Thomas Mcmillan Email & Phone Number

Colorado Springs, Colorado Area

Executive consulting in areas of Brand, Strategy, and Leadership coaching. Consulting includes turn-around and level-up leadership/staff coaching, interim leader role, business strategy assessment, brand & messaging development, qualitative/quantitative market research, creative direction and design, brand workshop development and facilitation, organization brand roll-in, go-to-market tactical execution, fundraising communications. Specialty knowledge in higher education.

Denver And Colorado Springs, Colorado

Brand, business and creative strategy agency driving expansion for growth-minded organizations through "brand perceptual management" and by signaling what's “yours alone to own.”• Led business development, competitive positioning, brand strategy development, business analysis and creative concepting for corporate and non-profit clients. Worked closely with client executives to create new business opportunities built around client target market growth; served as turn-around leadership coach for internal non-profit marketing departments. Examples including: $1B+ military contractor Vectrus; $10B transportation giant Navistar Intl.; national home builders PulteGroup and Taylor Morrison; Ivy League B-school Cornell School of Hotel Administration; global humanitarian organization Holt International; Point Loma Nazarene University and venture capital arm The Point Loma Trust; half-million-player youth sports provider Upward Sports; digital supply chain technology company DSI; and million-member fraternal organization Moose International. • Key achievements: – Rebranded Vectrus for $1.5B IPO, positioning for market expansion and long-term success in 18 countries with 6,000 global internal and external stakeholders in highly competitive government contracting industry.– Doubled y/y enrollment via Cornell School of Hotel Administration re-branding campaign. Branded annual NYC Hospitality & Travel awards event to reverse declining sponsorship, achieved 25% corporate sponsor increase year 1.– Reinvented 55+ Active Adult retirement category for Taylor Morrison’s Skyestone branded lifestyle community, resulting in a record 10-to-1 lead to home sales ratio. Named “Community of the Year” at 2014 Denver MAME Awards.

Scottsdale, Az

Global branding firm that develops innovative sensory-positioning approach to creating, revitalizing and managing brand perceptions.• Executive leadership and business development with clients included business strategy assessment, target market research, brand and messaging development, sensory positioning, brand workshop development and facilitation, organization-wide internal brand roll-in, account development, go-to-market tactical execution, and new business development. Clients included Health Net ($14B managed healthcare co.); Suzuki (global car manufacturer); Discount Tire ($4B tire retailer); Talisker/Canyons Resort (luxury ski & real estate); and CherylStyle (lifestyle guru, New York Times bestseller).• Key achievements: – Repositioned billion-dollar managed care brand HealthNet to prepare for arrival of industry disruptor Obamacare. Unified 6 divisions and 12 C-level executives under one brand (company was bought in 2015 by Centene for $6.3B). – Created new lifestyle brand CherylStyle (2011), leading to 2012 New York Times #3 bestseller You’re So Invited and subsequent creation of food media website CherylStyle.com featured on Today Show and Oprah.

Phoenix, Az

Boutique consultancy specializing in branding, strategy, and design for universities and non-profits.• Guided organizations in building unique brand and go-to-market positioning that strongly resonated with target constituents, resulting in more powerful competitive market advantages. Client engagement included business strategy assessment, brand and message development, print design, customer research, tactical marketing planning and execution.• Client examples: Dartmouth Executive Education; Thunderbird School of Global Management; Smith College Executive Ed; SMU Executive Education; University of Arkansas Medical Sciences; Grand Canyon University; Phoenix Philanthropy Group.

Phoenix, Az

Entrepreneurial branding and marketing consultancy for universities and start-up companies.• Developed new business, actively managed client relations, led high-level business strategy assessments, brand and message development, and tactical marketing planning and execution for traditional and for-profit universities.

Phoenix, Az

Global business school ranked #1 in the world for international management (now part of ASU)Associate Vice President, Marketing (October 2004 – June 2005)• Managed creative services, lead generation, advertising, website content, and client services. Reported directly to the CMO, supervised outside agency relationships and marketing team of five.• Led strategic development of all Thunderbird marketing accounts, including Executive Education, MBA and EMBA, Career Management, Fundraising, and Alumni Relations. Responsible media rankings, including BusinessWeek, Financial Times of London, US News, Wall Street Journal, Princeton Review.AVP – Executive Education, Marketing & Sales Communications (September 2002 – September 2004)• Responsible for marketing strategy, brand, web site, sales communications, PR, media, and budget for global Top-10 corporate education division. Member senior management team, oversight of sales & marketing team of six; P&L responsibility.• Extensive cross-cultural interaction with Fortune 500 global companies and executives across North America, Europe, Asia, Latin America; Responsible for industry media rankings, including first ever Top-10 worldwide ranking in the prestigious Financial Times resulting in new $1M European client.

M.A., B.A., Rhetoric And Communications

Global Leadership Certificate Program, International Business