Thomas Liew Email & Phone Number

Kuala Lumpur, My

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InvictusCap Ventures Sdn. Bhd. is a venture capitalist firm that invests solely into franchise establishment and expansion in the Malaysian market. They perform feasibility studies on numerous franchises and invest into introducing them in Malaysia. Among the main franchises that the company has successfully established include bobba tea and automobile restoration, the latter which I am deeply involved in on a daily basis. Among the responsibilities I am entrusted with are as follows:- Establish and develop American auto restorer franchise; ColorGlo International in Malaysia.- Develop plans to create awareness, educate and promote the services to the market. - Analyze market changes and trends and convert them into actionable data for use in both strategic, tactical and hybrid (stratical) campaigns. - Managed and assisted with investor and franchise relations as well as market expansion.- Executed and managed digital strategies to promote the brand & services in the market. - Prepared weekly reports on all digital marketing channel performance- Primary liaison between the franchises in South East Asia & the United States of America.Achievements:- Developed the Facebook social media user base organically from 0 – 2,000 in first 6 months of operations.- Successfully developed a regional campaign strategy to be used by all stations.- Converted 80% of all digital customer enquiries into sales for the company.- Designed all materials and assets to be used within the Malaysian market. - Successfully established our business as key vendors with major auto dealers like Naza (Citroen & Peugeot) and Bermaz Auto (Mazda).

Singapore, Singapore, Sg

A company that needs no introduction. The national carrier for Singapore, proudly and aptly named the most awarded airline in the world boasting the youngest and most advance aircrafts in service. Working in the capacity of Marketing Officer, I moved up the ranks to the position of Senior Marketing Executive where my role in the company revolves around market development. Among the responsibilities I am entrusted with are as follows:- Spearhead both local and international markets through innovative marketing campaigns.- Enhance relations with partners for MOU campaign purposes and long-term partnership deals. - Develop strategic campaigns to solidify the brand image and awareness of Singapore Airlines.- Engage actively in tactical campaigns to increase sales performance of the company. - Contribute to the innovation of new products and services for the airline.- Key liaison for the company and its media & creative agency. - Actively discover new advertising and marketing avenues through digital marketing tools.- Manage brand presence during travel fairs and roadshows.- Designing promotional materials (brochures, banners, network information)- Prepare and analyse reports from key performance indicators for each campaign.- Represent the station at regional airline marketing conferences. - Organise loyalty programmes for members and awards programmes for business partners.What I've achieved:- Successfully launched the new Premium Economy Class in Malaysia.- Winner of SEA Best Digital Marketing Award, Singapore Airlines for FY15/16 & FY16/17.- Obtained pioneer launching rights for the new Airbus A350 after contesting against 35 countries.- Successfully boosted the SEO ranking for the firms global website (target Malaysia).- Launch station for Adobe Campaign Management Tool for eDM distribution.- Host of the SIA SEA Regional Conference for the year 2016.

北京, Beijing, Cn

Entrusted with teaching English to more than 80 students in the Faculty of Aviation, Beijing Institute of Technology. As the students are future pilots, English will be an important language both for their career and communication. Introduction and exposure to daily practices in the English language and how to overcome communication barriers in the language. I employed unconventional teaching methods such as role playing, story telling and out-of-class activities to effectively instil the English Language among the students. Among the responsibilities I am entrusted with are as follows:- Inculcate the passion and initiative to adopt the English language among the students. - Educate and guide the students through their daily English practices. - Allocate time to bond with the students in order to understand their strengths and weaknesses. - Prepare examination papers regularly to evaluate the students performance. - Analyse students performance and prepare weekly reports for future learnings.- Contribute to the exchange in cultural learnings between Malaysia and China.Achievements:- Incorporated international learning methods into the Chinese education system.- Successfully motivated self-confidence and decisiveness among the students. - Successfully forged a long-term partnership between the Chinese and Malaysian universities.- Ensured a 90% passing rate among the 80 students under my care.

Ipoh, Perak Darul Ridzuan, My

Denson Marketing is an SME that specialises in producing and selling revolutionary and organic healthcare products such as the multi-directional T-shaped toothbrush, aloe-vera toothpaste, aloe shower gel, enzyme based detergents and oxygenated water filters. Based in Ipoh, the firm has manufacturing plants located both in Malaysia and China with an international market base in South East Asia and North Asia. Among the responsibilities I am entrusted with are as follows:- Assist in the development of marketing plans and advertising campaigns to market the products.- Provide detailed reports based on sales records to analyse sales performance on a monthly basis.- Keep track and review the spending on advertising and marketing.- Work on solutions to minimise advertising cost while increasing marketing effectiveness.- Manage and service existing clients of the company.- Assist in acquiring new leads and potential stakeholders for the firm. Achievements- Successfully co-designed and launched a new range of T-shaped toothbrush in the market.- Increased sales revenue by 5% and 8% progressively for the first and second quarter of FY14/15.- Effectively incorporated digital marketing into the firms advertising strategies.- Reduced overhead costs for the department by 12% through digitising of the documentation flow.

I joined VibeHero in 2013 as my first internship company. VibeHero is an internet based discovery and exploration platform, accessible to the general populace for free through a downloadable smartphone application. The project was established and funded by Nova Founders Capital, a venture capitalist firm based in London and Asia. At the end of my internship, VibeHero had grown from a database of 14,000 users in 2 countries in South East Asia to a database of 240,000 users in 8 countries in Asia (Malaysia, Indonesia, Thailand, Vietnam, Brunei, Cambodia, Hong Kong, Singapore). As at 2014, VibeHero was acquired by India’s startup giant, Zomato.During my tenure with VibeHero, I started off as a data analyst, in charge of analysing consumer patterns but was soon reassigned to the position of Key Account Manager. Among the responsibilities I am entrusted with are as follows:- Manage and service clients through day to day servicing, product renewal and troubleshooting of issues.- Obtain feedback of clients and input them to the tech team for product development. - Work with other key account managers to secure new clients and grow the company portfolio. - Prepare reports on user base growth, client feedback and product growth against KPI’s set. - Handle the monthly and annual transaction fees between the firm and its clients for services rendered. - Organise social meet-ups with digital influencers and key opinion leaders (KOL’s) to promote our clients business.- Organise promotional campaigns to improve product and service awareness. Achievements- Successfully surpassed KPI of client sign-up’s by 20%.- Attained best Key Account Manager for 2 months consecutively. - Successfully organised social events at establishments of each client in my portfolio.- Contributed to the growth of the Malaysian users database by 65,000 users.

Wolfsburg, Niedersachsen, De

When I was studying in Germany back in 2012, I managed to apply for a part time attachment programme with Volkswagen AG as part of the universities curriculum. The programme appointed 40 students out a total of 1,250 students in the university from different disciplines to be posted to different industries as part of a form of industrial learning. I was fortunate enough to be posted to one of the largest automobile manufacturers in the world; Volkswagen AG, to be a part of a youth team comprising of university students of different nationalities and disciplines. I was assigned to the Green Initiative Division, a department that focuses primarily on developing energy efficient vehicles, both hybrid and electric based. The amazing part about being in this division was that everyday was a blank canvas waiting to be filled with ideas and concepts. Eventually, I was appointed Team Manager of the youth team.Among the responsibilities I was assigned to include:- Key contributor to the project, "The City Car of Tomorrow v1.0"- Engage in cross market research to measure consumer perception towards green vehicles. - Perform sustainability analysis of green vehicles against different market conditions. - Collect data and information to further research on integrating the classroom and industry.- Organise team-building activities for the department and participate in them.- Assist the marketing team in their promotional campaigns both domestic and global. Achievements:- Champion team in the organisations CSR project (Contributor to the Breast Cancer Fund).- Successfully co-developed a prototype of a sustainable electric vehicle for the city.- Received a letter of commendation from the CEO of Volkswagen AG, Herr Martin Winterkorn.- Appointed international youth representative for external automotive programmes.

As President of the Student Government, I am the head of the entire student body of my university. I am elected through the process of campus wide elections where students vote me into office. It is my duty to serve and develop the facilities and programmes alongside the students and management of the university to build a better university experience for everyone.

The I-Crew is a team established to assist and develop activities with relations to the Admission and Counselling Office of INTI International University. The I-Crew consists of student leaders of a wide and eclectic mix that plan and execute different events and practices to improve the marketing of INTI. Members of I-Crew are dedicated and gain experiences which prepare them for the working environment as well as develop soft skills in communication, planning and leadership.

Bachelor’S Degree, Business Administration (Hons)

Bachelor'S Degree, International Business (Hons)

Certificate In International Business And Management, Business

Certificate Of Higher Education (Spm), Applied Sciences