• Developed market research strategies through the creation and execution of focus groups and surveys that resulted in changes to messaging, product design and content creation based on consumer insights• Created and tracked progress of a comprehensive strategic marketing plan including industry, economic and competitor analysis, consumer research, and market segmentation to identify and opportunities and achieve business growth• Lead insights-driven discussions across company leadership and external PR agency teams to communicate a comprehensive view of the customer resulting in an insights driven media plan• Established and managed partnerships with other brands in the outdoor industry to create strategic alliances and grow brand presence in the industry• Developed and managed a content calendar using consumer research to write and create website content, advertisements and social media posts to drive and grow engagement

Leeds Outdoor Industry Club exists to help masters students at the Leeds School of Business build networks and prepare for careers in the outdoor industry. To achieve this goal, the club hosts a number of networking and guest speaker events in addition to completing consulting projects for community partners. As President, I lead the strategic direction and vision of the club and manage operations and projects.Interested in getting involved with the club? Send me a message!

• Consulted with hedge fund and bank clients to customize product and service offerings to best reach client’s strategic business objectives• Supervised mortgage auctions up to $500M and generated analyses to help sales team make key investment decisions for clients• Introduced a new SOP to report and track deal transactions, achieving more efficient client communication and clearer market insights• Created deal summaries and analyses highlighting portfolio selling points to successfully promote new product sales to clients

• Lead the development and expansion of sales in new product offering by implementing a strategic growth plan and communicating changes to clients• Independently managed client relations to grow volumes and business in mortgage backed derivatives

• Provided brokerage service to primary and regional dealers acting as a transaction negotiator to successfully close deals• Managed client relationships by regularly facilitating communication to help clients reach investment objectives• Evaluated client product portfolios to provide clients with strategic market insight, helping position product sales to improve trade success rates

• Worked with students to reinforce lecture material, and provide homework and project help. • Graded Excel project work and proctored exams

• Cataloged all department trades using Dealerweb booking system• Summarized various trade data in Excel to help brokers recognize target market insights and identify trade opportunities

• Achieved internal qualifications in order to be the only intern to advance to live trading• Improved market insight delivery to senior traders using Bloomberg and Excel to create autonomous daily data sheet