Tom Roffey Email & Phone Number

Vista, CA, US

Watkins Wellness®, established in 1977 in Vista, Calif., is dedicated to promoting wellness to consumers who live active lifestyles and are health conscious. The company manufactures the Endless Pools® line of aquatic fitness products, and is also the world's largest manufacturer of hot tubs, including Hot Spring® Spas, Hot Spot® Spas, Caldera® Spas, and.

Waltham Cross, England, GB

As the Retail & Operations Director at Fishpools LTD, the largest independent furniture retailer in the UK, I oversee the omnichannel strategy, the supply chain, and the customer service for the company. I am passionate about creating a seamless and satisfying shopping experience for our customers, while ensuring operational efficiency and profitability. I.

Battlesbridge, Essex, GB

Managing Director for Nova Outdoor Living, White Stores Limited and HWC Logistics

London, GB

Sydney, NSW, AU

Responsible for overall sales performance, growth and profitability and people development of stores across Australasia.

Doncaster, GB

• Handpicked for a strategic, top-level role with critical responsibility for sales targets in excess of £450m. Role scope includes accountability for 59 national/international stores, 8 distribution centres and customer.
• Driving out-performance of sales targets, across the team, by instilling a culture of high performance, with success celebrated and management development prioritised.
• Yielding best possible results across sales, customer service and budget control measures by applying an entrepreneurial approach to developing and establishing new revenue streams.
• Securing a workforce and pipeline of skilled, experienced and engaged people with the ability to propel DFS forward, as Lead Director on recognition, reward, retention, diversity and people development workstreams.
• Maximising profit margin for the business by seeking out and encouraging operational savings, efficiencies and improvements.
• Optimising sales practices across the organisation; including playing an instrumental role in installation of FED principles and accompanying buy-in.

Doncaster, GB

• Awarded promotion, following high-performance in previous role, to take ownership of regional sales targets in excess of £400m, 55 national stores, 2 distribution centres and customer service resources. Responsibility.
• Played a key role in the ongoing commercial success of DFS Trading Ltd by leveraging the performance of the South of England region; including sales and customer service
• Extracted maximum effort and commitment from the team through leadership by example, ongoing development and performance management.
• Selected for membership of DFS Trading Ltd.’s Management Equity Plan in recognition of performance and potential.

Doncaster, GB

• Chosen for an operational management role with accountability for driving achievement of demanding sales targets in excess of £51m. Remit included hands on leadership of 10 Branch Managers and Manager Designates.
• Succeeded in building and sustaining a team culture of high performance, with an emphasis on development, communication and collaboration.
• Delivered consistent sales growth across the area by implementing comprehensive sales strategies, whilst identifying and pursuing opportunities.

Doncaster, GB

• Tasked with maximising the skills and capabilities of the management team in support of strategic and operational business goals. Delivering and demonstrating added value and business benefits was crucial.
• Maximised the potential of Branch General managers, both new and existing, by implementing a robust programme of professional development and self-development (through specialist retail consultants).
• Secured a strong pipeline of talent with the requisite skills and capabilities to drive the business forward in the short and long term.
• Identified and addressed competency and skill gaps in new managers, before conducting coaching sessions to achieve sign off criteria.

Doncaster, GB

• Responsible for achieving KPI targets heavily biased on sales.
• Staff development and performance management.
• Progressive promotion to flagship London store

Milton Keynes, GB

• Progression from part time sales assistant to Store Manager.
• Responsible for P&L management including loss prevention & shrinkage.
• Sales and business development ensuring all KPI targets met.

Education record

Education record