strategies, including performance marketing, organic growth initiatives, brand awareness campaigns, social media engagement, referral programs, activation efforts, and influencer collaborations.* Managed budgets, conducted comprehensive financial forecasts, and performed operational planning to ensure effective budget management and resource allocation for optimal results.* Reported directly to the founder and Chief Marketing Officer (CMO), providing regular updates on growth strategies, performance metrics, and key initiatives.* Developed and executed a robust content marketing strategy, elevating brand positioning, engaging target audiences, and driving customer acquisition and retention.

* Led a dynamic team of 10 professionals as the Director of Acquisition & Brand at Audible, driving the company's growth initiatives and expansion efforts.* Managed various aspects of growth marketing, including Mobile Acquisition, Display advertising, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Affiliation partnerships, Influencer collaborations, Retargeting campaigns, Conversion Rate Optimization (CRO), Promotions, Email marketing, TV and Radio advertising, Out-of-Home (OOH) campaigns, Online Video (OLV) advertising, Programmatic advertising, and leveraging Amazon and Alexa platforms.* Successfully managed budgets, conducted accurate financial forecasts, and executed operational planning to ensure efficient resource allocation and maximize return on investment.* Provided top management reporting through regular meetings such as Company Business Reviews (CBR), Quarterly Business Reviews (QBR), and Monthly Financial Meetings, presenting performance metrics and key strategic initiatives.* Trained as the media representative for Audible Tech related topics for the french market.

* Managed a very competent team leading the development of a new brand concept and created compelling media assets across various channels, including TV, radio, Out-of-Home (OOH), and digital platforms, as the Brand Marketing Manager at Audible.* Successfully increased both aided and non-aided brand awareness for Audible, implementing strategic marketing campaigns and initiatives.* Leveraged Audible Original content to drive audience acquisition and expand the customer base through effective content marketing strategies.* Implemented improved tracking mechanisms for brand spend, optimizing the Customer Acquisition Cost (CAC) and providing data-driven insights to guide marketing decisions.

- Build the acquisition team from a flat structure reporting to the Country Manager.- Improve Audible CAC and achieve agressive Net Growth.- FR business ownership for 10 months in the absence of a Country Manager.

- 360 marketing: UA, promotions, product, merchandising, CRO, emailing, partnerships.- Enable voice purchase for Audible on Alexa.

*Build and lead Headway's international mobile publisher sales team.*Negotiate direct deals with all type of media partners.*Work with the product team on different types of media integration and help developing relevant features for our in-house tracking platform.*Open an internal media buying division on different self-service platforms.*Promote Headway's capabilities WW during shows and key client meetings.*Work closely with management, sales, client service and product team to ensure the best service to our advertisers.

*Leading a team of Mobile Publisher Managers and Publisher Sales, in addition to direct hands-on management of strategic media partners.*Opening the mobile publisher team in Tel Aviv (100% Apps). *Mobile user acquisition responsible for our international clients.*Opening and leading the Publisher Business Development team and onboarding new media partners (100% Focus on Mobile).*Internal distribution coordination between different teams and offices (LATAM, US, EU)*Creation & presentation of different type of training. * Coordination of Headway University program.*Shows: Affiliate Summit West (2), Affiliate Summit East (2), Affiliate World Europe, DMEXCO, Mobile World Congress (3), Affiliate World Asia, Israel Mobile Summit.

Account

Mise en place d'un projet télévisuel pour la télévision américaine, compte vimeo et youtube, site internet, recherches diverses sur les histoires à produire, les studios, etc.

Project Manager.

- Coach de Rugby pendant 5 ans à l'internet de St Paul Godinne pour des jeunes de 14 à 18 ans.- Responsable & Coach de Rugby pour L'Université Notre Dame de la Paix à Namur pendant 2 ans.

Organisation d'événements. Contacts clients, artistes, fournisseurs, etc. Aide logo et site internet.