Setting out and guiding the implementation of marketing strategies, plans and branding for a B2C business. Designing the marketing & sales plan, communication strategies, promotional campaigns, website management, SEO, social media activity and design support.

Setting out and driving all Marketing and Communication campaigns for the UK and Ireland markets in line with the overall Sales and Marketing objectives, strengthening the Armacell brands and market position. To help define and provide the UK marketing and communications tool-kit to build the Armacell brands and their value proposition. Identifying the right approach to support the Sales teams development of new markets for Armacell brands. Developing and promoting on-line content and tools content as a key service to our customers.• Deliver a comprehensive customer focused marketing and communication service to the external Sales Team, Customer Service and other key users.• Marketing collaboration and monitoring of key customer accounts/distributors/directories • Management of customer, project and sales via the CRM system• Create a Marketing Communication Plan and initiate key activities to achieve this. Monitor and review the progress and any revisions/remedial action needed.• Analyse the success of campaigns and strategies and report on the returns on investment. • Create and publicise of all marketing materials in line with marketing plans and brand guidelines• Plan and implement promotional campaigns incl. POS, email, publication advertising, online advertising• Design and deliver concepts and ideas in line with UK Sales and Marketing strategy.• Develop innovative tools and systems to support the Armacell brands in the market place. • Develop and manage digital marketing campaigns• Manage the UK website design, SEO and content via CMS, tracking conversation rates and analysing performance• Set the social media strategy and manage the social channels • Content, copy writting and collateral creation for digital and traditional marketing channels using Adobe Creative suite• Manage the Marketing and Communication budget• Track market and competitor analysis activities.• Manage events and trade shows

Managing and developing Allgoods – a high-end architectural ironmongery company - 4 major brands to the UK and export markets. Manage and setting brand & marketing objectives and strategies to increase brand exposure, develop brand sentiment and drive sales growth, creating a lasting impression among consumers and improving market share. manages the day to day marketing activities of the organisation and long-term marketing strategy for the company. RESPONSIBILITIES• Management of the Marketing team• Overall responsibility for brand management and corporate identity• Set and manage all brand/marketing budgets• Develop the marketing strategy and plan in line with company objectives and sales activities• Set and implement the brand objectives and strategies• Create and implement the marketing and communication plans • Create and publicise all marketing materials in line with marketing plans• Design and management of all brand/marketing content enforcing brand guidelines• Prepare all online and print marketing campaigns• Manage brand and product campaigns to raise brand awareness• Analyse and report return on investment on all campaigns• Research consumer markets, analysing market trends to identify areas for investment• Brand representative at meetings with clients, designers and various internal departments• Develop and manage digital marketing campaigns utilising techniques incl. paid search, SEO and PPC• Manage all social media channels, strategy and analysis • Project manage a redesign of the website via external agencies and website management via CMS• Analysing website performance and conversion rates via analytics to improve usability, design and content• Management of events and photo shoots

Managing the Marketing team in developing Allgoods – a high-end architectural ironmongery company - 4 major brands to the UK and export markets. Manage and setting brand & marketing objectives and strategies to increase brand exposure, develop brand sentiment and drive sales growth, creating a lasting impression among consumers and improving market share. RESONSIBILITIES• Management of the Marketing team• Overall responsibility for brand management and corporate identity• Set and manage all brand/marketing budgets• Develop the marketing strategy and plan in line with company objectives and sales activities• Set and implement the brand objectives and strategies• Create and implement the marketing and communication plans • Create and publicise all marketing materials in line with marketing plans• Design and management of all brand/marketing content enforcing brand guidelines• Prepare all online and print marketing campaigns• Manage brand and product campaigns to raise brand awareness• Analyse and report return on investment on all campaigns• Research consumer markets, analysing market trends to identify areas for investment• Brand representative at meetings with clients, designers and various internal departments• Develop and manage digital marketing campaigns utilising techniques incl. paid search, SEO and PPC• Manage all social media channels, strategy and analysis • Project manage a redesign of the website via external agencies and website management via CMS• Analysing website performance and conversion rates via analytics to improve usability, design and content• Management of events and photo shoots

Supporting the Marketing Manager on large campaigns and projects, aswell as having creative control of my own projects.RESONSIBILITIES • Implementing the marketing plan and brand objectives • Point of contact for Allgoods brands and products • Managing the communications of brand, company and product updates internally and externally • Monitoring and reporting on market and competitor activities • Evaluating marketing campaigns and activities • Identifying and evaluating current and future market opportunities • Creating and maintaining all marketing collateral, databases and ERP system • Managing events and photo shoots

Developing new marketing strategies to support the development for this specialist designer and manufacturer of leather products across the three specialist areas; Jewelers, Museum and Optical.RESONSIBILITIES • Increasing invoice sales through brand exposure and communication • Identifying target markets in order to harness growth of the sales pipeline through a marketing and sales plan that maximised the R.O.I.• Point of contact for brands and products • Monitoring market trends and identifying potential areas to invest • Designing and updating marketing collateral and website pages • Providing market and product feedback • Managing trade fairs across the UK, Europe and America • Generating new business for the optical market

Supporting the Marketing Manager on large campaigns and projects, aswell as having creative control of my own projects.RESONSIBILITIES • Implementing the marketing plan and brand objectives • Point of contact for Allgoods brands and products • Managing the communications of brand, company and product updates internally and externally • Monitoring and reporting on market and competitor activities • Evaluating marketing campaigns and activities • Identifying and evaluating current and future market opportunities • Creating and maintaining all marketing collateral, databases and ERP system • Managing events and photo shoots