I am a multiracial, federally certified “Public Information Officer” who is fluently multilingual in English, French, Italian, & Spanish (currently learning Native Hawaiian & Greek). I have 15 years’ worth of extensive experience in overseeing the development of effective messaging and communication strategies, both internal and external, for a diverse array of clientele across various forms of media (press releases, digital campaigns, print, social media, audio & video, experiential, and more).Examples of my successes include:- High-performing re-branding campaigns- Effective website overhauls- Influx of tourism to destinations via digital and video marketing- Increased youth attendance to multicultural pop-culture conventions- Spanish language, Latinx-focused, & AAPI media gains for non-profits, businesses, and gov’t orgs- Amplified positive media coverage & reputation management for clients such as: East West Bank, CA Office of Traffic Safety, City of Palm Springs, the CA Lottery, and the American Red Cross (among others)Currently, I am the Account Director for an elite marketing agency based in Los Angeles, a position wherein I develop and oversee all communications, media, creative, and PR strategies from beginning to end as well as spearhead and supervise all art, writing, design, branding, and editing for each project to ensure brand quality, consistency, timeliness, and DEI sensitivity, specializing in Latinx & AAPI accounts and multilingual/multicultural audiences.
Listed skills include Social Media, Public Speaking, Communications, Report Writing, and 21 others.