Was responsible for promotion, sales and education of capital medical equipment: product portfolio included full line of low-high acuity patient monitors, networked telemetry & central stations and anesthesia delivery systems. Customers included hospitals (nursing and surgical areas), critical care facilities, surgery centers and physician offices.

Managed the Midwest Region Sales Team which included both direct and independent sales personnel. Region included Midwest region and international sales responsibilities. Also accountable for own portfolio of corporate accounts and associated growth targets. Customers included several Fortune 500 companies and authorized distributors in various market segments; acute care, long term care, physician, medical, dental, vet, EMS, home care, schools and tattoo.

Responsible for day to day management of sales and service teams in Northern California, Northern Nevada, Oregon, Idaho, Montana, Washington and Alaska. Sales team engaged in promotion of both medical supplies and capital equipment. Service team accountable for equipment service, operations and limited distribution.

Directed operations for multi-state region, managing and motivating team of medical equipment sales representatives. Product lines consisted of patient transfer and transport devices, hygiene systems, therapy products, support surfaces, therapeutic mattresses and wound care management.Revenue driven through sales of capital equipment, consumables, and rental revenue, and invoiced through business-to-business (B2B) and third party billing. Key member in construction of commission plans, sales policy development and automated contact management system.Developed strategies to assist sales representatives in servicing and retaining existing accounts while cultivating new customers.Assisted sales representatives in developing plans to meet individual, regional and corporate goals by providing each representative with product training and direction on territory management techniques.Successfully negotiated numerous regional sole source contracts by organizing customer meetings and presentations to communicate the values and benefits of capital and program purchases.

Managed sales and marketing of patient transfer/transport devices, hygiene systems and therapy products to hospitals, MRDD facilities, nursing homes and home care within Western Wisconsin territory.Advised customers on the various return on investment (ROI) benefits associated with the purchase of Arjo, Inc. programs and products.

Managed medical device sales territory consisting of hospitals, orthopedic physician clinics, and physical therapy facilities.Responsible for all marketing and sales of orthopedic braces, cold therapy systems and soft goods within the Wisconsin territory.Attended cases in the operating room (O.R.) with orthopedic surgeons to assist with post-operative application of various products.Accountable for quarterly and annual forecasts, quarterly business development reports and annual business plans.

Responsible for a Chicago-Loop photocopier territory consisting of 150+ customer accounts, including Chicago Public Schools.Assisted in the development of new sales trainees.Selected to participate in "demo-days" in a designated closer role.