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Thomas Merrild Bie is listed as Global Marketing Director at THE LEGO GROUP / Owner of DRIP ApS at the LEGO Group, a with 10967 employees, based in Horsens, Central Denmark Region, Denmark. AeroLeads shows a work email signal at lego.com and a matched LinkedIn profile for Thomas Merrild Bie.
Thomas Merrild Bie previously worked as Global Marketing Director at The Lego Group and Senior Marketing Manager at LEGO Group at Lego Group. Thomas Merrild Bie holds Master Of Science (Msc), Innovation Management from Aarhus University - School Of Business And Social Sciences.
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AeroLeads found 1 current-domain work email signal for Thomas Merrild Bie. Compare company email patterns before reaching out.
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Listed skills include New Business Opportunities, Product Management, Open Innovation, Product Development, and 15 others.
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A career timeline built from the work history available for this profile.
Global Marketing Lead on LEGO Nintendo (Super Mario, Animal Crossing and Zelda). Setting the right product, assortment and marketing strategy to ensure a successful launch and live business while leading and motivating the team to glory.
Billund
Lead on various novelty projects, e.g. LEGO Fortnite (metaverse) including product assortment, marketing and game integration strategy for go to market.Previously Global Marketing Lead on LEGO VIDIYO: Working closely with Universal Music Group, A-list global artists and influences as well as top tier streetwear fashion designers for merch (Adidas, Soulland, Hypebeast, PAM etc.). Also previous lead on LEGO Hidden Side: Concept development, go-to-market strategy, business case… Show more Lead on various novelty projects, e.g. LEGO Fortnite (metaverse) including product assortment, marketing and game integration strategy for go to market.Previously Global Marketing Lead on LEGO VIDIYO: Working closely with Universal Music Group, A-list global artists and influences as well as top tier streetwear fashion designers for merch (Adidas, Soulland, Hypebeast, PAM etc.). Also previous lead on LEGO Hidden Side: Concept development, go-to-market strategy, business case, partnerships, visual identity, campaign and communication. LEGO Hidden Side was a new interactive play experience from LEGO that combined the physical LEGO system in play with digital through Augmented Reality. Show less
Billund
Global marketing lead on LEGO Elves, LEGO UniKitty and LEGO Hidden Side.Primary areas of responsibility:- Strategy: Go-to-market, portfolio, marketing and campaign strategies.- Business management: P/L responsible, business cases, insights and analysis.- Concept development: Defining the core play experience, tech integration, Visual identity, branding etc.- Product development: Design collaboration, story and content integration, stakeholder alignment, packaging and… Show more Global marketing lead on LEGO Elves, LEGO UniKitty and LEGO Hidden Side.Primary areas of responsibility:- Strategy: Go-to-market, portfolio, marketing and campaign strategies.- Business management: P/L responsible, business cases, insights and analysis.- Concept development: Defining the core play experience, tech integration, Visual identity, branding etc.- Product development: Design collaboration, story and content integration, stakeholder alignment, packaging and text development.- Global campaign and marketing development: Global marketing campaign toolbox including Netflix series development, short format video content (webisodes), print, digital/web, TV commercials, online/mobile gaming, shopper marketing development and a sharp eCommerce package.- People management: assigning tasks marketing associates/coordinators who support my overall agenda.- Collaboration and stakeholder management. Show less
Billund, Denmark
Supported the Marketing Lead in many areas, such as:- Product development- Selling concepts in to markets and customers- Developing a strong and insights-based communication toolbox. Drove projects within e.g. packaging or communication development. Follow up on business performance by actively monitoring forecasts, sales performance, product profitability.
Billund, Denmark
Market Research Consultant at "Consumer and Market Insight" (CMI). Market and competitor research on both the traditional and digital toy market, trend spotting, understanding new technology and implementation.
Denmark
DRIP sælger kvalitets paraplyer i tidsløst dansk design: Det regner igen, perfekt! www.dripdenmark.com
Aarhus C
Prestige Worldwide Trading I/S was an import company I founded together with a good friend. The goods were produced for us in China, and then shipped to Denmark where we sold B2C and B2B through our webshop. We were the first and consistently the biggest Beer Pong brand in Scandinavia under the name of KINGS OF PONG.
Bjerringbro, Denmark
Student assistant at Rethinking Decentralized Water Treatment (RDWT). Working as an Innovation Manager; describing ideas and opportunities and developing them into business cases.
Bjerringbro, Denmark
Intern at Rethinking Decentralized Water Treatment (RDWT). Working as an Innovation Manager on full time; describing ideas and opportunities and developing them into business cases. Based on a lot of market and competitor research, technology scouting and trend spotting.
Other employees you can reach at lego.com. View company contacts for 10967 employees →
Peg Parks
Colleague at The Lego GroupSuffield, Connecticut, United States
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VL
Vivi Lykke Jensen
Colleague at The Lego GroupGrindsted, Region Of Southern Denmark, Denmark
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AE
Adriana Esquivel
Colleague at The Lego GroupMonterrey, Nuevo León, Mexico
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NN
Nick Nielsen
Colleague at The Lego GroupSilkeborg, Central Denmark Region, Denmark
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AH
Athena Ho
Colleague at The Lego GroupHong Kong Sar, Hong Kong
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SP
Sergio Pepe
Colleague at The Lego GroupUruguay
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HV
Heino Vig
Colleague at The Lego GroupRegion Of Southern Denmark, Denmark
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EF
Enrique Fierro Ulloa
Colleague at The Lego GroupTepeapulco, Hidalgo, Mexico
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AJ
Annette Juul
Colleague at The Lego GroupRegion Of Southern Denmark, Denmark
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CC
Christopher Cesar
Colleague at The Lego GroupNew York, United States
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Activities and Societies: 1 semester abroad at SDSU
Quick answers generated from the profile data available on this page.
Thomas Merrild Bie works for the LEGO Group.
Thomas Merrild Bie is listed as Global Marketing Director at THE LEGO GROUP / Owner of DRIP ApS at the LEGO Group.
AeroLeads has found 1 work email signal at @lego.com for Thomas Merrild Bie at the LEGO Group.
Thomas Merrild Bie is based in Horsens, Central Denmark Region, Denmark while working with the LEGO Group.
Thomas Merrild Bie has worked for The Lego Group, Lego Group, Drip Aps, Prestige Worldwide Trading I/S, and Grundfos Management A/S.
Thomas Merrild Bie's colleagues at the LEGO Group include Peg Parks, Vivi Lykke Jensen, Adriana Esquivel, Nick Nielsen, and Athena Ho.
You can use AeroLeads to view verified contact signals for Thomas Merrild Bie at the LEGO Group, including work email, phone, and LinkedIn data when available.
Thomas Merrild Bie holds Master Of Science (Msc), Innovation Management from Aarhus University - School Of Business And Social Sciences.
Thomas Merrild Bie is listed with skills including New Business Opportunities, Product Management, Open Innovation, Product Development, Opportunity Identification, Opportunity Analysis, Innovation Management, and Market Analysis.
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