McKeown Strategic Insights is a boutique strategy consulting firm focusing primarily on helping B2B teams improve their ROI and drive revenue growth. We offer program and project based consulting, workshops, training, executive coaching and mentorship, and other bespoke value added services

Leading strategic and critical initiatives for Amwell’s marketing organization including launching Marketing Operations team and Marketing PMO, manage FY23 strategic planning process with company wide stakeholders, lead strategic cross functional programs, support CMO's executive communications, manage key organizational changes with HR, collaborate with Finance on team budget and KPI's.

Supported PTC's Commercial Marketing team to drive highly strategic and critical initiatives to optimize business and process improvements. Responsibilities included: defining the scope and strategy of the program, identifying relevant work-streams and activities, driving cross-functional stakeholder alignment, managing all program communications and proactively identifying dependencies and risks. Actively supporting the DVP of Commercial Marketing by managing communications and staff meetings.Key Accomplishments:• Successfully led the cross functional team which launched PTC’s first joint IoT offering with strategic partners and GSIs (Microsoft and Rockwell Automation)•Built and executed the company's annual Marketing plan

Led a variety of marketing initiatives including launching new partner programs, building a new workflow for Trial software, cross-functional product launches, and website optimization projects.

Led product marketing efforts for TiVo's Metadata business including: defining key personas, mapping buyer's journey, creating sales plays, messaging, and event support.

Promoted within PTC's Marketing organization. Responsibilities are expanding to include direct hand in growing PTC's CAD business and helping PTC message the value of the Digital Engineering Journey to the market.Key Accomplishments: ·Created Unified Channel Campaigns which lead to 10% YoY direct revenue growth from Channel partners from FY15-FY!7 ·Created and launched first partner program for Creo Simulation Live (joint PTC and ANSYS offering) ·Ran dozens of Partner Enablement Training Sessions ·Led cross functional team which launched PTC’s first partner enablement platform (Seismic) ·Launched new Cloud based version of Creo Trial software which became the most successful lead generation tool for the partner ecosystem. ·Managed cross functional launch team for every annual release of Creo, including complete partner launch plan.

Promoted within marketing team with increased responsibilities including: product launches, product management, leading cross functional teams, managing junior staff, budgeting, training, web optimization, and content management as well as duties described below

Led content marketing strategy and execution for a variety of product marketing initiatives including: new product introductions, sales enablement and training, new website launch.

Was responsible for all areas of marketing communications (marcom) including: content marketing, digital marketing (including SEO and webinars), social media, public relations, analyst relations, sales enablement, messaging, and market research.

Client Role - Communications Officer at National Geospatial Intelligence Agency.