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Passionate creative and artful communicator who brings humor and captivation into any situation. Adept at inspiring others to see the big picture through careful dialogue and instruction. Skilled wordsmith, manager and influencer.
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Marketing Automation ManagerXylem Feb 2019 - PresentWashington, District Of Columbia, UsI own the Marketo instance for a leading Xylem brand called Sensus. I'm responsible for the general management and day-to-day program execution in Marketo. My team (i.e. the MarTech team) was one of the first teams in the marketing department to adopt an Agile approach to working. Adopting Agile led to a positive shift in the culture, values and practices of my team. Our commitment to Agile frameworks and methodologies resulted in tangible benefits for the business such as an increase in work output! My role has since expanded beyond just marketing automation as I continue to focus on more strategic projects for this global water technology company. -
Layoff/Position EliminatedCareer Break Oct 2018 - Jan 2019I took a break to re-energize, build a website and assess career options.
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Marketing Automation SpecialistInmar Intelligence Jan 2018 - Sep 2018Winston-Salem, Nc, UsInmar is a data-driven technology company offering services that actualize intelligent commerce for retailers. I joined one of their joint ventures called AmplifyRPM to help manage a sophisticated multichannel marketing program in Marketo resulting in successful email and direct mail deployment. -
Digital Marketing SpecialistFinastra Nov 2015 - Jan 2018Paddington, London, GbI quickly became a Marketo power user for this billion dollar FinTech company. In this highly visible and dynamic role I served as the technical SME and project manager for 2 strategic business units (Financial Solutions and Lending). I was able to build, test and launch hundreds of marketing programs to support the internal team's marketing strategy and pipeline goals. As the Marketo Admin I successfully set up and managed the integration between Marketo and the webinar platforms. Many times I acted as an internal consultant when there were discussions about building out the MarTech stack. -
Marketing SpecialistGe Healthcare Oct 2014 - Oct 2015Chicago, UsThis was my first break into the marketing world - it's how I discovered the Marketo MAP and developed a passion for marketing automation! Reporting directly to the Marketing Automation Manager, I assisted the Healthcare IT team in the migration project from one instance of Marketo to another by building out viable marketing programs for the purposes of testing. I also updated multiple local assets (such as emails, forms and landing pages) for live marketing programs and pulled performance reports for campaign owners. -
Business Development RepresentativeFleetmatics Oct 2013 - Sep 2014Rolling Meadows, Il, UsI joined this sales-driven SaaS telematics company at a time when it was rapidly growing its market share (before it was acquired by Verizon). In this outbound sales role, I focused on cold-calling open lead records in the Salesforce CRM. The end goal was to qualify these open leads into viable opportunities and secure an appointment from the prospect for demoing the product. -
Product Sales RepresentativeInternational Road Dynamics, Inc. Oct 2011 - Jul 2013Saskatoon, Sk, CaAs my first sales job out of school, I practiced the fundamentals of inside sales and customer service. The traffic monitoring products were quite technical in nature, so I frequently sought the expertise and support from the operations and engineering teams. Over time I became the first point of contact for all domestic product sales inquiries where I promoted specific products to meet customer needs. -
Assembler | Inventory AssistantSage Products, Now Part Of Stryker May 2008 - Jan 2011I worked here during my summer and winter breaks when I wasn't in school. I started off as an Assembler in the factory where I assembled healthcare products into their appropriate blister packs. Eventually I transitioned into the Parts & Inventory department where I provided assistance to the Inventory Clerk. I helped them maintain routine inventory counts and ensured that the factory's inventory database was regularly updated.
Tom Kerlin Skills
Tom Kerlin Education Details
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Marquette UniversityHuman Resources -
Trailhead By Salesforce
Frequently Asked Questions about Tom Kerlin
What company does Tom Kerlin work for?
Tom Kerlin works for Xylem
What is Tom Kerlin's role at the current company?
Tom Kerlin's current role is Digital Marketing Professional | Marketo Certified.
What is Tom Kerlin's email address?
Tom Kerlin's email address is to****@****inc.com
What is Tom Kerlin's direct phone number?
Tom Kerlin's direct phone number is +121233*****
What schools did Tom Kerlin attend?
Tom Kerlin attended Marquette University, Trailhead By Salesforce.
What are some of Tom Kerlin's interests?
Tom Kerlin has interest in Culture, Social Services, Children, Creative Writing, E Commerce, Human Rights, Economic Empowerment, Civil Rights And Social Action, Market Research, Environment.
What skills is Tom Kerlin known for?
Tom Kerlin has skills like Sales, Customer Service, Marketing Automation, Email Marketing, Html, Microsoft Office, Leadership, Market Research, Microsoft Excel, Powerpoint, Microsoft Word, Data Analysis.
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