Thomas Miglas Email & Phone Number

Beverly Hills, California, US

• Partnered with marketing, strategy, data science, and business intelligence teams to attribute incorrect orders, with over $2 million in revenue impact. Corrections were made using multi-touch attribution Google.
• Collaborated with the email marketing team to plan, test and monitor a 6-month email frequency test of our weekly newsletter from once a week to twice a week, used a slow rollout to mitigate unsub rates.
• Built DOMO datasets utilizing BigQuery at the local market level with state and national rollups.
• Built Teradata and BigQuery datasets for company-wide dashboard.
• Developed and standardized customer level engagement reporting for marketing and overall corporate needs.
• Built and maintained data quality dashboards.

Atlanta, GA, US

• Produced countless deep dive and ad hoc data analyses by utilizing Hadoop big data through Hive and data from various sources such as Oracle, Vertica, and flat files.
• Keenly reviewed the lift from user-generated content (UGC) on advertiser search engine optimization (SEO) direct to MIP (More Info Page) and click thru rate (CTR); discussed findings to product shareholders and the.
• Worked collaboratively with the data scientist to determine potential advertiser attributes to enhance lead conversation lift on the advertiser’s business profile page while communicating with marketing to provide.
• Took charge of auditing Google and Bing search engine marketing (SEM) invoiced clicks and comparing the differences between internal numbers and kept invoice.
• Held responsibility in categorizing, investigating, and documenting numerous data irregularities while working with database analysts on applying fixes that corrected the anomalies.
• Presented helpful insights regarding possible opportunities to improve website and application traffic through monthly deep dive analysis.

Atlanta, GA, US

• Imparted key insights to the upper management and product managers regarding deep dive analyses.
• Expertly utilized HiveQL in extracting data from Hadoop to update and allocate weekly and monthly key performance indicator (KPI) reports.
• Provided direct support to web and mobile application developers, as well as product managers in debugging website and mobile application tracking issues through HiveQL to query Hadoop.
• Strategically developed SQL queries for post-reporting on web and mobile releases and A/B testing results.
• Collaborated with the Quality Assurance (QA) Team to identify tracking or reporting irregularities prior to new website and application version releases.
• Conducted weekly departmental training in Oracle/PLSQL, Microsoft SQL, and HiveQL.

El Segundo, California, US

• Formulated strategies regarding the effective use of Acxiom consumer overlay data to a more efficient segment of acquisition and retention sales initiatives.
• Collaborated with the Telemarketing Sales Team in improving targeted call campaigns
• Initiated standardized campaign tracking and response reports; prepared call lists to external vendors for various automated call blasts.

Charlotte, NC, US

• Managed all aspects of Mass Media Marketing reporting and analytics.
• Aided in the launch of Microsites that coincide with related TV spots.
• Worked with Marketing Managers and Internet Engineers to set-up tracking and reporting methodologies for newly developed Microsites.
• Developed MS SQL code to improve reporting efficiencies across all marketing channels.
• Created MS SQL jobs that checked the integrity of the MS SQL tables data.
• Developed demographic and financial profiles of Mass Media port customers.

El Segundo, CA, US

Ba, Economics

Transferred, Architecture