Thomas Mees

Thomas Mees Email and Phone Number

Marketing Director @ TRIXXO Group
Antwerp, BE
Thomas Mees's Location
Antwerp, Flemish Region, Belgium, Belgium
Thomas Mees's Contact Details

Thomas Mees work email

Thomas Mees personal email

About Thomas Mees

1. Senior marketing professional with a passion for brand development and marketing activation.2. Proven international experience in leading marketing strategies and teams for sustainable growth. 3. Advisor on optimizing marketing organizations, processes, and operations.• EXPERIENCE:Over 20 years of strategic and operational marketing experience across various industries, including: • FMCG: P&G, Reckitt Benckiser, Kimberly-Clark. • Automotive: Goodyear & Dunlop. • HR services: Randstad & TRIXXO.• EXPERTISE:1. Leading and managing strategic and operational brand marketing and communication.2. Multi-brand development, repositioning, architecture, and rejuvenation.3. End-to-end marketing strategies, from brand building to demand generation across customer journeys.4. Designing impactful 360° B2C and B2B marketing and communication campaigns.5. Content marketing, social media, digital marketing, and media planning and buying.6. Innovative new product development and implementation.7. Managing brand and business sponsorships, partnerships, and events.8. Cross-functional and cross-cultural project management.9. Transforming marketing organizations, processes, teams, and operations.10. Inspiring people manager and visionary team leader.• APPROACH:1. Start by understanding (potential) customer needs.2. Build solutions with differentiated brand value propositions that address these needs.3. Develop a disruptive, innovative, and consistent brand marketing and communication strategy.4. Activate brand equity by creating brand experiences and driving demand across the customer journey.5. Support commercial plans in a cost-efficient and effective manner, adding value to accelerate sustainable business growth.Looking to inject cutting-edge brand marketing and communication expertise into your organization? Contact me at thomas.mees@themarkitects.com.Let’s connect!Thomasfor more info: themarkitects.com

Thomas Mees's Current Company Details
TRIXXO Group

Trixxo Group

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Marketing Director
Antwerp, BE
Thomas Mees Work Experience Details
  • Trixxo Group
    Marketing Director
    Trixxo Group
    Antwerp, Be
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  • Trixxo Group
    Marketing Director
    Trixxo Group 2023 - Present
    Hoeselt, Flemish Region, Be
    • TRIXXO Group is a fast-growing organization specializing in housekeeping and employment solutions.• We provide customer-focused services through TRIXXO Jobs and TRIXXO Dienstencheques/Titres-Services, offering dedicated housekeepers and flexible staffing solutions.• TRIXXO Group experiences strong growth through a combination of organic growth and acquisitions.• As the Marketing Director, I lead a dynamic marketing team in crafting comprehensive strategies.• Our focus spans the entire customer journey, including awareness, decision-making, and loyalty.• We analyze market trends and customer behavior to identify growth opportunities.• We develop and implement targeted campaigns to build the TRIXXO brand and generate demand, enhancing our housekeeping and employment offerings.• Our key objectives include ensuring customer satisfaction and achieving a positive Net Promoter Score (NPS), which drives acquisition, retention, and loyalty, essential for sustainable growth for the company.
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  • The Markitects - Marketing Consulting & Consult'Erim
    Co-Founding Brand, Marketing & Communication Leader & Consultant
    The Markitects - Marketing Consulting & Consult'Erim 2015 - Present
    Brussels, Brussels, Be
    "the Markitects" develop strategic marketing & communication advice & coordinate its implementation. From fundamentals to fine-tuning, just as architects would.We inject proven fast-moving consumer goods (FMCG) marketing practices into B2C or B2B industries.For more info: www.themarkitects.com
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  • Tm Mc
    Strategic Marketing Consultant
    Tm Mc 2015 - Present
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  • Randstad
    Senior Marketing Manager And Brand Experience Lead
    Randstad 2020 - 2023
    Diemen, Noord-Holland, Nl
    i. Mission:• lead strategic & operational end2end marketing management “from building the Randstad brand to generating demand” across the B2C & B2B customer journeys. (research, analysis, objectives, goals, strategy, targeting, positioning, brand, ATL/BTL, media, content/digital marketing, SoMe, SEO/SEA, budget, metrics, KPIs) • develop complementary brand repositioning & marketing strategy for the different Randstad divisions: Randstad Group, Staffing, Professionals, Search & Selection and Risesmart.• develop & activate Randstad & Tempo-Team brand experience marketing & campaign management.• guide sustainable Randstad employer branding strategy & campaigns.• lead marketing team (11 FTE).ii. Result:• cost-efficient & effective development & activation of full-funnel Randstad marketing strategy & plans• clear & meaningful repositioning of Randstad brand and all key Randstad divisions• disruptive Randstad brand marketing campaign activations for multiple Randstad divisions• record high Randstad brand health figures by the end of 2021.Brand portfolio: Randstad, Tempo-Team.
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  • Wolf Oil Corporation
    Global Brand Marketing Manager
    Wolf Oil Corporation 2018 - 2020
    Hemiksem, Be
    i. Mission:• lead the global multi-brand rejuvenation strategy of the corporate brand "Wolf Oil Corporation" and the trade mark brands 'Wolf Lubricants" & "Champion Lubricants".• manage strategic partnerships & sponsorships to support brand equity building plans.• develop & activate global & regional brand marketing & communication campaigns & events.• set up targeted digital marketing campaigns.• support regional marketing activation plans.• lead the global brand & experience team.ii. Result:• differentiated rebranding Wolf Oil Corporation, Wolf & Champion brands + updated brand guidelines.• successful Wolf motorsport partnerships activation towards brand media value 12x ROI.• new brand equity building Champion motorsport partnerships.• disruptive global & refined regional brand marketing campaigns.• impactful 360° premium brand marketing activation & promoting brand experiences plans across all touchpoints: -strong targeted brand visibility -engaging digital marketing campaigns & Social Media activation -co-branded motorsport partnership product endorsement -premium sales activation tools & powerful promotions -unique fairs & customer brand experiences.• cost-efficient & effective targeted digital marketing campaigns.Brand portfolio: Wolf Lubricants, Champion Lubricants, Wolf Oil Corporation.
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  • Savencia
    Marketing Manager/Consultant (Fulltime In-House)
    Savencia 2015 - 2018
    Viroflay, Ile-De-France, Fr
    i. Mission:• develop fresh cheese category & brand rejuvenation strategy & positioning.• lead innovative product development projects.• activate cost-efficient/effective brand marketing & communication management plans.ii. Result:• successful re-launch of fresh cheese category in Benelux with St Môret + Paturain• innovative St Môret & Paturain new product launches to create brand halo-effect• improved Brand Health KPIs & double digit top & bottom line growth of both brandsBrand Portfolio: Paturain, St Môret, Passendale, Père Joseph, Loo, Petrus, Damme, Rubens.
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  • The Goodyear Tire & Rubber Company
    Marketing & Media Manager - Emea (Europe, Middle East, Africa)
    The Goodyear Tire & Rubber Company 2008 - 2014
    Akron, Oh, Us
    a. Marketing Manager - Europe/Middle East/Africai. Mission: -develop Associated Brands marketing & communication vision, strategy & plans.-define brand rejuvenation strategy & positioning projects: brand, architecture & identity. -develop & activate B2B & B2C marketing & communication plans together with country teams.-organize brand rejuvenation & product launch presentations & events towards B2B & press.-lead international strategic projects & multifunctional teams to realize NPDs.-advisor of EMEA marketing processes, operations & toolkits towards optimal efficiency & effectiveness.ii. Result: -optimised development & activation of Associated Brands & business rejuvenation.-successful brand rejuvenation & product launch events towards B2B and press.-profitable NPDs with double digit growth on net sales & gross profit.b. Media Manager - Europe/Middle East/Africai. Mission: -lead media vision, strategy, planning and buying for Goodyear and Dunlop: -ATL/BTL/Digital media guidelines, planning, process and budget, -online & offline customer/consumer purchase funnel strategy with lead generation, -digital/content/inbound/affiliate marketing, social media, search/seo/sea, retargeting, -buying, tracking, quant/qual evaluations, cost-efficiency & effectiveness assessments, -manage and assess media buying partners & procurement agency.ii. Result: -optimized long term media vision, strategy and planning processes.-cost-efficient/effective media planning & buying across EMEA: -efficiency: reach, frequency & OTS x4 in 4 years with similar budget, -effectiveness: optimised brand health KPIs in key countries.-media pitch: major optimisation in media planning & buying, fees & payment terms.Brand portfolio: Goodyear, Dunlop, Fulda, Sava, Kelly, Debica.
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  • Chiquita International Services Group
    Marketing Manager Europe
    Chiquita International Services Group 2007 - 2007
    Étoy, Vaud, Ch
    i. Mission:• develop & manage European OGSM, Chiquita brand marketing & communication plans.• coach local marketing teams to activate brand & trade marketing plans in countries across Europe.ii. Result:• activate brand marketing & communication plans together with country teamsBrand portfolio: Chiquita.
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  • Rb
    Marketing Manager Belux
    Rb 2006 - 2007
    Slough, Berkshire, Gb
    i. Mission:• develop & activate local Vanish, Calgon & Woolite marketing & communication plans.• develop brand strategy and communication, including copy development, for international markets.-people management.ii. Result:• strong activation plans => double digit growth in net revenue & product contribution.Brand portfolio: Vanish, Calgon, Woolite.
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  • Kimberly-Clark
    Marketing Manager - Benelux/France/Nordic Region
    Kimberly-Clark 2004 - 2006
    Irving, Tx, Us
    i. Mission:• develop Northern European bath tissue category vision, business objectives, strategies and long term marketing plans.• lead marketing teams across this region.• responsible for international strategic projects and multifunctional teams to realize innovative product development and to optimize economies of scale.ii. Result:• successfully led & managed the Northern European bath tissue marketing team and plan by exceeding more than 85% of 2005 objectives: a. Belgium: volume +9%; market profit +30%; b. Nordic: volume +30%; market profit +90%.• effectively managed project to develop and implement upgraded harmonized and differentiated products in BeNeLux, France and Nordic region, resulting in major operational cost-efficiencies and Sku-rationalizations +20%.Brand portfolio: Kleenex, Scottex, Page, Hakle, Le Trèfle.
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  • Kimberly-Clark
    Brand & Trade Marketing Manager Belux
    Kimberly-Clark 2002 - 2004
    Irving, Tx, Us
    i. Mission:• lead Belgian marketing team towards implementation of local (trade) marketing plans.• lead multi-brand harmonization strategy and marketing activations plans.ii. Result:• re-launched Scottex® bath tissue brand with 360° (trade) marketing support plan: exceeded objectives for 3 consecutive years with double digit market profit growth figures; increased value share in 3 years from 11.4% to 15.6% & gained market share in all segment.• 360° marketing above, through & below the line marketing activation.• big brand equity building events, communication, partnership and PR campaigns (Kimberly-Clark EMEA Creativity Award in 2004, thanks to a holistic and consistent marketing, communication, partnership & PR plan).Brand portfolio: Kleenex, Scottex, Page, Hakle.
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  • Procter & Gamble
    Assistant Brand Manager Benelux
    Procter & Gamble 1999 - 2001
    Cincinnati, Ohio, Us
    i. Mission:• manage brand equity and activation plan for Belgian local laundry brands• developed and implemented differentiated 360° marketing plan to rejuvenate Dash®, P&G’s local biggest brand• initiate new product launchesii. Result:• double digit volume, market profit and value share growth and regained branded leadership in 2001• big brand equity building events, communication, partnerships and PR campaigns• smart marketing plan to position Bonux® as a price/quality brand, resulting in increased value share and profit growthBrand portfolio: Dash, Ariel, Dreft, Bonux, Vizir.
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Thomas Mees Skills

Marketing Management Marketing Strategy Strategy Marketing Communications Marketing Management Business Strategy Project Management Market Planning Brand Management B2b Advertising Product Development Strategic Planning Team Leadership Fmcg International Marketing Social Media Marketing Leadership Sales Trade Marketing Product Management Innovation Management Cross Functional Team Leadership Social Media Competitive Analysis Brand Development Product Marketing Product Launch Budgets Fast Moving Consumer Goods B2c Corporate Communications Public Relations Seo Segmentation P&l Management Business To Business

Thomas Mees Education Details

  • London Business School
    London Business School
    Leading Transformation In The Digital Age
  • Antwerp Management School
    Antwerp Management School
    Mastering Sustainable Transformation
  • Ku Leuven
    Ku Leuven
    Business Administration
  • Ku Leuven
    Ku Leuven
    Law
  • Sae Institute
    Sae Institute
    Electronic Music Programmer
  • Go! Onderwijs Van De Vlaamse Gemeenschap
    Go! Onderwijs Van De Vlaamse Gemeenschap
    Instrumental Education: Piano + Music Composition
  • Sint-Jan Berchmanscollege - Antwerpen
    Sint-Jan Berchmanscollege - Antwerpen
    Latijn-Grieks (Middelbaar Onderwijs)
  • Pius X-Instituut - Antwerpen
    Pius X-Instituut - Antwerpen
    Lager Onderwijs

Frequently Asked Questions about Thomas Mees

What company does Thomas Mees work for?

Thomas Mees works for Trixxo Group

What is Thomas Mees's role at the current company?

Thomas Mees's current role is Marketing Director.

What is Thomas Mees's email address?

Thomas Mees's email address is th****@****hoo.com

What schools did Thomas Mees attend?

Thomas Mees attended London Business School, Antwerp Management School, Ku Leuven, Ku Leuven, Sae Institute, Go! Onderwijs Van De Vlaamse Gemeenschap, Sint-Jan Berchmanscollege - Antwerpen, Pius X-Instituut - Antwerpen.

What are some of Thomas Mees's interests?

Thomas Mees has interest in Distance Running, 20k, Sport, Traveling, Soccer, Half Marathon, Fitness, Music, Tennis.

What skills is Thomas Mees known for?

Thomas Mees has skills like Marketing Management, Marketing Strategy, Strategy, Marketing Communications, Marketing, Management, Business Strategy, Project Management, Market Planning, Brand Management, B2b, Advertising.

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