Thomas Ferguson is the Vice President, Licensing, Partnerships & Consumer Products at Penske Media Corporation (PMC). In this role, Ferguson leads the PMC Brand Group and develops new licensing extensions and partnerships, meant to expand consumer experience across the PMC portfolio of brands.

T Ferguson is the founder and CEO of the firm Backstory – a brand exploration company that helps clients marry creativity with revenue-generating strategy.

• Lead designer for the launch collection of Lucky Brand Eyewear, Rock & Republic Eyewear, and various house brands and licensing collections• Co-designer for the John Varvatos and Carolina Herrera brands • Worked with Mr. Varvatos and Mrs. Herrera on multiple press events as stylist for in-store events, editorials, and national advertising campaigns• Worked with the Licensor corporate teams to establish all launch product parameters and design expectations• Was creative lead for catalogs, websites, PR, and marketing materials• Art directed internal product photo shoots as needed• Managed the product development department for brands such as Converse, John Varvatos, Carolina Herrera, Jones New York, Rock & Republic, and Barbie• Organized all product launch calendars with brand managers • Created training manuals and guides for all brands within the product portfolio