Marketing, Communications, and Public Relations services at Saint Joseph’s Medical Center, multiple outpatient sites, and St. Vincent’s Hospital Westchester.

- Developed and executed internal and external communication strategies enabling growth and integration for NAPA across the U.S.- Developed and implemented strategies that communicated NAPA’s vision, strengthened employee engagement, and enhanced the brand.- Managed internal and external crisis communication.- Defined, implemented, and managed relevant communications channels across the organization including the intranet, newsletters, events, emails, press releases, local and national news.- Oversaw the management of speaking opportunities/engagements to establish NAPA personnel as industry leaders including podcasts, virtual, and in-person.- Oversaw the creation of internal and external collateral, branded video advertisements (commercials, educational videos, etc.,), website content, and social media.- Oversaw all internal communications to create brand consistency and employee brand advocacy through internal emails, digital newsletters, intranet content, internal social media content (e.g., Yammer), and video.

- Create comprehensive, data-driven marketing plans.- Manage the creation of all advertising, marketing, and communication material, including print and digital advertising, email blasts, brochures, and print and digital newsletters.- Marketing efforts are contributing to an increase in appointments. 266 more appointments per month spread among 4 ambulatory practices in only 9 months. Among those practices: One practice saw 1,586 more appointments compared to the prior year —A 156% increase. A second practice saw 651 more appointments compared to the prior year—A 7% increase.- Per National Research Corporation data, marketing efforts led to the health system seeing its highest level of public awareness, recall, image, and preference than it’s been in 3 years.- In 9 months, the health system was featured in a total of 116 newspaper and online media articles including the New York Post, Crain’s Health Pulse, Crain’s New York, Inside Healthcare Magazine, The Wave newspaper, The Queens Courier, AM New York, the Long Island Press, and a slew of others.- Through marketing initiatives, hospital website usage continues to rise year to year.- From March through December 2019 there were 16,206 more user sessions on the website (111,631 sessions) vs. March through December 2018 (95,425 sessions).- Serve as a hospital media spokesperson.

- Responsible for the planning, oversight, and implementation of marketing, communications, public affairs, and social media initiatives to improve and maintain a positive public perception and increase patient volume.- Managed the marketing, communications, and public affairs department staff.- Efforts led to 350 more phone calls for appointments over a 2-month period, and consistent positive press including 50 positive news articles run in less than 4 months.

- Established a communications program that included the creation of the organization’s master brand and the redesign of the organization’s website, www.nqpps.org, to enhance user experience and engagement.- Successfully coordinated the placement of several media mentions/spotlights in Crain’s Health Pulse New York.- Wrote and distributed press releases.- Developed the organization’s weekly, monthly, and quarterly digital newsletters.- Drafted, designed, edited, proofread, and disseminate print and digital materials.

- Increased patient engagement for Northwell Health’s care management programs through the development of internal and external marketing and communication strategies.- Created, managed, and executed an annual strategic marketing and communication plan.- Responsible for marketing, communication, branding, and print and electronic communications/publications.- Developed creative strategies, wrote content, and identified concepts for a wide variety of media to promote initiatives and events.- Responsible for updating website content.- Provided graphic design services for the development of marketing and communications material.

- Led marketing and communication initiatives focused on increasing patient engagement for programs of Montefiore’s Care Management Organization—a $1 billion revenue contributor to Montefiore Medical Center.- Strategized and implemented advertising and media placement plans.- Marketing and communication initiatives resulted in a 50% increase in patient portal registration over the previous patient portal system within 6 months of launch.- Managed the marketing of the Montefiore Employee Care Guidance program, which resulted in a savings of $1 million dollars in one year.- Helped increase physician membership in Montefiore’s integrated provider association (IPA) network through the creation of new marketing and communication material.- Managed, published, and wrote the employee electronic newsletter reaching 1,700 employees.- Responsible for all marketing efforts surrounding Montefiore’s insurance plans, including print collateral and the creation of a website.- Made all updates to the organization’s website (cmocares.org).- Provided graphic design services and on-site photography when necessary.

- Responsible for the marketing and communication efforts of the Children’s Hospital at Montefiore (CHAM) and system-wide service lines including surgery, orthopedics, the Montefiore Einstein Center for Heart and Vascular Care, Continuing Medical Education (CME), and more.- Strategized and implemented advertising and media placement plans.- Increased physician referrals to Montefiore through the use of physician-targeted direct mail campaigns that included new physician announcements, print materials, and email blasts highlighting available care at Montefiore.- Created a physician-targeted direct mail campaign resulting in CHAM being ranked nationally by U.S. News & World Report in all medical specialties in 2011-2012.- Marketing initiatives resulted in meeting and exceeding attendance expectations for Continuing Medical Education (CME) workshops.

- Created marketing/communication material to support the firm’s major services.- Regularly contributed informative articles to the company newsletter.- Assisted in updating copy on the company’s website (stvinc.com).