Digital media planning and activations for medical nutrition brands by ensuring effective targeting strategies to successfully reach and engage the right target audience.Conducting and developing monthly performance analyses for the team to evaluate key metrics and identify areas for improvement, utilizing tools such as GA4, SEO tools, and SEO/SEA best practice indexes.Utilizing advanced GA4 reporting skills, including customized "Explorations" analysis, to analyze data, generate insights, and provide actionable recommendations.Performing in-depth SEA analysis on Google Ads campaigns, collaborating closely with agencies to optimize performance and achieve campaign objectives.Developing and executing impactful search campaigns (RSAs) to drive highly targeted traffic and optimize conversions.Implementing SEO optimizations using SEO tools to enhance meta tags, content, driving organic traffic and improve ranking.

Responsible for the Direct Channel (E-Shop & Offline DOS)Annual rolling forecasts and monthly landing forecasts in consultation with management & HQ, elaboration of the commercial calendar and promo planning, coordination of the ADV budgeting, regular monitoring of the KPIs (Google Analytics & Adobe Analytics), web analysis (Salesforce), newsletter marketing (MailChimp), team leadership (4 employees), shop management (B2C offline supervision), supply chain management (ERP JDE), coordination and communication with all e-commerce stakeholders, complaint and escalation management (e-commerce interface for the customer service), data protection officer for the E-Shop T&C's.Strong sales & results orientation and hands-on mentality, expert in online/offline B2C management (omnichannel approach).2023 September YTD: Increase of eCom Direct turnover by 23,19% and led a team of 4 sales assistants. (DE/AT)

Responsible for the Direct Channel (E-Shop & Offline DOS)2022: Decrease of eCom Direct turnover by 2,32% (post-pandemic) and led a team of 3 sales assistants. (DE/AT)2021: Increase of eCom Direct turnover by 14,20% and led a team of 3 sales assistants. (AT)

2020: Increase of eCom Direct turnover by 69,24% and led a team of 3 sales assistants. (AT)2019: Increase of eCom Direct turnover by 17,22% and led a team of 3 sales assistants. (AT)

2018: Increase of eCom Direct turnover by 14,50%. (AT)2017: Increase of eCom Direct turnover by 11,00%. (AT)

Editorial planning, content coordination, content creation (website, banner, teaser, newsletter, banner ads), UX analysis, newsletter creation, social media management.