+Spearheaded the development and implementation of a comprehensive digital marketing strategy, resulting in a 25% increase in online engagement and a 20% increase in lead generation.+Managed a team of digital marketing specialists, providing guidance and mentorship to drive innovative campaigns and ensure optimal performance.+Oversaw the planning and execution of all digital initiatives, including website development, social media management, and email marketing, to enhance brand visibility and drive revenue growth.+Collaborated with cross-functional teams to analyze data and identify opportunities for optimization, leading to a 30% improvement in conversion rates and a 15% increase in ROI.

Conceptualize and implement tailored digital marketing strategies for businesses and organizations, ensuring alignment with goals and target audience.Perform thorough audits on digital marketing strategies and website functionality to pinpoint areas for enhancement and optimization.Manage the development of compelling web projects that meet business objectives, overseeing the entire process from inception to final completion.Create persuasive branding initiatives, such as pitch decks and branding guides, that effectively convey a client's distinct value proposition and brand identity.

Developed and implemented digital marketing strategy to enhance brand visibility and engagementOversaw and maintained PSI.org website, including creation of strategic landing pages on WordPress platformExecuted targeted email campaigns utilizing SilverPop for optimal outreach and engagementManaged all social media accounts, ensuring consistent messaging and brand representationOptimized paid advertising campaigns to increase brand awareness and drive trafficProduced engaging digital content for social media platforms to foster audience interactionMonitored and optimized blog content for SEO performanceUtilized Meltwater to track and distribute PSI news mentionsCurated blog content and provided digital engagement guidance to authorsGenerated monthly and quarterly analytics reports detailing traffic and engagement metrics for blog and social media channels.

Constructed and managed campaign websites using Wix and WordPress platformsConceptualized and executed comprehensive social media content strategyDesigned and implemented email campaigns including content, design, and strategyOversaw and directed teams comprised of web developers, graphic designers, content writers, and digital marketersOrchestrated a successful email marketing campaign reaching an audience of 80,000 voters

Spearheaded the enhancement of ideas for monetizing the social media and eCommerce platformCultivated and managed relationships with potential investorsInspired and led a team of talented marketers and developers to build and promote the platformOversaw the management of the operating plan, projected budget, and cash flowPlanned and executed a marketing strategy incorporating digital and physical/action-based tacticsEstablished short and long-term goals and objectives for the teamProduced digital content for the vlog and marketing campaignsFormed partnerships with other brands in Snktrd's niche to expand brand awareness