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As a Retail Account Advisor at SAS, I leverage data and analytics with the power of machine learning and AI to identify opportunities and solve business problems for enterprise-level retailers. With over 15 years of experience in account management and product management, I have a proven track record of delivering business results and revenue growth through strategy and leadership.I guide my clients as they undertake digital transformation across their supply chains, customer insights, inventory and price optimization, merchandise and assortment planning, and demand planning and forecasting. I also partner with internal technology teams to ensure product roadmap meets enterprise needs and scale. I have earned multiple President's Club awards for my exceptional performance and customer satisfaction. I am passionate about helping retailers succeed in the dynamic and competitive landscape.
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Technical Program ManagerMicrosoftChapel Hill, Nc, Us -
Retail Account AdvisorSas May 2022 - PresentCary, Nc, Us• Responsible for the management and care of 18 enterprise clients and prospects within the retail industry and working cross-functionally within SAS to identify new and upsell opportunities for analytical tools, retail solutions, and professional services.• Manage the sales cycle from prospecting to negotiations to contracts, focusing on expediting deal closures and delivering value to my customer and SAS.• Establish and maintain key relationships within my book of business and be an advocate internally to expedite customer issues and ensure long-term success.• Leverage experience and industry knowledge and act as an advisor for customers to guide them through their digital transformation journey.• Operate and actively update customer account plans, focusing on organization mapping, gap analysis, and action plans to win opportunities through key engagements and timelines. -
Digital Strategy Manager, EnterpriseChanneladvisor Apr 2021 - Apr 2022Morrisville, Nc, Us• Guided 6 top 20 enterprise clients as they undertook digital transformation across their organizations, with remit that encompasses strategy development and revenue growth planning..• Distilled industry trends and insights to accelerate service delivery across digital marketing, online marketplaces, and overall eCommerce at the C-Suite level. • Expanded revenue and retention across full breadth of eCommerce offerings in close partnership with team and client contacts.• Served as customer’s advocate with internal technology teams, ensuring product roadmap meets enterprise needs and scale. Also liaise with customers to provide visibility into upcoming product enhancements in order to fully prepare for and leverage new features.• Optimized internal processes of Enterprise Level of Service team to continuously improve efficiencies and effectiveness.• 2021 President's Club recipient for exceeding yearly revenue and attainment goals. -
Account Manager, EcommerceChanneladvisor Oct 2017 - Apr 2021Morrisville, Nc, Us• Responsible for strategy and marketing management of IR500 clients, focusing on digital marketing and eCommerce while utilizing both internal and external products and services for client success.• Managed client expectations and drive strategic goal and revenue growth alignment through proactive communication, presentation, partnership, and service delivery. • Renegotiated contracts, up-sell/cross-sell features, products, and services, as well as be the internal champion for client concerns and requirements while working with engineering teams and cross group collaboration. • Shared knowledge, tools, and techniques within my team and organization, and be a technical resource for opportunity analysis and strategic planning and guidance among operations, sales, and marketing teams.• Develop and present customer facing reports focusing on strategic direction, revenue growth, opportunity analysis, and planning. • Drove decision making by engaging, influencing, and negotiating at leadership and executive levels. • 2019 and 2020 President’s Club recipient for exceeding yearly revenue and attainment goals. 1st in US CSA team and 3rd Globally across the account management organization in 2020. -
Associate Director Product DevelopmentAol. 2015 - 2016New York, Ny, Us• Responsible for the management and agile development of automated display tools and resources to support $100M revenue for digital advertising sales, marketing, and analytics teams, emphasizing big data and audience.• Managed a team of twelve engineering and development resources with an annual budget of $700k tasked with design, creation, and maintenance of automated and custom solutions for digital advertising and display audience, which resulted in revenue increases of 5%, work productivity of 55%, and reduction of costs by $400k. • Created documentation and training collateral for multiple projects, as well as usage tracking and other reporting metrics to improve capabilities around product utilization and success measurements.• Developed and managed three cloud-based projects with a combined total of six releases in six months, focusing on product requirements, task automation, scenario based and ad hoc analysis, resource management, quality assurance, and customer experience.• Managed end to end relationship with contractors/vendors, including rate negotiations, team structure needs, and establishing success metrics and objectives for project fulfillment.• Transitioned Microsoft resources after AOL acquisition, educating new leadership team on data assets, group structure, team objectives and overall business impact across digital advertising. -
Senior Product Manager - Senior Sales And Excellence ManagerMicrosoft 2008 - 2015Redmond, Washington, Us• Senior Product Manager and leadership team member, responsible for three internal agile projects focused on digital advertising audience insights and campaign analytics, ensuring the successful launch of over forty-five tools through short and long-term road mapping, development and design, revisions, testing, and training material for Microsoft Advertising.• Delivered analytical tools and solutions to Field Services team to support $320M in advertising revenue across search and display groups, improve product performance, and increase customer satisfaction ratings.• Managed $2M team of twenty-five developers, testers, and product managers located in Beijing.• Product owner responsible for strategy, creation, and presentation of go-to-market collateral, including buzz campaigns, instruction manuals, one sheets, FAQ, self-guided training videos, and classroom training.• Developed feature documentation, executive summaries, established milestones, vision planning, and assisted with technical documentation for all products and tools through their life cycle.• Organized communication and coordination of product launches across US/UK/FR/CA markets, including catered content and training for multiple segments and users.• Collaborated across Microsoft with development and engineering teams to create and improve internal and external versions of Microsoft adCenter Add-In for Excel (Bing Ads Intelligence) and other client facing tools.• Tracked usage of tools for performance management, including driving product development, feature design, QA, and training across all managed projects and audiences using data driven insights and measurements. -
Sr. Vertical Search Manager - RetailMicrosoft 2007 - 2008Redmond, Washington, Us• Collaborated across multiple groups, regions, and segments to define strategy to drive revenue, performance, and customer satisfaction for digital media advertising clients in Microsoft adCenter (Microsoft Advertising).• Created and presented turnkey solutions and success strategies including industry trends, account structuring, ad copy, keyword libraries, and optimization tools for search and content advertising.• Led the internal global launch of adIntelligence V2 optimization tool, including coordination of training with service teams in North America and Europe, as well as training off-site support staff.• Created and delivered GTM and training material for internal and external adIntelligence consumption.• Achieved 105% of sales goal in FY08 for retail customers, generating total revenue of 29 million.• Gold Star recipient for leading and creating strategic and scalable insights to drive team revenue, product management of CSO adCenter Excel Add-in and CSO Analytics, and for establishing key relationships. -
Senior AnalystMicrosoft 2005 - 2007Redmond, Washington, Us• Customer Service Analyst for Microsoft Advertising Fortune 500 clients, including eBay, Target, Walmart, and Expedia, with a monthly portfolio budget of 5 million for search and contextual advertising on bing.• Product Manager for internal optimization team working on ad copy, bidding strategies, and tool design across groups which resulted in over 30% increased Search revenue during FY07.• Partnered with Microsoft consumer search and Audience Intelligence teams to develop multiple versions for both internal and external Microsoft Advertising product suites.• Mentored and trained employees on Microsoft’s adCenter platform and search marketing techniques. -
Lead Search Marketing AnalystWebsourced; Marketsmartinteractive 2004 - 2005Us• Tasked with building paid search offering for agencies. Partnered with technology and account service teams to develop reporting infrastructure and customer deliverables.• Responsible for the management and maintenance of pay per click campaigns, with total monthly budgets of $300,000 across Google, Yahoo, and 2nd tier platforms, as well as delivering client facing analysis and recommendations.• Maintained budget and analyzed KPI data to increase revenue, reduce cost per click, and maximize ROI.• Responsible for overall team performance and provided employee training and mentorship.
Thomas Shaffer Skills
Thomas Shaffer Education Details
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East Carolina UniversityCommunications -
East Carolina University - College Of BusinessMba
Frequently Asked Questions about Thomas Shaffer
What company does Thomas Shaffer work for?
Thomas Shaffer works for Microsoft
What is Thomas Shaffer's role at the current company?
Thomas Shaffer's current role is Technical Program Manager.
What is Thomas Shaffer's email address?
Thomas Shaffer's email address is th****@****ail.com
What is Thomas Shaffer's direct phone number?
Thomas Shaffer's direct phone number is (919) 228*****
What schools did Thomas Shaffer attend?
Thomas Shaffer attended East Carolina University, East Carolina University - College Of Business.
What skills is Thomas Shaffer known for?
Thomas Shaffer has skills like Analytics, Sem, Digital Marketing, Product Management, Marketing, Ppc, Online Marketing, Seo, Start Ups, Online Advertising, Account Management, Strategy.
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