Thomas Mesnil Email & Phone Number

France

Paris, Île-De-France, France

Paris, Île-De-France, France

Toulouse, Occitanie, France

Launching a brand-new, unknown, Chinese EV start-up brand in France in 2023 while simultaneously following-up on 2 other EV brands' debuts.Start-up mode team of 7 people - on-site Toulouse and Remote Paris.Full application of the "Marketing 4+1 P's" scheme!As the LEAPMOTOR FRANCE, SERES & DFSK FRANCE Marketing, Communication & PR Manager, I:- analyzed the French market in our market segments and set up monthly reporting with export managers in China- liaised with global communications managers in China- established product pricing and pricing structure, clarified distributor margin policy in agreement with executive committee members- developed awareness of SERES and LEAPMOTOR via the PR lever (press releases, press kits, press park availabilities, ITW radio, TV, round tables) The LEAPMOTOR T03 won 1 prize awarded by the French association of automotive journalists- guided the advertising creation of the LEAPMOTOR and SERES campaigns and their local variations, made available to dealers via a dedicated platform- imagined and managed the implementation of the brands' digital presence, lead generation and redistribution throughout the network- set Social Media communication guidelines and managed their animation- established the annual media buying recommendation for the LEAPMOTOR brand- created and implemented compulsory POS packs for dealerships- organized the brands' event & logistics presence at the Mondial de l'Automobile 2022

Paris Area, France

B2B Sales, Account Management & Business Development in France, Europe, India. Automotive, 2 Wheels, Heavy Weight & Buses, Tier1 suppliers. Design Studios.UK+I, DACH+NL European Sales Representatives team animation.Design Consulting Services (Style, C&M, Perceived Quality)Models & PrototypesDigital ImagerySpecial & Limited Editions Campaigns kitsShow VehiclesCars/LCVs/Trucks Accessories

Maurepas, France

Asnières-Sur-Seine, Paris Area, France

Asnières-Sur-Seine, Paris Area

Direct Marketing ConsultantMissions: - Customer account management- Consulting on operational marketing and multichannel campaigns: mailing, e-mailing, phoning, SMS and events- National, regional and local marketing campaigns- Business development

Marne-La-Vallée, Paris Area, France

Product Planning and Market Analysis Group Leader[Position Reporting to Marketing & Sales Director, Team of product planners & market analyst]Mission:- Manage the launches and lifecycles of the whole Honda automobiles line-upAchievements:- 2013 CR-V; 1.6 i-DTEC Diesel engine with 1M km warranty; Civic Tourer; Jazz Limited Edition launches- Profitability enhancement strategies, Pricing strategies, Category Management- Customer data analysis (NCBS, Jato Dynamics); product, market & customer data referent- After-Sales to Sales bridging strategy

Marne-La-Vallée, Paris Area, France

Automobile Product Planner and "Corporate" Press Activities[Position Reporting to Marketing & Communication Director]Missions:- Manage the Jazz and the Hybrids Jazz, CR-Z & Insight ranges, then Civic line-up- Ensure corporate and crisis communication and Honda’s institutional representationAchievements:- Jazz & Jazz Hybrid, Civic 9th Generation & “Pack Design” special edition product launches- Influent speech at Parliament Commission on Clean Hydrogen Fuel Cell Electric Vehicle- Crisis Communication in the period of Japan Earthquake and Tsunami

Marne-La-Vallée, Paris Area, France

Press and Public Relations Department Manager[Position Reporting to Marketing & Communication Director, one Assistant +intern depending on activity]Mission:- Management of the Automobile & Corporate PR DepartmentAchievements:- French press launch of 12 main products: advertising equivalent (written & online press only) > 10 times the Dept. annual budget- Restructure the journalist database, initiate Social Network communication- 3 Paris Motorshow Pan-European PR coordination, 8 other Global Motorshows, 2 Formula One Grand Prix de France press events- Organization of multi-products Brand Events (Cars, Motorcycles, Power Products, Robot, Fuel Cell Electric Vehicle)

Nanterre, Then Saint-Germain-En-Laye, Paris Area, France

Press & Public Relations Direction Assistant[Position Reporting to PR Director, one intern depending on activity]Mission:- Assist the PR Director in all Press & Public Relations activitiesAchievements:- Launch and coordination of the quarterly Newsletter- Management of Product Placement in French cinema movies and TV series- Press Fleet Management- 11 new product launches

Villers-Cotterêts, France

Product Planner Assistant[Position reporting to Product Planners]Mission:- Assist the Product Planners in their daily rolesAchievements:- Competition intelligence and prices definition, competitiveness monitoring- Price/Product argumentation to brand headquarters, price positioning- Salesmen training- 5 main product launches in the period + "quattro GmbH" personalization programme launch

Suresnes, Paris Area, France

CNPA is the French Automobile Professionals Union.[Position reporting to the Cars Dismantlers & Recyclers Branch's General Secretary]Mission:- Ensure the Branch's internal and external communicationAchievements:- Realization and writing of information letters and press releases- Preparation of CNPA National Congress presentations- Organization of a PR event at the 1998 24 Hours of Le Mans

Professional Training Master Class "Chef De Publicité - Consultant Plurimédias", Advertising, Media & Communication

- Maîtriser les techniques de commercialisation de la publicité - Connaître les nouvelles tendances Cross Médias - Découvrir, comprendre.

Chaire Du Management Des Réseaux Automobiles, Automotive, Master 2 Management Des Réseaux Automobiles

Chaire Professionnelle Automobile ESSCA-ESTACA-GNFA. Sous la Direction de Gilles BELLANGER puis de Bernard JULLIEN Aujourd'hui "Chaire.

Master'S Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: Syncope, music association. Relauncher and Editor-in-Chief of "Syncope News", quarterly printed music bulletin &.

Baccalauréat Es, Economics

La Rochelle, Charente-Maritime, France

Education record

Education record

Education record