Full service provider of high quality Orthodontic products and services.Responsible for driving growth and expanding the MidAtlantic brand across new and existing markets through both strategic leadership and tactical execution. Established vision, mission, and goal based culture. Rebranded, repositioned, and restructured the business in support of short and long term objectives. Implemented financial governance. Achieved revenue and profit goals in year one.

Startup division for leading global provider of high quality dental products and services. Led startup Orthodontic Division for GC Corporation with global responsibility over North American and European operations. Ownership of P&L, Sales, Marketing, Product Development, and Operations within both dedicated and complex matrix environments.

Largest public supplier of dental products and services in the world. Directly managed all product related activity from ideation to development to commercialization, inclusive also of product management, sales training, and entire procurement process. Managed P&L for three (3) business units, plus manufacturing groups in Japan and Mexico.

Responsible for maintaining continuity of the entire product portfolio, including: packaging, labeling, branding, communications, and training. Worked extensively with key opinion leaders, customers and sales to capture Voice of Customer feedback for future product development. Conducted market and competitive analysis for opportunities, roadmapping, pricing, and positioning. Managed supply chain and engineering partners for best pricing and new product development pipeline.Identified as a Key Contributor and Promoted to lead all product related business functions.

Responsible for achieving budgeted sales and margin targets through direct sales to Orthodontic practices, University residency programs, and Hospitals within the NYC Metro Region.• Consistently achieved ‘Circle of Excellence’ awards (15%+ growth) year to year.• Identified as a Top Performer and selected to join the Executive Management Team.