Thomas Mees Email & Phone Number

Antwerp, BE

Hoeselt, Flemish Region, BE

• TRIXXO Group is a fast-growing organization specializing in housekeeping and employment solutions.
• We provide customer-focused services through TRIXXO Jobs and TRIXXO Dienstencheques/Titres-Services, offering dedicated housekeepers and flexible staffing solutions.
• TRIXXO Group experiences strong growth through a combination of organic growth and acquisitions.
• As the Marketing Director, I lead a dynamic marketing team in crafting comprehensive strategies.
• Our focus spans the entire customer journey, including awareness, decision-making, and loyalty.
• We analyze market trends and customer behavior to identify growth opportunities.

Brussels, Brussels, BE

"the Markitects" develop strategic marketing & communication advice & coordinate its implementation. From fundamentals to fine-tuning, just as architects would.We inject proven fast-moving consumer goods (FMCG) marketing practices into B2C or B2B industries.For more info: www.themarkitects.com

Diemen, Noord-Holland, NL

• i. Mission:
• lead strategic & operational end2end marketing management “from building the Randstad brand to generating demand” across the B2C & B2B customer journeys. (research, analysis, objectives, goals, strategy, targeting.
• develop complementary brand repositioning & marketing strategy for the different Randstad divisions: Randstad Group, Staffing, Professionals, Search & Selection and Risesmart.
• develop & activate Randstad & Tempo-Team brand experience marketing & campaign management.
• guide sustainable Randstad employer branding strategy & campaigns.
• lead marketing team (11 FTE).ii. Result:

Hemiksem, BE

• i. Mission:
• lead the global multi-brand rejuvenation strategy of the corporate brand "Wolf Oil Corporation" and the trade mark brands 'Wolf Lubricants" & "Champion Lubricants".
• manage strategic partnerships & sponsorships to support brand equity building plans.
• develop & activate global & regional brand marketing & communication campaigns & events.
• set up targeted digital marketing campaigns.
• support regional marketing activation plans.

Viroflay, Ile-de-France, FR

• i. Mission:
• develop fresh cheese category & brand rejuvenation strategy & positioning.
• lead innovative product development projects.
• activate cost-efficient/effective brand marketing & communication management plans.ii. Result:
• successful re-launch of fresh cheese category in Benelux with St Môret + Paturain
• innovative St Môret & Paturain new product launches to create brand halo-effect

Akron, OH, US

a. Marketing Manager - Europe/Middle East/Africai. Mission: -develop Associated Brands marketing & communication vision, strategy & plans.-define brand rejuvenation strategy & positioning projects: brand, architecture & identity. -develop & activate B2B & B2C marketing & communication plans together with country teams.-organize brand rejuvenation & product.

Étoy, Vaud, CH

• i. Mission:
• develop & manage European OGSM, Chiquita brand marketing & communication plans.
• coach local marketing teams to activate brand & trade marketing plans in countries across Europe.ii. Result:
• activate brand marketing & communication plans together with country teamsBrand portfolio: Chiquita.

Slough, Berkshire, GB

• i. Mission:
• develop & activate local Vanish, Calgon & Woolite marketing & communication plans.
• develop brand strategy and communication, including copy development, for international markets.-people management.ii. Result:
• strong activation plans => double digit growth in net revenue & product contribution.Brand portfolio: Vanish, Calgon, Woolite.

Irving, TX, US

• i. Mission:
• develop Northern European bath tissue category vision, business objectives, strategies and long term marketing plans.
• lead marketing teams across this region.
• responsible for international strategic projects and multifunctional teams to realize innovative product development and to optimize economies of scale.ii. Result:
• successfully led & managed the Northern European bath tissue marketing team and plan by exceeding more than 85% of 2005 objectives: a. Belgium: volume +9%; market profit +30%; b. Nordic: volume +30%; market profit +90%.
• effectively managed project to develop and implement upgraded harmonized and differentiated products in BeNeLux, France and Nordic region, resulting in major operational cost-efficiencies and Sku-rationalizations.

Irving, TX, US

• i. Mission:
• lead Belgian marketing team towards implementation of local (trade) marketing plans.
• lead multi-brand harmonization strategy and marketing activations plans.ii. Result:
• re-launched Scottex® bath tissue brand with 360° (trade) marketing support plan: exceeded objectives for 3 consecutive years with double digit market profit growth figures; increased value share in 3 years from 11.4%.
• 360° marketing above, through & below the line marketing activation.
• big brand equity building events, communication, partnership and PR campaigns (Kimberly-Clark EMEA Creativity Award in 2004, thanks to a holistic and consistent marketing, communication, partnership & PR plan).Brand.

Cincinnati, Ohio, US

• i. Mission:
• manage brand equity and activation plan for Belgian local laundry brands
• developed and implemented differentiated 360° marketing plan to rejuvenate Dash®, P&G’s local biggest brand
• initiate new product launchesii. Result:
• double digit volume, market profit and value share growth and regained branded leadership in 2001
• big brand equity building events, communication, partnerships and PR campaigns

Leading Transformation In The Digital Age

Mastering Sustainable Transformation

Postgraduate, Business Administration

Master, Law

Electronic Music Programmer

Instrumental Education: Piano + Music Composition

Latijn-Grieks (Middelbaar Onderwijs)

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