Senior Performance & Digital Marketing Manager
CurrentDigital media planning and activations for medical nutrition brands by ensuring effective targeting strategies to successfully reach and engage the right target audience.Conducting and developing monthly performance analyses for the team to evaluate key metrics and identify areas for improvement, utilizing tools such as GA4, SEO tools, and SEO/SEA best practice indexes.Utilizing advanced GA4 reporting skills, including customized "Explorations" analysis, to analyze data, generate insights, and provide actionable recommendations.Performing in-depth SEA analysis on Google Ads campaigns, collaborating closely with agencies to optimize performance and achieve campaign objectives.Developing and executing impactful search campaigns (RSAs) to drive highly targeted traffic and optimize conversions.Implementing SEO optimizations using SEO tools to enhance meta tags, content, driving organic traffic and improve ranking.