Eyewear Designer & Manager, Product Development
Los Angeles
• Lead designer for the launch collection of Lucky Brand Eyewear, Rock & Republic Eyewear, and various house brands and licensing collections• Co-designer for the John Varvatos and Carolina Herrera brands • Worked with Mr. Varvatos and Mrs. Herrera on multiple press events as stylist for in-store events, editorials, and national advertising campaigns• Worked with the Licensor corporate teams to establish all launch product parameters and design expectations• Was creative lead for catalogs, websites, PR, and marketing materials• Art directed internal product photo shoots as needed• Managed the product development department for brands such as Converse, John Varvatos, Carolina Herrera, Jones New York, Rock & Republic, and Barbie• Organized all product launch calendars with brand managers • Created training manuals and guides for all brands within the product portfolio