Tom Roffey

Tom Roffey Email and Phone Number

Retail & Operations Director with over 25 years in senior leadership. A specialist in nurturing high performing teams @ Watkins Wellness
Tom Roffey's Location
United Kingdom, United Kingdom
About Tom Roffey

With over 25 years of experience in the retail industry I am a hands-on commercial leader who excels in business development, sales, operations, and logistics. I have a proven track record of delivering results, driving growth, and leading change in both B2B and B2C markets. I am passionate about creating a seamless and satisfying shopping experience for our customers, while ensuring operational efficiency and profitability. I also leverage my global perspective and product knowledge, gained from working in Australia and Europe, to identify new opportunities, trends, and innovations.

Tom Roffey's Current Company Details
Watkins Wellness

Watkins Wellness

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Retail & Operations Director with over 25 years in senior leadership. A specialist in nurturing high performing teams
Tom Roffey Work Experience Details
  • Watkins Wellness
    Director
    Watkins Wellness Sep 2024 - Present
    Vista, Ca, Us
    Watkins Wellness®, established in 1977 in Vista, Calif., is dedicated to promoting wellness to consumers who live active lifestyles and are health conscious. The company manufactures the Endless Pools® line of aquatic fitness products, and is also the world's largest manufacturer of hot tubs, including Hot Spring® Spas, Hot Spot® Spas, Caldera® Spas, and the American Hydrotherapy Systems spa brands. The Watkins Wellness dealer network extends into all 50 states and more than 70 countries. Watkins Wellness is a wholly-owned subsidiary of Masco Corporation (NYSE: MAS), a Fortune 500 company whose products include Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; Kichler® lighting.
  • Hotspring World
    Director
    Hotspring World Sep 2024 - Present
  • Fishpools Ltd
    Retail & Operations Director
    Fishpools Ltd Oct 2022 - Jul 2024
    Waltham Cross, England, Gb
    As the Retail & Operations Director at Fishpools LTD, the largest independent furniture retailer in the UK, I oversee the omnichannel strategy, the supply chain, and the customer service for the company. I am passionate about creating a seamless and satisfying shopping experience for our customers, while ensuring operational efficiency and profitability. I also leverage my global perspective and product knowledge, gained from working in Australia and Europe, to identify new opportunities, trends, and innovations in the home furnishing sector.
  • Zero Three Six
    Managing Director
    Zero Three Six Sep 2020 - Oct 2022
    Battlesbridge, , Essex,, Gb
    Managing Director for Nova Outdoor Living, White Stores Limited and HWC Logistics
  • The Sofa & Chair Company
    Sales Director
    The Sofa & Chair Company Aug 2020 - Sep 2020
    London, Gb
  • Nick Scali Furniture
    Head Of Retail
    Nick Scali Furniture Mar 2019 - Feb 2020
    Sydney, Nsw, Au
    Responsible for overall sales performance, growth and profitability and people development of stores across Australasia.
  • Dfs
    Retail Sales Director
    Dfs Apr 2016 - Jan 2019
    Doncaster, Gb
    Handpicked for a strategic, top-level role with critical responsibility for sales targets in excess of £450m. Role scope includes accountability for 59 national/international stores, 8 distribution centres and customer service resources. Leading a team of 6 Area Sales Managers across the South of England and Ireland is a key element of the role. • Driving out-performance of sales targets, across the team, by instilling a culture of high performance, with success celebrated and management development prioritised. • Yielding best possible results across sales, customer service and budget control measures by applying an entrepreneurial approach to developing and establishing new revenue streams.• Securing a workforce and pipeline of skilled, experienced and engaged people with the ability to propel DFS forward, as Lead Director on recognition, reward, retention, diversity and people development workstreams.• Maximising profit margin for the business by seeking out and encouraging operational savings, efficiencies and improvements. • Optimising sales practices across the organisation; including playing an instrumental role in installation of FED principles and accompanying buy-in.
  • Dfs
    Regional Manager
    Dfs Aug 2012 - Mar 2016
    Doncaster, Gb
    Awarded promotion, following high-performance in previous role, to take ownership of regional sales targets in excess of £400m, 55 national stores, 2 distribution centres and customer service resources. Responsibility was held for managing 5 Area Sales Managers across the South of England and control of a significant budget. • Played a key role in the ongoing commercial success of DFS Trading Ltd by leveraging the performance of the South of England region; including sales and customer service • Extracted maximum effort and commitment from the team through leadership by example, ongoing development and performance management. • Selected for membership of DFS Trading Ltd.’s Management Equity Plan in recognition of performance and potential.
  • Dfs
    Area Manager
    Dfs Aug 2007 - Aug 2012
    Doncaster, Gb
    Chosen for an operational management role with accountability for driving achievement of demanding sales targets in excess of £51m. Remit included hands on leadership of 10 Branch Managers and Manager Designates, across East Anglia and London.• Succeeded in building and sustaining a team culture of high performance, with an emphasis on development, communication and collaboration. • Delivered consistent sales growth across the area by implementing comprehensive sales strategies, whilst identifying and pursuing opportunities.
  • Dfs
    Head Of Management Training And Development South
    Dfs May 2006 - May 2007
    Doncaster, Gb
    Tasked with maximising the skills and capabilities of the management team in support of strategic and operational business goals. Delivering and demonstrating added value and business benefits was crucial. • Maximised the potential of Branch General managers, both new and existing, by implementing a robust programme of professional development and self-development (through specialist retail consultants). • Secured a strong pipeline of talent with the requisite skills and capabilities to drive the business forward in the short and long term. • Identified and addressed competency and skill gaps in new managers, before conducting coaching sessions to achieve sign off criteria.
  • Dfs
    Branch General Manager
    Dfs Feb 2001 - May 2006
    Doncaster, Gb
    • Responsible for achieving KPI targets heavily biased on sales.• Staff development and performance management.• Progressive promotion to flagship London store
  • Home Retail Group Plc
    General Store Manager
    Home Retail Group Plc Jan 1992 - Feb 2001
    Milton Keynes, Gb
    • Progression from part time sales assistant to Store Manager.• Responsible for P&L management including loss prevention & shrinkage. • Sales and business development ensuring all KPI targets met.

Tom Roffey Skills

Retail Profit Merchandising Coaching Performance Management Sales Management Visual Merchandising Customer Service Recruiting Inventory Management Sales Team Leadership Strategy Management Store Management Account Management Team Management Time Management Negotiation Store Operations Change Management Sourcing Team Building Customer Satisfaction Employee Training Sales Process New Business Development Loss Prevention Business Development Training Leadership Development Business Planning People Development Leadership Retail Sales Income Statement P&l Management New Store Openings New Store Development Customer Experience P&l Multi Channel Retail Stock Management Driving Results Sales Operations Pos Merchandise Planning Business Operations Sales Performance

Tom Roffey Education Details

  • Hills Road Sixth Form College Cambridge
    Hills Road Sixth Form College Cambridge
  • Linton Village College.
    Linton Village College.

Frequently Asked Questions about Tom Roffey

What company does Tom Roffey work for?

Tom Roffey works for Watkins Wellness

What is Tom Roffey's role at the current company?

Tom Roffey's current role is Retail & Operations Director with over 25 years in senior leadership. A specialist in nurturing high performing teams.

What is Tom Roffey's email address?

Tom Roffey's email address is to****@****aol.com

What schools did Tom Roffey attend?

Tom Roffey attended Hills Road Sixth Form College Cambridge, Linton Village College..

What skills is Tom Roffey known for?

Tom Roffey has skills like Retail, Profit, Merchandising, Coaching, Performance Management, Sales Management, Visual Merchandising, Customer Service, Recruiting, Inventory Management, Sales, Team Leadership.

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